Responsible for the product vision and technical execution of new SDK technology and Unified Ad Serving technology.Studied legacy SDK technology and identified key areas for improvement and re-introduction into the market to enable scale and ease of distribution and deployment. This is currently in an intense development cycle.Stabilized and identified key areas for improvement to retain and grow customer base for Unified Ad Serving technology. Introduced a number of improvements to our infrastructure to improve system business KPIs and lower costs. Identified and created a vision to evolve Unified Ad Serving into new markets with large opportunities.Bonded with and motivated remote team located in Pune, India. Was able to establish a great working rapport with the leaders and team members to keep them moving forward with our projects.

Responsible for Technology Vision, Development and System Operations Started at a time of huge challenges for the tech-stack’s stability and severe lack of confidence in the tech’s ability to support the business’ growth. The lack of confidence and fear was from the BOD down to every individual at the company, Created the vision for a stable and scalable infrastructure. Organized and strictly prioritized what needed to be done to stabilize and scale systems. Clarified what the team needs to focus on to stabilize and make it the default operation.Secured management and BOD support to defer on product enhancements and to focus on stabilizing and improving legacy systems to allow the business to grow.Created and staffed the Program Management team and introduced AGILE processes (there were none) and was able to get far greater transparency into what is being worked on and the status of deliverables.Multi-site org with the main team in SF(52), and a team in Beijing(12). Was able to completely transform the strained relationship between those two teams. The Beijing team is now a respected, vital part of the resourcing and responsibility matrix. Built and released many new system components during this time, including a valuable new Data Warehouse (there was no one place to see data), replaced and vastly improved ETL processes to provide very clean data, new SDK with HTML5 support, scalable new GOLANG-based ad server technology, many enhancements and improvements to the data-pipeline to make it more accurate and stable, and many improvements to the Machine Learning models to improve business performance (14% revenue lift)Successful at stabilizing systems and gaining confidence in our systems. The new stability and scalability allowed for a large business impact of a YOY run-rate growth up 4X.

Responsible for Product and Technology Vision and ExecutionCreated the product and technical vision and lead team’s development for Helix (now www.mbid.io), our publisher-driven Header Bidding Management technology. This system is a completely new take on a publisher’s need to manage their yield from a waterfall and ORTB. Helix provides auctioning optimization and management across demand sources (multiple header bidders, ORTB bidders, traditional tags) and and is largely a client-side solution, without using servers to deliver most of the service. Successfully introduced new systems for Auction optimization, Management Console UI and data management. All infrastructure is built around cloud technology and services (AWS). Successfully integrated merged team from an acquisition and expanded our product portfolio.Developed the product vision of a combined entity and road-mapped deliverables against that vision.Successfully coached team to operate within an Agile framework where we are business and deliverable focused. Management tools are now able to be utilized to provide transparency about the team’s productivity and performance.

First Technology Executive for the company. Built, from ground-up, the teams, processes, and technology to drive the company while fueling our company’s growth. Company revenue grew 6X during this time.Delivered customized world-class ad-management platform. Platform integrates display, rich-media and video (in-stream and pre-roll) ad formats. Developed and delivered PageGrabber technology and tightly integrated into platform. Developed and delivered VAST/VPAID video technology and tightly integrated into platform.Developed and delivered analytics to tell stories across rich formats and display.Developed and delivered automatic performance optimization technology and A/B testing technology.

Manage the development of industry-leading Mobile Video Advertising platform consisting of Ad Management, Ad Delivery, Reporting and Analytics and Content ManagementMulti-site (Mountan View, Gurgaon India) team of 40 managed.

Designed and led the product, development and operations for www.ebaykeywords.com with eBay Inc. as primary partner. Business had tens of thousands of customers, and was deployed on eBay US and eBay Germany.Launched in June of 2003, eBayKeywords was a PPC service for eBay Sellers to promote their goods on eBay. The ads displayed on eBay’s Search Results pages, and are targeted to the search term the used. Sellers bid for the right to have an ad show first.eBayKeywords.com is highly integrated with eBay’s internal systems. We were the largest integrator with the eBayAPI, using millions of eBayAPI calls per day. eBayKeywords provided a very high degree of automation for eBay Sellers to use the program. EKW would automatically scan seller items, and compares eBay Search data and EKW ROI data to recommend keywords and a simple UI to buy keywords. We would also automatically populate the ads with Seller information and qualifying data (Feedback scores, Positive Feedback rating, Store & Powerseller status).

Delivered major new business lines. (DART for Publishers, DART for Advertisers, DARTmail, Netgravity AdServer4, MediaMatch, SONAR, Boomerang, DoubleClick Local).Successfully managed DART system scaling; From delivering 50million ads per day to 2.5billion ads per day, with industry dominating performance and reliability, from 23 datacenters globally.Delivered huge overhauls of the UI, and Backend while continuing to scale out on current systems.Successfully integrated engineering teams from a merger (NetGravity), and was able to retain the top talent and deliver the product on schedule. This product is the most profitable business line at Doubleclick.Built team from 30 to 170 in 18 months. Teams included Development Engineers, Test Engineers, QA, Product Development (new), Product Documentation, Technical Documentation (new), Project Management (new).Managed three development centers, NYC, Alpharetta GA (started from scratch), and San Mateo CA (from NetGravity merger).Developed an outsourcing relationship with a vendor in India.Made exploratory visit to India to develop an operational plan to expand with a software development center to be located in Bangalore.Established product management processes as there were no processes when I started. Later turned this over to the Biz unit.Established global project management, as DART is an exceedingly complex system to deliver because of it's inter-dependencies and service level requirements.Developed great relationships with key vendors, Intel and Microsoft. Leveraged relationship to gain assistance in programming and tuning DC applications from these vendors. We were able to avoid replacing hundreds of servers because of performance gains, and increased reliability.

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