Strategic Partnerships & Business Analysis:Lead content strategy, acquisition & licensing teams for TouchTunes.• Source, negotiate and manage content initiatives with artist, record label, and publishing partners.• Responsible for sourcing and managing industry partnerships, particularly focused on enhancing metadata.• Conduct data-driven analysis of target markets and assess business impact of strategic third-party partnerships.• Partner with legal, finance & curation teams to project partner market share, deal terms and recoupment potential.• Cross-functional collaboration with licensing & business intelligence teams to streamline internal systems and reporting processes.

Artist Management, Label Partnerships & A&R:Create and operate a day-to-day management team around undiscovered, independent talent; project management includes branding and marketing, music production, publishing, press, live performances, streaming and social media. • Over 35M streams, TV and commercial sync credits from Disney – ABC, ESPN & MTV.• Managed releases with international & independent labels including Armada, AIA & Perfecto.• Sourced and secured partnerships for in house record label with publishing and distribution partners such as AWAL (Kobalt), Create and independent music publishers.

Led global strategic content acquisition analysis for all Octave Group products, including TouchTunes, PlayNetwork & Apple Music for Business.

Workforce & Project Management, Data Evaluation:Manage workforce training, project distribution and quality assurance for a team of 12 music researchers. Lead workforce through high priority projects supporting Media Operations and Business Development teams. - Lead team through quantitative analysis of cross platform international chart data to highlight market and region completeness, providing key content availability metrics for Business Development partners. - Analyze performance metrics to forecast the roadmap, scale and timeline for multiple ad hoc projects. - Conduct monthly 1-on-1 performance review and troubleshooting sessions with music research team.

Project Management & Data Evaluation:Design, training and execution of concurrent projects supporting music products for the Facebook product suite.- Designed operational process, trained and led team of six in an ongoing project to identify and capture key independent label and distributor information in international markets with business development potential.

- Worked for a team focused on piloting online IP licensing software addressing loss of revenue for music publishers.- Project ended in August 2017 when the company was acquired by Facebook.

-Assembled sales & streaming reports, research & analysis of artist social, touring, & digital profiles.-Created 'US Radio Best Practices' deck, artist one sheets, press & promotional materials.-Identify & evaluate markets in developing regions with development potential for future campaigns.-Oversaw start up and onboarding tasks for new clients & clients transitioning to new service providers.

-Forecasted & prepared performance reports of current & upcoming releases in existing markets in addition to potential new markets.-Drafted licensing agreements, internal & external briefs for international A&R & licensing partners. -Coordinated media opportunities for releases in international markets in collaboration with Sony Music partners.

-Identified specific tracks & artists with strong licensing potential for clients in advertising, film & TV.-Prepared social media plans for featured artists around key placements, events & conferences. -Oversaw the transition of key client data into new PRO and royalty collection database.

Multifaceted events and marketing role, specializing in public entertainment, experiential marketing, brand partnerships and corporate sponsorship. Successfully managed internal and external stakeholder teams through creative planning, operational logistics and execution of multiple simultaneous projects for local and international artists and brand partners. Responsible for YOY growth of up to 100% in sales revenue. Business Development & Brand Partnerships:• Sourced, negotiated and project managed over 30 accounts, including VIP clients and industry leaders such as Hard Rock Hotel & Casino, The Venetian Macau, W Hotel, Armani & Burberry. • Cultivated positive relationships with both brands and service providers, locally and internationally. • Spearheaded contract negotiations. Planned & led team through pre-campaign preparations, orchestrated day of event operations, tracked and reported post campaign feedback in order to evaluate success and fine tune project process. Creative Planning & Project Management: • Customized project design and execution, including budget planning, vendor sourcing, and timelines. • Secured major event sponsors, from Moet Hennessy and Carlsberg to British Airways and W Hotels. • Developed cost effective high visibility events with a focus on experiential events & marketing. Digital Marketing & Account Management: • Managed digital marketing accounts for clients including web, social media and mobile based strategies. • Developed targeted marketing campaigns in line with clients overall marketing objectives. • Orchestrated event media, managing press releases, interview requests, and post-campaign summaries.