John Russell Email & Phone Number

Chicago, Il, Us

Kansas City, Missouri, Us

VINCUE simplifies how auto dealers appraise, acquire, manage, merchandise, and sell their inventory in one simplified connected experience. VINCUE's goal is to help dealers maximize not just turn, but the ROI on each vehicle by using data-science throughout the vehicle's lifecycle.

Founder and lead vocalist of the Midwest's premiere 2000s tribute and party band. We utilize professional musicians from the Chicago area to bring quality music to everyone at our shows. Go-to person for all logistical, marketing, creative, and professional decisions. Utilized AI programs to make marketing more efficient and HubSpot to make our sales pipeline contact strategy more consistent.

Herndon, Va, Us

Partner with automotive dealerships to provide consultative marketing assessments and targeted omnichannel SaaS solutions, covering 5 Midwest states. Monitor, analyze, and report on client campaigns, recommending strategies to maximize vehicle/part sales and service gross margin; evaluate end-purchaser preferences/behaviors, market trends, and historical data to adjust and enhance campaigns.• Increased client base from 34 to over 65 in only 12 months, growing monthly revenue from $300K to $700K+ by focusing on new contracts while retaining current business.• Maintain 12-month client retention rate of +98.5%, consistently outperforming other regions.

Herndon, Va, Us

Directed website onboarding and development team in creation of custom, SEO-optimized WordPress websites for RV, marine, and powersports industries. Collaborated with C-suite to further revenue and operational initiatives.• Managed team of 8 that broke company records for fastest client launch from contract to go-live (8 days) and most clients launched in 1 month (25).• Reduced website delivery timelines from 6+ months to 2 months.• Designed, monitored, and updated automatic prioritization system for website design process, using Quickbase to identify key areas and reduce onboarding time by 2-3 weeks on average.• Used DocuSign to develop contracting procedure, improving accuracy and reducing process by 3 full days.

Herndon, Va, Us

Oversaw operations for cross-functional special projects designated by COO, including research and development, data analysis, client services, and field/digital marketing strategies.• Received Employee of the Year (2017) for managing pilot program with FordDirect that earned largest OEM contract in company history.• Decreased client issue backlog 66% by creating internal support system. Used Jira to track and monitor customer issues, reducing resolution time for field/client services teams and boosting client satisfaction.• Directed negotiations with FordDirect regarding scope of work for unique omnichannel marketing tool designed to power all marketing efforts uniquely for each Ford, Lincoln, and Quick Lane customer.• Performed cost analysis on website products for Level 5 Advertising; identified areas losing money and changed pricing strategy to eliminate loss.

Herndon, Va, Us

Established new department charged with setup, onboarding, and launch of all new dealerships across 10+ integrated marketing mediums. Established processes for handling customers, tracking metrics, and communicating product updates.• Realized ~$378K in new monthly revenue by managing lean and efficient team of 3 that handled upwards to 21 dealership launches per month.• Spearheaded internal processes for newly deployed Apollo omnichannel marketing engine, creating customized marketing communications/offers for every customer in dealership database. • Proposed and enacted new bonus pay-plan structure to ensure maximum number of quality launches. • Partnered with vendors to create/enhance mutually beneficial processes, timelines, and product integrations to streamline and optimize customer experience.

Herndon, Va, Us

Coached, mentored, and developed company’s largest client services team with 9 marketing directors and marketing managers. Managed team responsible for 118 active dealerships, each with $19K+ book of business. Oversaw client marketing mediums, including mail, email, paid search (SEM), behavioral display marketing, social media marketing via Facebook, and pre-roll advertising on YouTube. • Grew and retained monthly reoccurring revenue from ~$350K to $2.3M, increasing +557% in 2-year tenure.• Instituted monthly team bonus objectives, improving monthly revenue projections to 98% accuracy.• Initiated metrics tracking to gauge team’s monthly and annual performance.

Herndon, Va, Us

Served as point of contact for strategic development and execution of monthly marketing plans for company’s largest single portfolio of business. Provided automobile dealerships with data-driven analyses and recommendations to increase floor traffic using various mediums, including direct mail, behavioral display marketing, and paid search (SEM).• Managed book of business worth $3M+ annually in reoccurring revenue.• Consulted with 25+ dealerships monthly about their sales/service marketing, including Volkswagen, Toyota, Honda, Ford, Lexus, Nissan, Chevrolet, Chrysler, Jeep, Dodge, Ram, Infiniti, KIA, and Hyundai brands.• Functioned as subject matter expert for account executives/coordinators company-wide.

• Founded a new company Gig Emergency on the idea that musicians could connect to other musicians for renting, buying, selling musical equipment. The company also provided a space where bands could a substitute musician if their normal band members weren't available. • Executed all operations myself including website design, obtaining a Service Mark from the patent office, Google Adwords / Facebook advertising, and utilizing MailChimp to engage members by email.

Dearborn, Michigan, Us

Developed techniques to maximize Ford and Motorcraft parts sales while minimizing warranty costs, focusing on increasing customer retention, marketing presence, and part penetration at dealerships. Communicated with customers directly to resolve their concerns and give personal face to Ford. • Ranked by dealers in Washington region as #1 performer in third-party survey conducted by National Automobile Dealers Association (NADA).• Co-developed interactive, hands-on customer events with dealerships to increase awareness and use of new technologies, including SYNC and MyFord Touch.• Successfully transformed dealership operations through progressive techniques such as utilizing video and photos on iPads shared with observations through Dropbox.• Trained service managers, parts managers, advisors, and technicians on Ford’s internal systems, programs, and management techniques.

Dearborn, Michigan, Us

Kept automobile factories open through monthly vehicle sales to dealerships, improving marketing techniques, merchandising, and vehicle knowledge. Led dealership meetings on financial/sales performance, new products and marketing programs, and Ford corporate direction. Advised dealerships on capturing business through consistent internet marketing tools, email follow-up, social media marketing, and website functionality.• Sold $15M+ in new vehicles to 14 dealerships monthly.• Achieved score of 9.8/10.0 on multiple occasions in third-party survey conducted by NADA.

Louisville, Ky, Us

Reinforced all dealership marketing activities with the goal of learning as much about marketing as possible. Developed a firm desire to develop my marketing skills within the automobile industry.• Assisted in the planning and executing of 2 grand-opening events from initial concept to day-of activities• Trained and helped to manage service technicians with experimental cameras used to update the dealership’s online used car inventory• Aided in the setup of several promotional events across multiple vehicle brands• Contributed to the creation and maintenance of the dealer new website (www.samswope.com)• Shadowed representatives from the Louisville Courier-Journal / Cars.com in order to learn more about advertising in the automobile industry

East Lansing, Mi, Us

Supported the goal of extending longevity through the genetic experimentation of Drosphilia melanogaster (common fruit fly) with the attempt to gain more knowledge in the field of research genetics.• Gained the ability to separate Drosphilia melanogaster test subjects by gender and by other distinguishing genetic markers