Marketing Intern
Durham, North Carolina, Us
• Engaged with the audience for all of WWM’s portfolio sites (NewInBooks, Freebooksy, Bargain Booksy, and Red Feather Romance with primary focus on NewInBooks) on social media platforms including Twitter, Instagram, Pinterest, and Facebook with the goal of increasing traffic and brand awareness. • Iterated on social posts based on engagement rates and high-traffic generating strategies.• Grew NewInBooks’ Instagram audience from 0 to 10.8K followers using experimental growth hacking and tried and true organic marketing tactics.• Increased NewInBooks’ Twitter followers by 141% via a blend of PPC campaigns and organic engagement.• Executed organic marketing and SEO campaigns to grow daily average referral traffic to NewInBooks.com by 2946% over the course of the summer.• Ran PPC marketing campaigns for Random House, HarperCollins, Simon & Schuster, and St Martin’s Press as a portion of the launch strategy for new releases in five genres.• Fostered relationships with publicists and NYT bestselling authors (including Janet Evanovich and Sophie Kinsella) to feature exclusive interviews on NewInBooks.com.• Ran daily reports in Google Analytics to measure efficacy of marketing strategies and changed tactics when merited.• Wrote SEO-optimized posts as a portion of NewInBooks’ content marketing strategy. • Collaborated with the marketing team to achieve email list growth of 10x in two months. Executed organic marketing tactics that contributed to 12% of total growth.