Anna Johns Email and Phone Number

Lead a team of Account Managers who are partner obsessed & XFN champions, focusing on growing our brand partners businesses. I pride myself in being a solution minded leader, deploying impactful data driven processes & reframing challenges into opportunities so that my team is empowered to do their best work. I equip team members to enhance their critical thinking and decision-making abilities, encouraging them to independently explore and resolve complex issues.

• Lead Account Managers within a category coaching and giving strategic guidance on partnerships• Create materials for Account Managers to utilize, gather category trends and scale to partners within the category• Launch enhancements to Account Manager processes with a focus on streamlining internal and external goals

In addition to continuing my responsibilities as a Brand Specialist:• Collaborate with Strategic CPG Partners to grow their brands on Instacart• Create materials to onboard new partners and educate team members during launch of Instacart's Self Service Ads Platform• Lead webinars when new tools are released in Instacart's Self-Service Ads Search Platform• Onboard and mentor Account Management new hires and brainstorm solutions to existing processes for Salesforce, e-commerce marketing, and billing

• Driving relationships with CPG partners with all levels of the organization: actively engaging, educating, and collaborating with insights to meet their campaign goals• Create, execute, and independently manage programs across Instacart’s suite of e-commerce marketing products• Problem-solve and troubleshoot daily operational issues, approaching all facets with an analytical, data-driven mindset• Recommend operational solutions and develop efficiencies for everyday processes• Create analytical and visual tools to support the team in strengthening partnerships• Work cross-functionally with other teams to help build a world-class marketing platform

• Offered proactive, consistent communication and first-class onboarding, training/enablement, and quarterly reviews for nine accounts worth $2.5M revenue.• Developed advisory relationship with VP level and Creative Directors to align campaign strategy and track success against well-defined goals within Celtra.• Partnered with Product Marketing and Sales to create new collateral and track team revenue growth.• Be a client champion in identifying product improvement opportunities and work with Product to push new features and functionality within the platform to support customer objectives.• Assist clients with ad hoc issues or questions relating to building and launching their campaigns with timeliness and urgency to achieve client satisfaction within a day.• Identify opportunities to expand the relationship, utilization of the SaaS platform, and generate leads to collaborate with Sales through monthly meetings and quarterly business reviews.• Possess an in-depth understanding of the Celtra platform to provide consultative best practices for creating and delivering rich media advertising.• Monitor account health and maintain strong customer retention rates aligned with corporate goals.

In addition to continuing my responsibilities as an Account Manager:• Independently prioritized tasks and managed deadlines across internal teams to deliver strong performance to accounts running $6MM annually over 100+ campaigns• Supervised team of five interns and cultivated growth within the Account Management internship program• Coordinated department meetings with goal of fostering growth through guest speakers and team buildings. • I led trainings and come up with solutions to existing processes on Salesforce, JIRA, KPIs, and Billing for Account Management new hires.

• Provided superior customer service focusing on client retention and data driven solutions• Lead account through all phases of the campaign including pre-sale, pre-launch, trafficking, campaign monitoring, billing and post-campaign insights • Delivered clean and timely work in a high pressure and constantly changing environment• Independently prioritized tasks and manages a heavy workload of internal and external requests• Proactively ushered projects from start to finish, managing deadlines and deliverables across multiple teams• Used analytical and problem-solving skills, dives into raw data sets, creates pivot tables and created insights• Ingested technical jargon and crafts tangible client-facing deliverables

• Engaged with the audience for all of WWM’s portfolio sites (NewInBooks, Freebooksy, Bargain Booksy, and Red Feather Romance with primary focus on NewInBooks) on social media platforms including Twitter, Instagram, Pinterest, and Facebook with the goal of increasing traffic and brand awareness. • Iterated on social posts based on engagement rates and high-traffic generating strategies.• Grew NewInBooks’ Instagram audience from 0 to 10.8K followers using experimental growth hacking and tried and true organic marketing tactics.• Increased NewInBooks’ Twitter followers by 141% via a blend of PPC campaigns and organic engagement.• Executed organic marketing and SEO campaigns to grow daily average referral traffic to NewInBooks.com by 2946% over the course of the summer.• Ran PPC marketing campaigns for Random House, HarperCollins, Simon & Schuster, and St Martin’s Press as a portion of the launch strategy for new releases in five genres.• Fostered relationships with publicists and NYT bestselling authors (including Janet Evanovich and Sophie Kinsella) to feature exclusive interviews on NewInBooks.com.• Ran daily reports in Google Analytics to measure efficacy of marketing strategies and changed tactics when merited.• Wrote SEO-optimized posts as a portion of NewInBooks’ content marketing strategy. • Collaborated with the marketing team to achieve email list growth of 10x in two months. Executed organic marketing tactics that contributed to 12% of total growth.

• Piloted program to create student centered advising techniques • Consults individual students and groups on how to manage college life• Collaborates with different departments to create campus-wide marketing events for program

• Identifies and resolves problems in a friendly and professional manner, ensuring repeat business• Adaptable to constantly changing fast-paced environment• Communicates effectively with hostesses, cooks, bartenders, busboys, and other wait staff to ensure seamless customer dining experience

• Arranges social functions for over 250 service fraternity members• Reviewed applications to create a committee of 15 people • Coordinates activities with committee members to ensure timely completion of projects and tasks

• Prepares and coordinates 24 hour fundraising event • Promotes events year-round for CFTK through social media and local promotional events

• Hired, scheduled and directed a team of over a dozen students to distribute 40,000 coupon books in 10 days• Provided efficient support to the Regional Director with a demonstrated ability to improvise, improve procedures, and meet demanding deadlines

• Experienced in all aspects of consultative selling, from existing account management, lead generation and cold calling to needs analysis, closing and post-sales service• Generated $20,000 in sales and consistently exceeded quotas• Developed and maintained rapport with small business owners to medium sized and large corporations• Fostered team development by supporting other Account Executives through phone calls and attending meetings with their clients

• Provided a high level of customer service independently in an environment that averages 50 or more customers an hour • Effectively managed multiple responsibilities and demands using problem solving and time management skills• Consistently received excellent reviews for customer service resulting in a promotion and selection to train new employees