John Sampson Email & Phone Number

San Francisco, Ca, Us

The Cloud, Us

Led team of Marketing Managers responsible for working with Snowflake’s Cloud & Technology partner ecosystem including AWS, Microsoft, NVIDIA, and Salesforce; developed joint messaging and co-branded content utilized to execute pipeline building digital campaigns, webinars, and in-person events; planned Snowflake’s presence at major partner events; secured sponsorships for Snowflake Summit, Snowflake World Tour, and Data for Breakfast events managing a portfolio of over 100 partners; managed AWS and Microsoft MDF budgets

Santa Clara, California, Us

Led and managed a global team of Marketing Managers responsible for working with Channel Partners and Technology Alliances; developed joint messaging and co-branded content utilized to execute pipeline building digital campaigns and webinars; responsible for the Veritas presence at major partner events including AWS re:Invent, Microsoft Ignite, and VMWorld; oversaw the global partner marketing budget, including MDF

San Francisco, California, Us

Created the Global Sponsorships function at Zendesk by establishing packages and pricing, building a team, implementing the tools, and developing the sales, invoicing, and collections processes to scale events sponsorship revenue globally; scope included large regional events, sales kickoff, and Zendesk’s global user conference, Relate; Managed a portfolio of over 100 sponsors; Grew global sponsor revenue 102% in 2019

San Francisco, California, Us

Established the Partner Marketing function at Zendesk; led Partner Marketing globally; served as a member of the Marketing leadership team; Developed and implemented Zendesk’s first formal partner program and supporting processes; Created, implemented, and managed Zendesk’s MDF program; Selected, implemented, and managed Impartner Partner Relationship Management (PRM) solution; Designed and developed partner training curriculum; Organized and hosted regional and global partner summits; Managed team of regional channel marketing managers responsible for planning and executing joint demand generation programs with strategic channel and alliance partners; Secured sponsors for Zendesk’s global user conference and large regional events, grew event sponsor revenue 92% in 2018; Increased partner pipeline on average 35% annually

Sunnyvale, Ca, Us

Developed, launched, and managed a global Sales Performance Incentive Fund (SPIF) program called Juniper Partner Rewards; introduced program in the United States and expanded it to 30 countries within 18 months, grew registered participants to over 1,000 individuals worldwide, managed $5 million annual budget; Designed and implemented Market Development Funds (MDF) program process and system improvements that enhanced the partner user experience and reduced project approval timelines; Implemented new Opportunity Registration System built on Salesforce's Partner Community platform; Managed all global partner incentive rebate programs; Established a global partner Promotions review and approval process, chaired cross-functional Promotions steering committee

San Francisco, California, Us

Developed global framework for Riverbed's partner program that incorporated newly acquired product families; Designed new partner sales and sales engineering training curriculum; Worked closely with channel sales and marketing leaders in the Americas, EMEA, and APAC to implement the program improvements and updated the training curriculum

Sunnyvale, Ca, Us

Managed Ruckus' global partner programs, including Deal Registration, MDF, Partner Communications, Incentives, Promotions, Sales Tools, and Reseller Training; Oversaw the development and implementation of a new Partner Portal powered by Salesforce.com

San Francisco, California, Us

Designed and implemented the partner program for a cloud-managed wireless networking startup; Developed and managed partner communications strategy, partner portal, and Reseller training; Supported the launch of the distribution relationship with Ingram Micro in the United States and Canada

Palo Alto, Ca, Us

Senior Manager, Systems Group Channel Marketing (January 2005 – July 2008)Served as marketing manager responsible for driving indirect sales revenue for Sun's server product line; Presented at channel trade shows, created and published product collateral and sales tools for resellers; Served as single point of contact for Sun Partner Sales organization to resolve operational issues, deliver NDA and product roadmap presentations to distributors and resellersChannel Development Manager - Global Partner Sales (May 2003 – December 2004)Developed a global channel strategy to support Sun's entry in to the x86 volume server market; Executed strategy by working with internal teams and channel partners in the U.S., EMEA, and AsiaSenior Program Manager – CTO office (April 2002 – April 2003)Lead team to implement a structured product development process in Sun's Storage business unit; Completed Six Sigma Black Belt training

Identified and negotiated technology licensing agreements with enterprise software companies and wireless carriers, including Openwave, E.piphany, and Sprint; Managed team of Alliance managers; Closed software licensing deals worth $1.75 million

Management Consultant for a consulting firm that specialized in designing and implementing operational strategies with a focus on supply chain, product development and customer management; Designed a structured product development process for DSL start-up NorthPoint Communications (AT&T); Lead an operations team at Seagate's manufacturing facility in Singapore to successfully follow a new structured product development process and meet all testing and production targets on schedule; Completed GSM network cost analysis for PCS PrimeCo (now part of Verizon Wireless) that was used in their negotiations to purchase CDMA wireless network infrastructure equipment from Lucent Technologies

Basking Ridge, Nj, Us

GTE Senior Account Manager – Bank of America, Concord, CA (1997 – 1998)Managed ten-member national account sales team responsible for sales and maintenance of GTE voice network services, data networking products, and Internet services; Increased revenue by 15% in 1997GTE Marketing Associate Development Program (1995 – 1996)Completed eighteen month management development program comprised of three six month assignments in different BUs - Prroject Manager in Dallas headquarters responsible for new product introductions; Marketing Manager in GTE Mobilnet's San Diego market; Account Manager on GTE BofA account teamMarketing Analyst – GTE Government Systems, Chantilly, VA (1994 – 1995)Contributed to RFP responses to opportunities within the DoD, Defense Information Systems Agency (DISA)

Chicago, Illinois, Us

Acquired new accounts for the Commercial Printing division in an assigned territory in suburban Boston

Mba, International Marketing

Bs, Marketing