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Results-driven partner marketing leader with extensive expertise in developing and executing comprehensive partner marketing strategies that drive significant pipeline growth and create value across complex technology ecosystems. Proven track record of building and managing robust partner marketing programs, campaigns, and teams with cloud alliances, channel partners, technology alliances, and ISVs to accelerate business expansion for SaaS and Enterprise Software companies. Experience includes managing global budgets and Marketing Development Funds (MDF) programs; cross-functional collaboration with Sales, Product Management, and Marketing to develop integrated partner strategies; developing joint messaging, content, and collateral; and orchestrating partner events that drive meaningful connections and business opportunities. Committed to driving innovation, fostering strategic relationships, and creating scalable partnerships that deliver exceptional business value.
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Partner Marketing LeaderZipSan Francisco, Ca, Us -
Director, Cloud Alliances & Technology Partner MarketingSnowflake Mar 2022 - Oct 2024The Cloud, UsLed team of Marketing Managers responsible for working with Snowflake’s Cloud & Technology partner ecosystem including AWS, Microsoft, NVIDIA, and Salesforce; developed joint messaging and co-branded content utilized to execute pipeline building digital campaigns, webinars, and in-person events; planned Snowflake’s presence at major partner events; secured sponsorships for Snowflake Summit, Snowflake World Tour, and Data for Breakfast events managing a portfolio of over 100 partners; managed AWS and Microsoft MDF budgets -
Senior Director, Worldwide Partner And Alliances MarketingVeritas Technologies Llc Feb 2020 - Jan 2022Santa Clara, California, UsLed and managed a global team of Marketing Managers responsible for working with Channel Partners and Technology Alliances; developed joint messaging and co-branded content utilized to execute pipeline building digital campaigns and webinars; responsible for the Veritas presence at major partner events including AWS re:Invent, Microsoft Ignite, and VMWorld; oversaw the global partner marketing budget, including MDF -
Senior Director, Global SponsorshipsZendesk Jul 2019 - Feb 2020San Francisco, California, UsCreated the Global Sponsorships function at Zendesk by establishing packages and pricing, building a team, implementing the tools, and developing the sales, invoicing, and collections processes to scale events sponsorship revenue globally; scope included large regional events, sales kickoff, and Zendesk’s global user conference, Relate; Managed a portfolio of over 100 sponsors; Grew global sponsor revenue 102% in 2019 -
Director, Partner MarketingZendesk Sep 2015 - Jun 2019San Francisco, California, UsEstablished the Partner Marketing function at Zendesk; led Partner Marketing globally; served as a member of the Marketing leadership team; Developed and implemented Zendesk’s first formal partner program and supporting processes; Created, implemented, and managed Zendesk’s MDF program; Selected, implemented, and managed Impartner Partner Relationship Management (PRM) solution; Designed and developed partner training curriculum; Organized and hosted regional and global partner summits; Managed team of regional channel marketing managers responsible for planning and executing joint demand generation programs with strategic channel and alliance partners; Secured sponsors for Zendesk’s global user conference and large regional events, grew event sponsor revenue 92% in 2018; Increased partner pipeline on average 35% annually
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Senior Partner Program Manager, Worldwide Partner DevelopmentJuniper Networks May 2012 - Jul 2015Sunnyvale, Ca, UsDeveloped, launched, and managed a global Sales Performance Incentive Fund (SPIF) program called Juniper Partner Rewards; introduced program in the United States and expanded it to 30 countries within 18 months, grew registered participants to over 1,000 individuals worldwide, managed $5 million annual budget; Designed and implemented Market Development Funds (MDF) program process and system improvements that enhanced the partner user experience and reduced project approval timelines; Implemented new Opportunity Registration System built on Salesforce's Partner Community platform; Managed all global partner incentive rebate programs; Established a global partner Promotions review and approval process, chaired cross-functional Promotions steering committee -
Director, Worldwide Partner ProgramsRiverbed Technology Apr 2011 - Apr 2012San Francisco, California, UsDeveloped global framework for Riverbed's partner program that incorporated newly acquired product families; Designed new partner sales and sales engineering training curriculum; Worked closely with channel sales and marketing leaders in the Americas, EMEA, and APAC to implement the program improvements and updated the training curriculum -
Director Of Global Channel ProgramsRuckus Wireless Nov 2009 - Nov 2010Sunnyvale, Ca, UsManaged Ruckus' global partner programs, including Deal Registration, MDF, Partner Communications, Incentives, Promotions, Sales Tools, and Reseller Training; Oversaw the development and implementation of a new Partner Portal powered by Salesforce.com -
Senior Manager, Channel MarketingCisco Meraki Sep 2008 - Nov 2009San Francisco, California, UsDesigned and implemented the partner program for a cloud-managed wireless networking startup; Developed and managed partner communications strategy, partner portal, and Reseller training; Supported the launch of the distribution relationship with Ingram Micro in the United States and Canada -
Senior Manager, MarketingSun Microsystems, Inc. Apr 2002 - Jul 2008Palo Alto, Ca, UsSenior Manager, Systems Group Channel Marketing (January 2005 – July 2008)Served as marketing manager responsible for driving indirect sales revenue for Sun's server product line; Presented at channel trade shows, created and published product collateral and sales tools for resellers; Served as single point of contact for Sun Partner Sales organization to resolve operational issues, deliver NDA and product roadmap presentations to distributors and resellersChannel Development Manager - Global Partner Sales (May 2003 – December 2004)Developed a global channel strategy to support Sun's entry in to the x86 volume server market; Executed strategy by working with internal teams and channel partners in the U.S., EMEA, and AsiaSenior Program Manager – CTO office (April 2002 – April 2003)Lead team to implement a structured product development process in Sun's Storage business unit; Completed Six Sigma Black Belt training -
Managing Director, AlliancesBrience Inc. 2000 - 2001Identified and negotiated technology licensing agreements with enterprise software companies and wireless carriers, including Openwave, E.piphany, and Sprint; Managed team of Alliance managers; Closed software licensing deals worth $1.75 million -
AssociatePrtm (Acquired By Pwc Consulting) 1998 - 2000Management Consultant for a consulting firm that specialized in designing and implementing operational strategies with a focus on supply chain, product development and customer management; Designed a structured product development process for DSL start-up NorthPoint Communications (AT&T); Lead an operations team at Seagate's manufacturing facility in Singapore to successfully follow a new structured product development process and meet all testing and production targets on schedule; Completed GSM network cost analysis for PCS PrimeCo (now part of Verizon Wireless) that was used in their negotiations to purchase CDMA wireless network infrastructure equipment from Lucent Technologies -
Sales & MarketingVerizon Jan 1994 - Jul 1998Basking Ridge, Nj, UsGTE Senior Account Manager – Bank of America, Concord, CA (1997 – 1998)Managed ten-member national account sales team responsible for sales and maintenance of GTE voice network services, data networking products, and Internet services; Increased revenue by 15% in 1997GTE Marketing Associate Development Program (1995 – 1996)Completed eighteen month management development program comprised of three six month assignments in different BUs - Prroject Manager in Dallas headquarters responsible for new product introductions; Marketing Manager in GTE Mobilnet's San Diego market; Account Manager on GTE BofA account teamMarketing Analyst – GTE Government Systems, Chantilly, VA (1994 – 1995)Contributed to RFP responses to opportunities within the DoD, Defense Information Systems Agency (DISA) -
Sales RepresentativeRr Donnelley May 1992 - Apr 1993Chicago, Illinois, UsAcquired new accounts for the Commercial Printing division in an assigned territory in suburban Boston
John Sampson Skills
John Sampson Education Details
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The George Washington University School Of BusinessInternational Marketing -
Miami UniversityMarketing
Frequently Asked Questions about John Sampson
What company does John Sampson work for?
John Sampson works for Zip
What is John Sampson's role at the current company?
John Sampson's current role is Partner Marketing leader.
What is John Sampson's email address?
John Sampson's email address is jo****@****tas.com
What is John Sampson's direct phone number?
John Sampson's direct phone number is +141593*****
What schools did John Sampson attend?
John Sampson attended The George Washington University School Of Business, Miami University.
What skills is John Sampson known for?
John Sampson has skills like Product Marketing, Enterprise Software, Business Alliances, Business Development, Channel Partners, Go To Market Strategy, Multi Channel Marketing, Strategic Partnerships, Start Ups, Sales Enablement, Partner Management, Product Management.
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