John Santaferraro Email & Phone Number

Monsummano Terme, IT

Did you notice that AI is exploding at the same time that digital transformation has come and gone? The new mantra is "digital dominance", using digital assets to dominate. The Digital Analyst makes sense out of the overwhelming flood of AI information and provides practical insight on how to use all things digital to dominate your market.

Denver, CO, US

• Industry analyst and technology expert, specializing in analytics, AI, digital transformation, innovation consulting, business acceleration, productivity training, launching new initiatives, smoothing transitions, and.
• Helped client get 100M impressions, 10M page views, 1M unique visitors with a $20M print and online ad campaign
• Led turnaround, as marketing communication lead for a $3B product line in a Fortune 5 company
• Conducted 50 positioning, messaging, branding, marketing and sales strategy exercises
• Managed 5 worldwide launches, delivering a challenger selling approach to accelerate sales

Organomics® provides the most personalized productivity solutions available. For executives, startups and organizations who want to see an immediate 10% increase in productivity for their team, we provide personalized productivity training and coaching. Every individual learns to thrive at work with a customized workplace and work plan designed.

San Francisco, California, US

Unify all data engineering platforms, automate data engineering functions, and active insight anywhere with PurpleCube's unified data orchestration platform.

Boulder, Colorado, US

Pioneered unified analytics, unified integration, unified business intelligence, and hyper-intelligent automation. Coverage areas included analytics, business intelligence, data management, data integration, data discovery, metadata management, artificial intelligence, machine learning, data science, digital marketing, master data management, and innovation.

Greenwood Village, CO, US

Early stage technology company, leader in meeting analytics and audience engagement. Created the first analytic platform for the $887 billion event industry. Took marketing from zero to well-established digital marketing excellence in 6 months.

(Acquired by ThoughtSpot) Created a new category and repositioned the company around Modern Data Integration, updated the brand, drove customer-centric messaging across an integrated marketing plan, and updated sales and marketing collateral, including a new web presence.

Round Rock, Texas, US

Retained to lead analytics product marketing after acquisition. Pioneered the concept of unified analytics. Launched industry leading SQL in Hadoop database. Lead the transformation to industry go-to-market including financial services, digital media and marketing, healthcare, retail, communications, and government.

Lead solution and product marketing during sale of technology to Amazon for AWS Redshift. Lead all aspects of marketing including positioning, messaging, website, collateral, sales tools, sales training, analyst relations, press relations, social media, content marketing, and demand generation. Took share of voice from 3% to 13% in the first three months.

Houston, Texas, US

Senior executive at the world’s largest technology provider of products, software, solutions, and services with $114 billion revenue at the time. Championed and executed a business acceleration strategy for financial services, manufacturing, energy, healthcare, & communications industries. Used immersion techniques to accelerate a solutions marketing.

After successful turnaround at HP, recruited to VP position in dotcom, rolled into new spin off from Kaiser-Permanente. Stage one start up, marketing responsibilities including branding and identity, marketing strategy, business development, communications, product development, and partners. Architected and closed a $30 million strategic relationship with.

Houston, Texas, US

Recruited by HP to turn around the data warehouse program. Responsible for all aspects of a global marketing strategy and regional marketing implementation. Repositioned the program around business intelligence and led a global launch within 3 months. Grew revenue from $700M to $900M in year one, up to $1.2B in a year two. Pioneered new, shared risk.

Recruited by Tandem for market knowledge and existing relationships in the industry. Responsible for uniting sales and marketing around a new solution selling strategy. Lead the development and launch of new, intelligent CRM and one-to-one marketing solutions.

Co-founded data warehousing software company built on the concept of a metadata warehouse and focused on delivering active metadata services. Pioneered the concept of information delivery. Led all aspects of marketing. Authored business plan and raised $5 million in venture capital financing. Helped grow the company to $5M in year one, $10M in year two.

M. Div, Bible, Theology, Greek, Hebrew, Leadership, Counseling

B. Bible-Theology, Greek, Theology, Pastoral Theology, Youth Ministry, Leadership

Diploma, Bible-Theology, Greek