John Santaferraro Email and Phone Number
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As an imagineer for analytics and AI, John's first love is helping organizations envision and realize the endless possibilities of what can be done with next-generation technology. Marketing and technology executive with 30 years experience in startup and Fortune 5 technology companies. Known for growing the business, launching new initiatives, and smoothing transitions. Drives vision, innovation and communication to create momentum across diverse organizations. • $20M in new business and $650M in the pipeline in three months• $20M print and online ad campaign • $30 million strategic relationship negotiated with a major technology vendor in 60 daysExpertise: AI, data, analytics, business intelligence, data warehousing, data lakes, unified analytics, unified data engineering, technology, marketing, challenger sales, business acceleration, and executive coachingJohn is passionate about his wife, three children and six grandchildren above all else. He lives to build into marriages and help people of influence make a difference in the world. His business pursuits fuel his passions.
The Digital Analyst
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Chief Digital AnalystThe Digital AnalystMonsummano Terme, It
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Chief Podcast OfficerThe Digital Analyst Oct 2024 - PresentDid you notice that AI is exploding at the same time that digital transformation has come and gone? The new mantra is "digital dominance", using digital assets to dominate. The Digital Analyst makes sense out of the overwhelming flood of AI information and provides practical insight on how to use all things digital to dominate your market.
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Ceo And Founder, Industry Analyst, Marketing Accelerator, Product Marketing CoachFerraro Consulting Jan 2000 - PresentDenver, Co, UsIndustry analyst and technology expert, specializing in analytics, AI, digital transformation, innovation consulting, business acceleration, productivity training, launching new initiatives, smoothing transitions, and creating a solution approach as the glue between sales and marketing; deep expertise in business intelligence, analytics, artificial intelligence, digital marketing, marketing automation, plus a broad experience in high tech.Founded consultancy and drove new business based on results that consistently exceeded expectations. Grew revenue to over $1M annually using a network of marketing professionals.• Helped client get 100M impressions, 10M page views, 1M unique visitors with a $20M print and online ad campaign • Led turnaround, as marketing communication lead for a $3B product line in a Fortune 5 company• Conducted 50 positioning, messaging, branding, marketing and sales strategy exercises• Managed 5 worldwide launches, delivering a challenger selling approach to accelerate sales -
CmoOrganomics® - Productivity Training, Coaching, And Consulting Apr 2018 - PresentOrganomics® provides the most personalized productivity solutions available. For executives, startups and organizations who want to see an immediate 10% increase in productivity for their team, we provide personalized productivity training and coaching. Every individual learns to thrive at work with a customized workplace and work plan designed specifically for their unique personality, work style, and preferences. Every team learns to operate in a way the validates every individual, achieves every objective, and enjoys work again. It's time to thrive! -
Cmo (Fractional) And Strategic AdvisorPurplecube Mar 2023 - Jan 2024San Francisco, California, UsUnify all data engineering platforms, automate data engineering functions, and active insight anywhere with PurpleCube's unified data orchestration platform. -
Research DirectorEnterprise Management Associates (Ema) Sep 2018 - Jun 2021Boulder, Colorado, UsPioneered unified analytics, unified integration, unified business intelligence, and hyper-intelligent automation. Coverage areas included analytics, business intelligence, data management, data integration, data discovery, metadata management, artificial intelligence, machine learning, data science, digital marketing, master data management, and innovation. -
Advisory Board MemberUbix.Io Feb 2014 - Aug 2018
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Cmo & Chief Analytics OfficerEducational Measures Jan 2016 - Sep 2017Greenwood Village, Co, UsEarly stage technology company, leader in meeting analytics and audience engagement. Created the first analytic platform for the $887 billion event industry. Took marketing from zero to well-established digital marketing excellence in 6 months. -
Interim CmoDiyotta, Inc. May 2015 - Jan 2016(Acquired by ThoughtSpot) Created a new category and repositioned the company around Modern Data Integration, updated the brand, drove customer-centric messaging across an integrated marketing plan, and updated sales and marketing collateral, including a new web presence.
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Vice President Of Marketing, Actian Analytics PlatformActian Corporation Jul 2013 - Oct 2014Round Rock, Texas, UsRetained to lead analytics product marketing after acquisition. Pioneered the concept of unified analytics. Launched industry leading SQL in Hadoop database. Lead the transformation to industry go-to-market including financial services, digital media and marketing, healthcare, retail, communications, and government. -
Vice President Of Solutions And Product MarketingParaccel (Acquired By Actian) Jan 2012 - Jun 2013Lead solution and product marketing during sale of technology to Amazon for AWS Redshift. Lead all aspects of marketing including positioning, messaging, website, collateral, sales tools, sales training, analyst relations, press relations, social media, content marketing, and demand generation. Took share of voice from 3% to 13% in the first three months and achieved as high as 57%. Achieved leadership position in the visionary quadrant of Gartner MQ for Data Warehouse DBMS and grew pipeline from $11M to $60M in the first 9 months.
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Senior Director Of Marketing, Business IntelligenceHewlett-Packard Nov 2007 - Nov 2010Houston, Texas, UsSenior executive at the world’s largest technology provider of products, software, solutions, and services with $114 billion revenue at the time. Championed and executed a business acceleration strategy for financial services, manufacturing, energy, healthcare, & communications industries. Used immersion techniques to accelerate a solutions marketing framework covering eight industries in five months. Created a new $5M appliance business plan and strategy in 30 days. -
Vice President Of MarketingEpatients.Com (And Caretouch Inc.) 1999 - 2000After successful turnaround at HP, recruited to VP position in dotcom, rolled into new spin off from Kaiser-Permanente. Stage one start up, marketing responsibilities including branding and identity, marketing strategy, business development, communications, product development, and partners. Architected and closed a $30 million strategic relationship with a major technology vendor. Acquired top marketing personnel and agencies for launch of company in one month.
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Marketing Manager, Business Intelligence & E-IntelligenceHewlett-Packard 1998 - 1999Houston, Texas, UsRecruited by HP to turn around the data warehouse program. Responsible for all aspects of a global marketing strategy and regional marketing implementation. Repositioned the program around business intelligence and led a global launch within 3 months. Grew revenue from $700M to $900M in year one, up to $1.2B in a year two. Pioneered new, shared risk, shared revenue partner strategy around e-intelligence.
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Marketing Manager, Business Intelligence & CrmTandem, A Compaq Company 1997 - 1998Recruited by Tandem for market knowledge and existing relationships in the industry. Responsible for uniting sales and marketing around a new solution selling strategy. Lead the development and launch of new, intelligent CRM and one-to-one marketing solutions.
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Co-Founder And Director Of MarketingVirtual Integration Technology [Purchased By Teradata] 1995 - 1997Co-founded data warehousing software company built on the concept of a metadata warehouse and focused on delivering active metadata services. Pioneered the concept of information delivery. Led all aspects of marketing. Authored business plan and raised $5 million in venture capital financing. Helped grow the company to $5M in year one, $10M in year two, co-selling to major accounts and CIOs.
John Santaferraro Skills
John Santaferraro Education Details
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Denver SeminaryCounseling -
Colorado Christian UniversityLeadership
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Moody Bible InstituteGreek
Frequently Asked Questions about John Santaferraro
What company does John Santaferraro work for?
John Santaferraro works for The Digital Analyst
What is John Santaferraro's role at the current company?
John Santaferraro's current role is Chief Digital Analyst.
What is John Santaferraro's email address?
John Santaferraro's email address is js****@****usa.com
What is John Santaferraro's direct phone number?
John Santaferraro's direct phone number is +140833*****
What schools did John Santaferraro attend?
John Santaferraro attended Denver Seminary, Colorado Christian University, Moody Bible Institute.
What skills is John Santaferraro known for?
John Santaferraro has skills like Analytics, Enterprise Software, Strategy, Product Marketing, Business Intelligence, Crm, Start Ups, Business Development, Marketing Strategy, Marketing, Solution Selling, Saas.
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