Digital Analyst for Zaxby's Digital business

Three month contract working as a Digital Analyst for Amazon Explore

Analyzed A/B Bose.xx site tests (30+): synthesized qualitative and quantitative data into one coherent story to generating actionable suggestionsOwned the UserZoom tool internally Bose.xx: responsibilities included to identify, design and analyze test opportunities, onboarding new individuations and stood as the point of contact for internal supportCreated and monitored analytic dashboards for week-to-week/month-to-month business performance for Bose.xx

Lead a cross-functional team focused on improving the homedepot.com onsite experience for eight categories, with the ultimate goal of driving traffic and increasing revenueAnalyzed page performance to advance the landing page strategy for 150+ pages, resulting in an estimated impact of 300K additional product visits and $5M in incremental revenueDeveloped a $9M business case for The Home Depot’s Custom Patio Program, which drove the executive leadership team to hire a dedicated… Show more Lead a cross-functional team focused on improving the homedepot.com onsite experience for eight categories, with the ultimate goal of driving traffic and increasing revenueAnalyzed page performance to advance the landing page strategy for 150+ pages, resulting in an estimated impact of 300K additional product visits and $5M in incremental revenueDeveloped a $9M business case for The Home Depot’s Custom Patio Program, which drove the executive leadership team to hire a dedicated Product Management teamCreated a training program that outlined strategies and best practices of onsite category refreshes to standardize and optimize project outcomes; delivered the training to 40+ analysts and managers Show less

Team member of US MicrosoftStore.comManage site content and oversee category promotion management while serving as the single point of contact for all content changes.Translate strategic marketing and business objectives into tangible merchandising tasks with the goal of growing the MicrosoftStore.com market share and showcasing the world-class Microsoft brand.Monitor key merchandising metrics such as: traffic, CRV, AOV, SEO, SEM, etc. to analyze business trends and drive… Show more Team member of US MicrosoftStore.comManage site content and oversee category promotion management while serving as the single point of contact for all content changes.Translate strategic marketing and business objectives into tangible merchandising tasks with the goal of growing the MicrosoftStore.com market share and showcasing the world-class Microsoft brand.Monitor key merchandising metrics such as: traffic, CRV, AOV, SEO, SEM, etc. to analyze business trends and drive future merchandising decisions.Exceeded Holiday 2015 forecast by end-to-end promotion management of 50 SKUs; designed the planogram to maximize sales for two category pages and 12 list pages.Project managed the launch of the highly visible Microsoft Lumia 550 phone in a short time frame of under three weeks through strong communication with several internal stakeholders. Redesigned the Windows Phone accessories page filters which improved customers' ability to discover desired products and increased customer engagement by 10%. Show less

Team member of US MicrosoftStore.comEnsured site excellence for Microsoft Store’s largest and most diverse product category through detailed product life cycle management of over 500 products.Led a cross-functional team in the re-launch of Microsoft Band.Called upon by Senior Category Lead to assist in the interviewing, hiring, and onboarding process of new site merchandising team members.

Team member of US MicrosoftStore.comQuickly mastered MicrosoftStore.com's CMS tools to assist in Holiday 2014 promotion execution.Performed market basket analyses to increase PC attach rate and strategically promote relevant products.Improved customer experience through proactive out of stock management.

Over four years, refined time management and prioritization skills to balance collegiate athletics, academics, employment, and volunteer work.In 2014, created an action plan outlining team goals and individual milestones, which resulted in an increase of team scores by 14 points.Participated in team building activities monthly, while creating a cohesive and competitive atmosphere.Proven success in high pressure, competitive environments.Awards:o Varsity… Show more Over four years, refined time management and prioritization skills to balance collegiate athletics, academics, employment, and volunteer work.In 2014, created an action plan outlining team goals and individual milestones, which resulted in an increase of team scores by 14 points.Participated in team building activities monthly, while creating a cohesive and competitive atmosphere.Proven success in high pressure, competitive environments.Awards:o Varsity Letter, 2011–2014 o Three time academic All-BIGTEN, 2011–2014 o 2011 University of Minnesota’s most tenacious athleteo 2014 Most Improved Championship Competitor o Received D1 athletic scholarship after only two years of highly focused training Show less