Select projects:Client: Thrivance Group.Project: Engagement design, visual identity, design direction for Unurbanist Assembly.Role: Design Director.Client: Via Collective, for AECOM.Project: Wayfinding strategy for LIRR Concourse in Penn Station, NY. Co-authored with Katie Osborn, Via Principal.Role: Design Strategist.Client: Via Collective, for Department of Citywide Administrative Services (DCAS).Project: Whitepaper outlining best practices for ADA-compliant wayfinding programs. Co-authored with Katie Osborn, Via Principal.Role: Design Strategist.Client: Via Collective, for The Prusik Group.Project: Location plans for wayfinding in The Market Line at Essex Crossing (150,000sf market, NY, NY, Lower East Side).Role: Design Director.Client: Design Trust for Public Space/ Sonic Gates.Project: Wayfinding, communication design and graphic standards for public art project spanning Staten Island’s North Shore.Role: Design Director.Client: Design Trust for Public Space/ Future Culture.Project: Engagement design, strategy and communication design for cultural plan and revitalization on Staten Island’s North Shore. Role: Graphic Design Lead.Client: Self-initiated project.Project: The New York Penn Station Atlas: research and detailed model of reconceived wayfinding for Penn Station, NY.Role: Author/Designer.Client: Parsons School of Design, for Aronson GalleryProject: Exhibit design for retrospective showcasing Tupperware product in the context of design, gender and business roles. Role: Exhibit Designer, Environmental Graphic Designer.Client: Rockwell Group, for Disneyland Paris.Project: Environmental graphics for La Vallée Village, Disneyland Resort, Paris.Role: Environmental Graphic Designer. Client: Rockwell Group, for FAO SchwarzProject: Comprehensive wayfinding systems for flagship stores in NYC and Las Vegas.Role: Co-Director of Design (With Craig Byers)

• Regular design thesis program critic and occasional guest speaker on art and design.

• Awarded Graphic Design Fellowship with the Design Trust for Public Space• Graphic Design Lead and strategist on team of five “visionary urbanists”• Facilitated collaboration between local communities, artists, developers, and NYC agencies• Designed all project communication materials, papers, reports, guidelines, etc.

• After Mainspring's acquisition by IBM, I continued to serve as in my prior role at Mainspring: Creative Director and Strategy Consultant, now within the Strategy & Change division of IBM Global Services.• Managed and advised Customer Experience teams on engagements for Fortune 500 clients including: The Royal Bank of Scotland, CSFB (now Credit Suisse), Merill Lynch, Phoenix Home Life, and Exact Sciences.• Developed analytical standards and measurements for assessing online user experiences.• Led development of brand strategy practice, authored brand strategy position paper.• Developed proprietary intellectual capital.

• Managed and advised Customer Experience teams on engagements for Fortune 500 clients including: The Royal Bank of Scotland, CSFB (now Credit Suisse), Merill Lynch, Phoenix Home Life, and Exact Sciences.• Developed analytical standards and measurements for assessing online user experiences.• Led development of brand strategy practice, authored brand strategy position paper.• Developed proprietary intellectual capital.• Mentored junior staff.

• Directed development of Virgin Megastore Product I.D. and wayfinding system, resulting in comp store sales increase of +4% • Created merchandising systems and programs for retail shops in Sony Metreon Center, SF.• Developed direction and design for Nautica print ad campaigns

• Developed new product initiatives to expand range of offerings in Gap retail stores.• Developed new product line of stationery and paper products for Gap . Launched nationally.• Created new product lines of graphic-driven sports apparel and merchandise for boys and men.