John Schwarberg Email & Phone Number

Lake Zurich, Il, Us

Waltham, Massachusetts, Us

Chicago, Illinois, Us

• Increased lead generation 500% within one year through rebuilding of cision.com and content marketing to drive engagement while providing strategic thinking in a management role.• Increased organic traffic by 20% in one year with an SEO optimized strategy along with Google Search Console, resulting in increased global reach and user engagement. • Built and led web team of 16 including UX, developers, QA, project managers, and web analytics members, while providing stakeholder management and streamlining operations. • Implemented baseline analytics through GA4 and dashboard tracking to assess landing page and site performance, providing actionable insights and make strategic recommendations. • Collaborated with external agency partners in SEO strategy and social media programs and rebranding initiatives aligning to marketing strategy and target KPIs.• Guided data driven strategic direction and refinement of scalable keyword strategy and documentation to support demand gen content creators aligning to SEO strategy.

Pleasant Prairie, Wi, Us

• Increased revenue from $4 billion to over $8 billion in 8 years, driving substantial customer acquisition by expanding Ecommerce channel from 48% to 76% of total revenue. • Reduced bounce rates 15% and increased website conversion rates 3.5% over 8 years improving performance through experimentation to increase web traffic and optimize conversions. • Grew, managed and mentored UX and Web Merchant teams from 4 to 18 over 8 years, prioritizing multiple projects in alignment with internal stakeholders and user feedback. • Led implementation of asset management tool Adobe Experience Manger (AEM Assets) providing automation of asset creation for over 250,000 image assets.• Developed methodologies to support growth of foreign language sites (Spanish, French) as well as a rapidly growing 120 million dollar mobile web site.

• Led UX design experiences and online marketing for a portfolio of over 300 websites while focusing on customer success interfacing with cross functional leadership.• Increased client base by 300% in four years through execution of an aggressive marketing & growth strategy along with a web hosting business acquisition strategy.

• Led UX and design team building product interfaces and websites while providing strategic thinking and determining business objectives for internal and external stakeholders.• Managed and supported sales developing proposals, sales presentations and budgets to facilitate design and application interface development projects.

Kingston Upon Thames, Gb

• Designed and implemented the initial website for CCH, Inc through collaboration with executive stakeholders providing strategic vision in alignment with the marketing program• Designed B2B direct mail advertising and sales support materials.

• Designed and produced B2B and B2C direct mail, marketing communications and sales collateral, campaign advertising, catalogs aligned with marketing strategies.• Led implementation of desktop publishing and design tools throughout creative department.

B.A., Fine Arts - Advertising Design & Illustration

Education record