John Sclafani Email & Phone Number

Orange County, California, United States

Own and operate various apartment buildings in Orange County, CA.

Newport Beach, California, United States

Orange County, California Area

Managed a sales team in four western states selling integrated media (advertising) to both enterprise and SMB accounts. Leveraged leadership and coaching skills to facilitate peak performance. Responsible for $58,000,000 in online and offline advertising. • Re-trained team to integrate online, mobile, email, and social influence to their legacy print advertising solutions.• Sold integrated plans with brand advertising funds to support distributor advertising. • Represented the company at industry trade events.• Top-graded and upgraded existing sales force that lead to eliminating 40% of sales staff and bringing in new talent. This resulted in a 45% sales growth. • Introduced revenue-based contracts which allowed customers to shift from print to digital solutions.• Exceeded annual revenue goals.• Chairman’s Circle/President Club winner 3 years.

A seasoned sales professional tasked with the job of helping WebVisible grow from 60 sales representatives to over 150. Three office locations covering North America. Accomplished this by restructuring the sales process, removing poor performers, and re-engineering the sales compensation plan to drive profitable behaviors. Increased the average monthly recurring revenue per account (MRR) by 230% by focusing on the correct SMB verticals. • Grew sales from $20,000,000 to $35,000,000 search engine marketing (SEM) and on-line advertising. Primarily pay-per-click (PPC). • Major initiatives include making the existing sales organization more efficient and profitable.

Greater Los Angeles Area

Managed and led one of Veritiv’s distribution businesses in California. Grew the business to $34,000,000 by improving the outside sales force, training, and strategic hiring. • Emphasis was put on contract business, and major market clients. • Top line growth grew 12% in a sales segment which was declining at 4%-6% per year. • Managed the merger of Nationwide Papers into the Veritiv brand. • Transitioned the best people, clients and products, while eliminating costs.

Greater Los Angeles Area

Led the startup of a new online distribution business for Veritiv. Built and led the new business start-up to sell products solely using e-commerce under a separate brand. • Developed and implemented a new business model which focused on reduced SKU inventory, one low price, and no direct salesforce. • Wrote the business plan, managed the hiring, and P&L. • Locations in both Chicago and Los Angeles.

Greater Los Angeles Area

Responsible for the sales and operations of the Veritiv retail stores (21) in the Western US. Emphasized improving sales process, and top line growth while in a declining market.

Mba, Business

Bs, Business