John Scott Randall Email & Phone Number

Peachtree City, Georgia, United States

As part of the Marketing Communications team, I am responsible for the production of all visual assets in support of sales, marketing and internal communications. I oversee the execution of all product photography, product video production and post-production, internal communication video assets, online Live Events (via Teams) and executive head shots.

Recognized as a talented creator of marketing materials specializing in original photography and graphic design. Covered annual executive-level national sales meetings for Fortune 500 companies like McKesson, GM, ING and Aaron's. Worked one-on-one with professional athletes, politicians and executives.Created a referral-only business as a result of quality, competitive pricing and outstanding client management. Successfully grew 20% each quarter for 2001 through consultative selling and implementation of value-added digital services to current client base. Maintained consistent growth rate of 10-15% annually.

Greater Atlanta Area

Established new imaging department to handle all aspects of photo, video, and retouching production for use on packaging and digital. Managed all associated budgets. Built team to ten employees. Oversaw daily duties of direct reports. Provided process creation and implementation for internal clients. Utilized software solutions to drive budgetary efficiencies and savings.• Implemented company’s first Digital Asset Management (DAM) system. Created new position and hired to handle those responsibilities. Identified and upgraded to more robust systems to handle expanding demand, saving 70% in fees over first two years of use.• Installed in-house video edit suite to better manage production speed and work flow. Collaborated with video producer to source and purchase equipment. Identified space within office to house equipment. Reduced outside freelancer costs from $150,000 to $80,000 in first year.• Sourced and established 10K SF off-site photo and video production facility. Managed all aspects of facility outfitting, maintenance, and upkeep. Served as point man for all utility vendors and freelance photo and digital personnel. Reduced vendor rates by providing own space and all associated camera and lighting equipment. Held budget flat year over year.

Developed client roster, cultivating new business opportunities in 35 U.S. markets. Generated all sales leads, using industry publications, web searches, and client referrals, while organizing presentations, all travel, and client follow-up. Managed client relationship from initial contact, RFP, and contract and pricing negotiation through project completion. Engaged in direct marketing campaigns, utilizing phone, electronic, and print materials to attract new clients, generate leads, and improve market penetration. Conducted sales presentations to C-level personnel and served as client liaison responsible for troubleshooting issues, tracking projects and invoicing clients.• Grew client roster by 600 contacts (22%). Improved overall client satisfaction from 75% to 90%.• Developed and implemented strategic sales and marketing plan that leveraged electronic mailings to showcase work samples to prospective clients, resulting in mailings receiving 25% response rate, with 35% close percentage from responses.• Executed in-house photography projects for clients such as Coke, Corona, and Breyers, saving company 60% off standard industry rates.

Reporting to the President and CEO, led client relationships for this special events company serving Fortune 500 companies including Aflac Insurance, BellSouth, General Motors, Coca-Cola and Knoll Pharmaceuticals. Coordinated large-scale corporate events requiring seamless integration of multiple services including entertainment, design, stage, lighting, and special equipment. Retained to develop a comprehensive marketing and corporate image campaign including logo design and content, letterhead and all interactive and print marketing materials. Received 75% response rate with 50% close percentage from responses.

Launched a marketing and graphic design firm specializing in professional service firms and entrepreneurs.Led consultative sales and marketing efforts with clients, collaborating with company presidents and internal marketing teams to create full-service solutions. Recognized for excellence in creating a 16 page color corporate catalogue, performing the entire project in-house - cover design, logo, content, photography, layout and printing.Partnered with Los Angeles-based client to create a new brand and corporate identity. Engaged in market research and analysis, determining customer profile and competitive advantage. Created a comprehensive marketing plan and designed entire marketing campaign from logo design to advertising recommendations.