Dan Johns Email and Phone Number

Lead the monetization efforts across all of Facebook App properties and solutions: Feed, Reels, Watch, Stories, Live, Search, Marketplace, News, Groups, Shops, Lead Gen, Profiles

After 2.5 years building the Measurement PMM team, I moved over to support Small Businesses and lead the product marketing organization across a larger portfolitio. My team looked after all business and ads growth and were responsible for the topline business metrics for Facebook. We supported 200M+ businesses and 10+ million advertisers. The product portfolio consists of all of our ad tools for small businesses, all of our organic solutions for businesses, as well as leading our APAC regional team.

After a year of leading their Lift team, I moved into a position to lead Facebook's Measurement Product Marketing organization as a whole and rebuild their team. The product suite included Facebook Lift, Facebook Attribution, Facebook Analytics, Ad Experiments, Page & Audience Insights, Ads & Creative Reporting, as well as Business Insights. During this time I won the Power of Partnerships Award for work on Incrementality and built the team up to 10 people.

Joined Facebook to lead their product marketing organization focused on their Lift Suite of products - Conversion Lift, Brand Lift, Cross-Publisher Lift, Geo-Based Lift

- Built Fandor's ad business into a multi-million dollar revenue business- Responsible for revenue ads strategy and GTM- Built and supported the product, product marketing, and data science teams

- Led measurement - DAR, vCE, Viewability, Brand Lift, OSI, Attribution- Main product GTMs – Brand Insights, Brand Lift, Conversion Lift, Audience Insights, Conversation Targeting- Built and distributed Twitter’s first Measurement Framework- Led cross-stack measurement solutions for top 3% of brands in portfolio- Contributed to Twitter's first video narrative using research and measurement methodology- Lead product marketing consultant for Twitter programmatic business

● Led demand side business of the product marketing organization supporting 150+ product and engineering team and 80+ person sales team.● Managed > 3M+ quarterly budget● Created and led cross-functional market prioritization & VOC process across 12 different teams.● Created and executed a GTM prioritization and level of effort scale which gave transparency to all departments on all product GTMs. As a result our GTM's accelerated by 60%.● Implemented a global training and certification process for 1600 sellers. Sales participation grew by 33%.● Led product marketing at BrightRoll through Yahoo! acquisition and created core messaging for combined value to all demand partners.● Thought leader and owner of programmatic TV solutions globally.

● Possessed expert knowledge of competitive and 3rd party products and act as an expert to internal groups through consultation, education and direction.● Managed product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch.● Defined and managed comprehensive GTM strategy and plan including positioning, launch strategy, PR, sales and partner materials.● Evaluate new technologies and make recommendations to pursue in future products.● Manage the product launch process. Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to deliver world-class products to the market.● Manage and develop individuals in the marketing team. Represent the team and the business internally and externally.● Develop strategies that establish lasting basis for differentiation in the marketplace.● Manage tradeoffs involving features, schedule, cost, line positioning, and lifecycle management.● Lead the review of market requirements, competitive landscape and consumer insights.

● Managed the overall product marketing strategy including identifying and executing on highest priority initiatives, and partnering with product.● Managed and built out the BuzzMouth marketing and product marketing team.● Expanded and marketed new product lines, utilizing structured product principles.● Acted as the internal voice of the customer by developing deep insights about customers and competitors to shape marketing and product strategy.● Lead efforts to validate future product and solution concepts through customer interviews, research and analysis of user data.

Betawave is an ad network representing 30 publishers globally.● Partnered with research vendors such as Vizu and Dynamic Logic to uncover new marketing categories and implement behavioral targeting programs for multiple verticals.● Integrated casual gaming publishers, Miniclip, SPIL Games and Hallpass Media within our proprietary ad-serving platform● Designed and executed advertising templates within our ad server to streamline and package sellable advertising products● Contributed to brainstorming, road-mapping, and development of customize and innovative ad products.

● Created strategy and sales materials for social media and digital marketing products geared towards comedy entertainment and performers.● Worked directly with sales of iMarketServices properties, which included client direct teams, management of sales collateral, and resolution of all technical issues within the properties.● Support rollout of projects and new solutions and packaged existing solutions into digestable and easy to sell materials.Outbound efforts included:► Search Engine Optimization► Search Engine Marketing► Retargeting► Behavioral Targeting► Social Marketing

Design and development focused on open source platforms. Personally designed and built outbound marketing micro-sites, full scale social communities, e-commerce platforms and a multi-functional ad-server.Project lead on execution with The Bill and Melinda Gates Foundation, OPSWAT, ISKME, Hewlett Packard and Comedy Central.