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P&G trained executive with 20+ years of success building growth strategies and executional plans that transform brands and organizations. Experience leveraging best practices in diverse industries (outdoor/sporting goods, household care, family/baby care, personal care, and grooming) and across diverse trade channels (pure-play ecommerce, DTC, and omnichannel retail including mass, food, home improvement, specialty, drug, and dealer/distributor). Known for creating a bold strategic vision, building high performing teams, and delivering breakthrough results through consumer insight driven marketing and innovation.
Apb
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Chief Executive OfficerApb Aug 2023 - Present
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Senior Vice President, Brand And Consumer ExperienceZebco Brands May 2019 - Aug 2023UsTripled Zebco Brands’ enterprise value from 2016 to 2022. Led the NA commercial organization with responsibility over product innovation, marketing, and sales reporting to the President/COO. Delivered all-time record growth leading to successful company sale. Led Zebco acquisition integration to Rather Outdoors. -
Vice President, Brand MarketingZebco Brands Mar 2018 - Apr 2019UsLed the NA marketing organization and brand portfolio reporting to the President/COO. Led the company’s NA strategic long-range plan transforming the organization structure, brand portfolio, and investment priorities. Reinvented the marketing mix with digital brand building and redesigned Zebco and Quantum websites for improved brand building & ecommerce experience.
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Director, Brand MarketingZebco Brands Jul 2016 - Feb 2018UsLed a reinvention of the legacy Zebco brand which faced an ongoing decline in participants. Identified new high-growth consumer targets and their key insights/barriers. Reframed Zebco into an inviting, relevant, and contemporary brand and evolved Zebco marketing from pitching product to building a fun, adventurous lifestyle brand.
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Tide Sr. Brand Manager: Fabric Care Global InnovationProcter & Gamble Mar 2014 - Jul 2016Cincinnati, Ohio, UsDirected front-end innovation for P&G's Fabric Care category including Tide, Ariel, Downy, Lenor & Unstopables brands (over $20 Billion in annual sales). Partnered with R&D to shape the 5 year innovation pipeline by developing consumer-inspired, transformational innovation. -
Sr. Brand Manager Shopper MarketingProcter & Gamble Mar 2012 - Feb 2014Cincinnati, Ohio, UsLed shopper marketing strategies and executions for a $1.2 billion P&G business in key Midwest regional retailers. Responsible for building integrated P&G and retailer strategies to increase shopper reach, grow sales and create joint value.
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Brand Manager Pampers Global Digital Marketing & EcommerceProcter & Gamble Jul 2010 - Mar 2012Cincinnati, Ohio, UsLed digital, e-commerce and point-of-entry marketing for the Pampers $10 Billion global brand. Responsible for development and global unification of digital marketing programs including social media, search, Pampers.com, and CRM - with a focus on driving to e-commerce.
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Sr. Abm Pampers Na Current BusinessProcter & Gamble Jul 2008 - Jul 2010Cincinnati, Ohio, UsLed business management and marketing programs on Pampers $2 Billion North America brand. Responsible for growing the current business, launching new product initiatives, leading annual business review and marketing planning processes, and managing the marketing budget.
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Abm Pampers Us Hispanic Marketing Design & DeliveryProcter & Gamble Jun 2006 - Jul 2008Cincinnati, Ohio, UsLed marketing strategy, planning and executions for the US Hispanic (USH) business. Responsible for commercial initiatives and equity development programs targeting Pampers’ highest growth consumer group.
David Johns Skills
David Johns Education Details
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Texas Mccombs School Of BusinessGeneral -
Brigham Young UniversityPolitical Science And Government
Frequently Asked Questions about David Johns
What company does David Johns work for?
David Johns works for Apb
What is David Johns's role at the current company?
David Johns's current role is CEO at APB.
What is David Johns's email address?
David Johns's email address is johns.d@pg.com
What is David Johns's direct phone number?
David Johns's direct phone number is +151398*****
What schools did David Johns attend?
David Johns attended Texas Mccombs School Of Business, Brigham Young University.
What skills is David Johns known for?
David Johns has skills like Marketing, Digital Marketing, Customer Insight, E Commerce, Brand Equity, Competitive Analysis, Brand Management, Marketing Strategy, Marketing Management, Marketing Research, Segmentation, Consumer Products.
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