John Davis Email & Phone Number

Houston, Texas, US

At Codup, I lead the go-to-market (GTM) strategy for our diverse portfolio of software solutions, driving our brand's expansion across e-commerce, product development, and systems integration. My role centers on scaling Codup’s market presence while providing strategic GTM support for our clients, ensuring they achieve maximum impact with their technology.

Austin, TX, US

Social philanthropy & marketing strategy

• Work with clients across multiple industries, including technology, nonprofit, higher education, and utilities, to identify and fill product gaps, generate new product ideas, and translate vision into actionable.
• Analyzed communication systems, built workflows, and developed processes for corporate communication content creation, projected to save $84K per year for a regional gas utility
• Managed product development for a well-known content platform during the 3-month due diligence process for an acquisition
• Worked with several YMCA chapters to develop a roadmap to integrate and deploy a new health and wellness content streaming platform, connecting all stakeholders and creating a detailed plan for successful roll-out to.
• Developed and launched a website, redesigned logos and branding, and established UI designs for products for eTeamSponsor, a school-based athletics fundraising organization
• Advised on technical and UX/UI strategies and secured a web development partnership to grow a brand agency’s digital practice

Austin, Texas, US

• Built and optimized an outbound marketing strategy to expand and grow Blackhawk satellites during a 90-day initiative; created automation and wrote content to enhance market reach and brand presence
• Developed an event concept to engage prospective clients in interactive sessions to appreciate Blackhawk’s ability to amplify content with digital marketing.

Austin, Texas, US

• Led the marketing, brand strategy and execution for this private equity backed business accelerator.Lead all marketing efforts for the private equity’s portfolio of companies, ensuring clear and consistent messaging.
• Established budget, pricing, product matrix, HR strategy, and GTM plans for the accelerator that focused on financial, technical, and cybersecurity businesses
• Co-developed the concept and strategy for a new C-suite advisory product within each area of the accelerator
• Developed a comprehensive and visually compelling investment proposal, detailing strategic initiatives and financial projections, with a targeted segmented funding request of $10M
• Created acquisition target models and oversaw the onboarding and rollout of targeted account marketing campaigns through the HubSpot sales and marketing hub

Concord, CA, US

• Collaborated with leadership, digital marketers, and product developers to identify new product opportunities, design high-impact campaigns, and define growth strategy for the school-based fundraising organization
• Established a partnership with a 3rd-party data platform to collect information on donor wealth, providing opportunities to personalize the donor experience
• Created a roadmap for the growth and development of the sales team, including targeting individuals for leadership roles and establishing comprehensive pathways for promotions, leading to increased employee engagement
• Formalized the OKR process across all divisions to ensure performance measurements aligned with company goals; led implementation workshops and presented plans at the annual summit
• Advised product team on refining Agile processes through workshops and training

Concord, CA, US

• Led a global team of designers and developers in strategizing, prototyping, testing, and launching product builds and enhancements that aligned with company vision and customer needs, achieving a 90% customer retention.
• Assisted in developing and building the brand, driving significant growth and increasing funds raised to $200M+
• Spearheaded compliance efforts and infrastructure upgrades, including the development and deployment of a platform to customize donor communication efforts, resulting in an email open rate of 68% and a click rate of 40%

Concord, CA, US

Regularly retained in support of digital marketing, branding and product development initiatives. This work aligned with a period of strong growth for the business resulting in my eventual recruitment to the team full time as the VP of Product Development.

London, GB

• I played a key role in the planning, creation and deployment of World Vision's seasonal campagins.
• Worked with content creators, designers, and digital marketers to plan and deploy GTM strategies for integrated campaigns, creating measurable approaches for donor outreach
• Led cross-functional teams in executing two record-breaking Giving Tuesday campaigns by fostering collaboration across digital, creative, and content teams

London, GB

Collaborated with UI/UX, content marketing, and digital implementation teams to ensure successful, integrated digital fundraising campaigns; oversaw social media, email marketing, content marketing, and e-commerce projects while cultivating effective relationships with clients and vendors

Portland, OR, US

• Led creative, strategic, and technical teams in developing and deploying integrated and targeted campaigns for clients, including IBM, Intel, AutoDesk, Computer Associates, TripWire, and DocuSign, managing $20M in.
• Identified operational gaps in content management and project scopes, resulting in significant cost savings for clients and the organization

San Francisco, California, US

Business development, digital production and brand development

Digital Innovation for business at the intersection of design, content & technology. My approach spanned multiple disciplines including Product Roadmap Planning, UX/Digital Product Design, Interactive Map Applications, Content Marketing, Technical Strategy/Architecture, Quality Assurance and Rapid Deployment.

I led talented teams in producing websites, social and mobile applications. Working on, Nike (Interactive Maps and Rich Applications), Samsung (Facebook Application), JIVE Software (Site Design), SOLV (Drupal), Skihood.com (Sitecore), OHSU (Content Migration), Concordia University (CMS), Core Logic, Verity Credit Union (Kentico), First Independent Bank.

Web Development, Web Marketing, Web Design

Advertising, Marketing & Web Design

Vancouver, WA, US

Creative ad design for local business advertising with the Columbian Newspaper

US

Senior designer supporting multiple groups and initiatives. Brought the organization online with their first web presence and provided guidance in digital content strategy.

Print systems management as well as coordination of every project from start to finish.

Certificate Of Project Management

Design Kit: The Course For Human-Centered Design, Human-Centered Design

Associate'S Degree, Liberal Arts And Sciences, General Studies And Humanities