Senior National Marketing Director, Life Time Athletic Events
Chanhassen, Mn, Us
At Life Time Athletic Events, I led the marketing team responsible for promotion and growth of 9 national event brands and 80 individual event brands, including the iconic Leadville Race Series and Life Time Triathlon Series. I developed brand, marketing and media strategies that engaged, motivated and drove participation, brand recognition and differentiation for Life Time's portfolio of events in a hyper-competitive landscape. I managed a team of marketers in both a corporate setting and in the field while redefining the overall marketing strategy to foster exponential growth. Directed development of in-club and experiential promotions, including: point-of-sale, TV, radio, and print. Selected and attended on-location opportunities including trade shows and national event expos to promote Life Time events. Identified, sourced and developed collateral and give-away items for promotion and brand development. Directed the creative team on development of media and event specific collateral.• I led the national creative, marketing, and social team across 5 national offices and exceeded YOY revenue growth by 126%• Responsible for driving athletic event registration and creative brand development by directing national and local marketing, managing all creative and social media efforts, and partnering with corporate sales and sponsorship• Managed marketing efforts to encourage registration and deliver a coordinated event brand experience while extending Life Time - The Healthy Way of Life brand• Worked to increase Facebook fans by 34,729, created 24,419,243 impressions, 294,957 engagements, and drove 57,526 clicks to registration