John Seng Email & Phone Number

Singapore

Handle digital marketing automation to increase brand awareness and lead generation.

Singapore

Handling the online and offline Marketing activities in the Preschool and after School care sector in Singapore.

Singapore

Manage the online marketing functions and operations of the South East Asia and Pacific region.

Singapore

Working as a Digital Marketing Manager in Christie Digital for the Asia Pacific region. Christie is a US MNC providing visual solutions to corporate and consumer sectors.My responsibilities involve execution of all the online marketing initiatives and activities for the APAC region. The responsibilities consist of updating the English and Chinese websites, roll out marketing campaigns, leads generation for the sales, managing the database contacts and digital assets management. Besides updating the website content using SharePoint, I have to implement SEM, SEO and other online strategies to drive traffics to the websites. I am involved in setting up and engaging with followers in our social media platforms like Facebook, LinkedIn, Twitter, Google+, Weibo and Weixin.In additional, I have to support Marketing event on exhibition and roadshow. Digital marketing campaign will be added on to the event to fully integrate the event and track performance. I am responsible of managing projects like Digital Asset Management for the Asia region and strategies the email blasting process. I am also tasked to prepare and deliver market research and statistics report to the management. My responsibilities:• Oversee the Asia Pacific Digital Marketing process and operation• Implement marketing strategies and event campaign to strengthen company branding• Organize events to build brand awareness • Formulate and execute campaigns to generate leads for Sales department• Working collaboratively with departmental heads on all marketing collateral and advertisements; ensuring materials comply with the Group’s vision and mission• Carry out market research and analysis base on companies profile for sales department• Implementing new ideas to position company’s product and solution

Singapore

The responsibilities were managing the entire Marketing functions in Singapore and include overseeing two staffs. The scope covered online and offline duties, solutions pricing, market analysis, PR, event and campaigns. My responsibilities:● Market research and analysis. ● Implement marketing strategies and event campaign to strengthen company branding● Formulate and execute campaigns to generate leads for Sales department. ● Working collaboratively with departmental heads on all marketing collateral and advertisements; ensuring materials comply with the Group’s vision and mission.● Handle customer request and liaising with Sales & Technical staff to roll out customer project.● Creation and maintenance of Website.● Track company website performance and implement web marketing strategies to improve on website traffic.● Implement website SEO and manage Online SEM.● Researching and reporting on external opportunities● Understanding current and potential customers● Managing the customer journey (customer relationship management)● Developing the marketing strategy and plan● Management of the marketing mix● Managing agencies● Managing budgets● Developing guidelines

Singapore

Duties: I focus on 80% Online & 20% Offline of the Marketing responsibilities in the APAC region. Covers the maintaining of InterCall 5 websites with implementing of SEM, SEO and other online brand awareness strategies to drive traffics to our website.I am handling the Marketing plan and process for our customers to achieve maximum adoption of our services throughout their company. In the preparation, I have to create EDM, Poster, User Guides and other marketing materials using software like Adobe Photoshop and illustrator.I am also task to deliver campaign to generate leads for sales, do market research and competitor analysis. As for the Offline activities, I organize Event for our key customers and Road Show for our customers. Responsibilities:• Implement marketing strategies and event campaign to strengthen company branding• Organize Customer Events to reward key account customers • Formulate and execute campaigns to generate leads for Sales department. • Carry out market research and analysis base on companies profile for sales department. • Working collaboratively with departmental heads on all marketing collateral and advertisements; ensuring materials comply with the Group’s vision and mission.• Handle customer request and liaising with Sales & Technical staff to roll out customer project.• Creation and maintenance of Website/Extranet/EDM for company and clients.• Track company website performance and implement web marketing strategies to improve on website traffic.• Implement website SEO and manage Online SEM.• Researching and reporting on external opportunities• Understanding current and potential customers• Managing the customer journey (customer relationship management)• Developing the marketing strategy and plan• Management of the marketing mix• Managing agencies• Measuring success• Managing budgets• Ensuring timely delivery• Writing copy• Approving images• Developing guidelines• Making customer focused decisions

Duties:I was doing project management and support of the company HRM products, Payroll and Leave application.I had to roll out the application to new customers and at the same time support the existing customers with using of the application. For every new customer, I was in charge of the whole implementation. It consists of doing facts findings, gathering of requirements and data to successfully setup the application accordingly to customer specification. After implementation, a series of training sessions were conducted to facilitate the users to use the software.Being experienced in the software, i was also acting as Pre sales to support the sales person during the sales presentation at customer premises. Responsibilities:• Pre & Post-sales support for HR Payroll application.• Sales presentation and demonstration.• Project implementation, planning, training and support clients for HR application.• Liaising with programmers and other departments to improve on the application.• Build strong relationship with existing clients and create new clients.

Changi

Duties:I was responsible for maintaining the IT system and process in SIA HR department. The process includes assisting to roll out paperless flight plan for SIA technical crews. I was tasked to rollout plan to educate and guide the technical crew to better use of the in house application to churn out flight plan before their flight. I was also handling a wide spectrum of information to compress it into interactive CDROM for technical crew.Over the period, I need to conduct survey and training to crew to understand their perception of the application and feedback to the management for reviewing. Responsibilities:• Project planning, consulting, training and support IT solutions to SIA pilots.• SAP application and security login support for all SIA pilots.• Handle administrative issues for SIA pilots.• Liaising with vendors and other departments to improve the application.• Handling Less Paper Cockpit project, a project between Airbus and SIA. • Create e-manuals application for pilots and publish in CDROM format. • Website maintenances - https://www.sqnet.com.sg• Applications use: W2K, Lotus Notes, SAP, Interwoven Teamsite, Microsoft Visio.

Singapore

Duties:The company was in the business of website and software application development. I need to prospect for sales and get customer for the company. Doing cold call and fix appointment to meet prospect and close deal. Responsibilities:• Achieve sales target in related to Internet and multimedia ranges of projects, website hosting and customized databases solution development.• Layout structure planning of the project in relation to client market direction and focus.• Project management planning to balance company workload against resources available. This is to achieve client-required date for delivery. • Deal with clients like Micro2000 Technology Pte Ltd, SINGTACT Recruitment Centre, Logicode Pte Ltd and last but not least Coring.com.sg.

Singapore

Duties:The company was in the manufacturing business making computer parts like sound cards, modem and other IT peripherals. I was an R&D engineer to test all the product interm of software driver to ensure it is compatible with the items. I need to modify driver and conduct series of testing to qualify the products before it can be schedule to roll out to the production.Responsibilities:• Testing of AZTECH’s multimedia ranges of products from Sound Card, Modem, Video Card, LAN Card and Speakers.• Update and upgrade the existing device software drivers for release to the end-user or for mass production. • Deal with customers like HP, Motorola, SmartLink and PCTel.

Singapore

Note: This is a National Service Vocation. Responsibilities: - Web Design, WebPages programming and presentation.- Provides update of MINDEF website regularly.- Maintenance of Web Server and computers. - Software & hardware support.- Website URL: http://www.mindef.gov.sg

Executive Program In Strategic Digital Marketing, Strategic Marketing

Executive Program in Strategic Digital Marketing

2Nd Class Honours Degree, Marketing Management, Good

Course Modules: Relationship Marketing, Buyer Behaviour and Integrated Marketing Communication, E-Tailing, Marketing Management, Direct.

Adv Diploma In Business, Advanced Diploma In Business Management

Modules: Marketing, Economic, Financial Management, Production Operation Management, Business Information System and HR management.

Diploma In Information Technology

Modules: Digital Techniques & Digital Circuits, Fundamentals of Programming, Information Systems, System Analysis and Design, Data.

Gce “O” Level

Psle