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An accomplished leader with more than 30 years’ of product development and marketing experience in the printing, packaging and converting industries. Greatest strength is entrepreneurial drive and leading change.Known as a sustainability leader for developing and launching products made using novel recycling processes and safer chemistries.Adept at navigating the institutional challenges of both small privately held companies and large global multinationals such as BASF.A disciplined practitioner of Six Sigma. Specialties: • Marketing• Management• Process Engineering, Root cause analysis• Education and training• Technology leadership• Paper and paperboard• Paper coatings• Packaging• Sustainability• Printing technology, general• Rotogravure and flexographic printing, specialty• Printing Inks and coatings.• Purchasing• Quality Control, Continuous Improvement • Flexible PVC compounding• Color
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Director R&DVersa Designed Surfaces Jul 2014 - Sep 2022New Albany, In, Us -
Innovation LeadVersa Designed Surfaces Jul 2014 - Dec 2018New Albany, In, Us
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Marketing Manager, Packaging N.A.Basf Jul 2007 - Jun 2014Ludwigshafen, DeLeading member in a newly formed self-directed cross-functional team dedicated to managing BASF’s North American packaging market growth activities. This team has decision making authority to strategically position all of BASF’s products and technology for the food and food service packaging segments, with particular attention given to cross business unit synergies. Typical activities include (1) Creating and promoting business plans. (2) Managing innovation platforms using global business and research resources. (3) Developing and managing key stakeholder relationships with brand owners and consumer goods companies. (4) Supporting BASF’s development activities with flexible film and paperboard convertor suppliers who produce packaging for the industry. -
Marketing Development ManagerBasf Aug 2007 - Mar 2010Ludwigshafen, DeDevelop and market functionally innovative barrier, primer and adhesive coating resins to make printing, paper and packaging products better. Direct BASF Resins Printing and Packaging sustainability initiative and market outreach efforts. Coordinate and foster cross-functional collaboration between BASF packaging chemicals business units. Serve on BASF’s NAFTA sustainability and packaging innovation corporate teams.
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Technical DirectorLaminating Services Sep 2004 - Aug 2007A multifaceted position developing and marketing technology to serve the commercial building industry by offering highly styled and technologically advanced flexible interior finishing systems that differentiate. Two Indiana and one Kentucky manufacturing facility was serviced under this direction.
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Technical DirectorLsi Wallcovering 2003 - 2006
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Senior Graphics Specialist, Division Process EngineerOmnova Solutions Jan 2000 - Feb 2003Beachwood, Oh, UsCross functional Research and Development position serving both Omnova's Decorative Products and Performance Chemicals Division. Position focus on wining new business by creating and implementing innovative products and process solutions. Conducting marketing assessments, communicate to market and identify customer needs. Manage Process Engineering teams at 3 manufactring plants to improve efficiencies and reduce cost using a strong Six Sigma methodology. -
Director, Printing Pilot PlantWestern Michigan University Mar 1984 - Dec 1999Kalamazoo, Mi, UsDevelop and promote marketing programs and materials to generate financial resources to maintain and grow the printing pilot plant operation at WMU. Technical and Operations Manager for the multi million dollar Printing Management and Research facility at WMU; supervise all operation and administration staff. Develop and oversee budgets, marketing, personnel and inter-college relationships. Secure research contracts from government and industry. Lecture and support graduate and undergraduate department programs.
John Serafano Skills
John Serafano Education Details
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Western Michigan UniversityPaper Science
Frequently Asked Questions about John Serafano
What is John Serafano's role at the current company?
John Serafano's current role is Retired.
What is John Serafano's email address?
John Serafano's email address is js****@****iwc.com
What is John Serafano's direct phone number?
John Serafano's direct phone number is +150245*****
What schools did John Serafano attend?
John Serafano attended Western Michigan University.
What skills is John Serafano known for?
John Serafano has skills like Packaging, Print, Sustainability, Technology Leadership, Process Engineering, Ink, Coatings, Purchasing, Compounding, Polymers, Laminating, Plastics.
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