John Sergi Email & Phone Number

Tewksbury, Massachusetts, United States

Responsible for the financial goals and growth/development of the sales and marketing departments. Implemented sales strategies on a vast array of product offerings to ensure on time delivery while • Led a 6-person sales team that increased 2021 overall gross sales by 42% vs. previous year.• Established and maintained the yearly sales and marketing operating budgets.• Established and monitored the sales goals for both fertilizer and Ice melt. Adjusted said goals monthly.• Created a new innovative retail 4-step fertilizer program. Including packaging, brochures, formulations, and price points.• Led a bi-weekly companywide cost/price team meeting to monitor and adjust raw material pricing to stay competitive with our competition and maximize margins.

Greater Philadelphia Area

Managed the external Regional Manager sales team and internal Retail Support team to deliver strategic retailer and product objectives, led the teams to attain consistent sales growth, cultivated personnel performance growth and ensured the department met project timelines.• Led a team of 6 Regional Managers and 3 Inside Sales Specialists with topline sales of $24M.• Assistant National Account Manager for Home Depot and Tractor Supply.• Developed and implemented a national merchandising budget of $2M/year and came in under budget for 2019 and 2020.• Forged a merchandising partnership with the SPAR Group to cover the initial display sets for Lowe’s.• Negotiated and closed agreements with large retail customers and monitored/analyzed performance metrics.• Collaborated with marketing and product development departments to maintain brand consistency.• Conducted and set the agenda for national sales meetings and weekly conference calls motivating sales team members to achieve sales targets.• Responsible for the following new account acquisitions: Joann Fabrics and Crafts (514 stores) $935K, Aubuchon Hardware (104 stores) $609K, Lidl (67 stores) $360K, Old Time Pottery (39 stores) $240K, Food City/K-VA-T Food Stores, Inc. (123 stores) $185K, Whole Foods (45 stores) $170K, Costello’s Ace (29 stores) $143K.• Direct management of the following accounts: Ocean States (130 stores) $5.5M, Joann Fabrics and Crafts (514 stores) $935K, Family Farm & Home (61 stores) $770K, Aubuchon Hardware (104 stores) $609K.

Charlotte, North Carolina Area

Developed and executed sales and merchandising strategies to strengthen relationships and increased the account base, sales, profitability, and long-term stability of the territory.• Led the nation in new account acquisition in 2015, 2016, and 2017. Averaged 30 new accounts annually over a 4-year period.• Earned “Burpee Achievement Award” for regional account growth (2017).• Oversaw a $1.5M region made up of 10 states.• Managed a merchandising staff of 50 to service regional and national accounts.• Increased topline sales by 28% over a 4-year period.• Formulated and optimized a merchandising budget of over $250K annually, while always coming in below budget.• Assisted the National Accounts Manager of Lowe’s with display design/placement, meeting with the buyer and asst. buyer, and merchandising director.

Syracuse, New York Area

Managed the Liquid Fence sales team and worked with buyers from Lowe’s, Home Depot, Walmart, Tractor Supply, and Kmart to increase product offerings and sales.• Increased yearly POS in Home Depot and Lowe's by an average of 20% over a three-year period.• Sold quarter pallet national host orders totaling over $500K annually.• Utilized business relationship with Lowe’s to activate additional products in each West Virginia Lowe’s where Liquid Fence was previously not sold. New sales increased by $50K annually.• Represented and sold Liquid Fence's entire line of products at national trade shows.• Organized and delivered product knowledge classes and resolved product issues across nation.

Syracuse, Ny

Managed a sales district that covered 215 Home Improvement Stores; 60 Lowes, 54 Home Depots, and 101 Walmarts, with an annual sales volume of $86.2M. Partnered with Lowes, Home Depot and Walmart District and Regional management to achieve maximum sales growth. Provided leadership and direction to a staff of 8 Sales Managers and 64 Merchandisers.• Prepared yearly operating budget and approved expenses for sales team.• Responsible for talent acquisition and sales development for all New York/MA Scotts employees.• Cultivated the "Sales Manager of the Year" for the nation 3 years in a row.• Awarded "Regional District Manager of the Year" (2007).• Finished as 1st place district in the nation for combined sales and POS (2006).• Served on the Scotts District Manager "Best Practices" Team and the Home Center retail Advisory Council.

Charlotte, North Carolina Area

Managed ordering and product placement for 7 Home Depot and Lowes stores with a total volume of $2.4M. Provided leadership and direction to a staff of 4 Merchandisers.• Facilitated and maintained a productive working relationship with the Lowes Regional Sales Coordinator which resulted in significant sales growth for the Mid-Atlantic region.• Earned the regional and national "Top Gun" Award for the Scotts Company for the top salesperson in the nation (2003).

Charlotte, North Carolina Area

Responsible for ordering and placement of product. Maintained inventory for 22 different accounts. Performed in-store demonstrations and maximized customer product knowledge. The Customer Account Manager positions were phased-out due to The Scotts Miracle-Gro Company not renewing their merchandising contract with Central Garden & Pet.• Implemented various sales strategies to increase profit.• Increased territory sales 22%.

Bachelor Of Science, Education

Graduated with Honors

High School Diploma, Education

Activities and Societies: Lettered in golf, basketball and soccer