John Sergi Email & Phone Number

Tewksbury, Massachusetts, United States

• Responsible for the financial goals and growth/development of the sales and marketing departments. Implemented sales strategies on a vast array of product offerings to ensure on time delivery while
• Led a 6-person sales team that increased 2021 overall gross sales by 42% vs. previous year.
• Established and maintained the yearly sales and marketing operating budgets.
• Established and monitored the sales goals for both fertilizer and Ice melt. Adjusted said goals monthly.
• Created a new innovative retail 4-step fertilizer program. Including packaging, brochures, formulations, and price points.
• Led a bi-weekly companywide cost/price team meeting to monitor and adjust raw material pricing to stay competitive with our competition and maximize margins.

Greater Philadelphia Area

• Managed the external Regional Manager sales team and internal Retail Support team to deliver strategic retailer and product objectives, led the teams to attain consistent sales growth, cultivated personnel performance.
• Led a team of 6 Regional Managers and 3 Inside Sales Specialists with topline sales of $24M.
• Assistant National Account Manager for Home Depot and Tractor Supply.
• Developed and implemented a national merchandising budget of $2M/year and came in under budget for 2019 and 2020.
• Forged a merchandising partnership with the SPAR Group to cover the initial display sets for Lowe’s.
• Negotiated and closed agreements with large retail customers and monitored/analyzed performance metrics.

Charlotte, North Carolina Area

• Developed and executed sales and merchandising strategies to strengthen relationships and increased the account base, sales, profitability, and long-term stability of the territory.
• Led the nation in new account acquisition in 2015, 2016, and 2017. Averaged 30 new accounts annually over a 4-year period.
• Earned “Burpee Achievement Award” for regional account growth (2017).
• Oversaw a $1.5M region made up of 10 states.
• Managed a merchandising staff of 50 to service regional and national accounts.
• Increased topline sales by 28% over a 4-year period.

Syracuse, New York Area

• Managed the Liquid Fence sales team and worked with buyers from Lowe’s, Home Depot, Walmart, Tractor Supply, and Kmart to increase product offerings and sales.
• Increased yearly POS in Home Depot and Lowe's by an average of 20% over a three-year period.
• Sold quarter pallet national host orders totaling over $500K annually.
• Utilized business relationship with Lowe’s to activate additional products in each West Virginia Lowe’s where Liquid Fence was previously not sold. New sales increased by $50K annually.
• Represented and sold Liquid Fence's entire line of products at national trade shows.
• Organized and delivered product knowledge classes and resolved product issues across nation.

Syracuse, NY

• Managed a sales district that covered 215 Home Improvement Stores; 60 Lowes, 54 Home Depots, and 101 Walmarts, with an annual sales volume of $86.2M. Partnered with Lowes, Home Depot and Walmart District and Regional.
• Prepared yearly operating budget and approved expenses for sales team.
• Responsible for talent acquisition and sales development for all New York/MA Scotts employees.
• Cultivated the "Sales Manager of the Year" for the nation 3 years in a row.
• Awarded "Regional District Manager of the Year" (2007).
• Finished as 1st place district in the nation for combined sales and POS (2006).

Charlotte, North Carolina Area

• Managed ordering and product placement for 7 Home Depot and Lowes stores with a total volume of $2.4M. Provided leadership and direction to a staff of 4 Merchandisers.
• Facilitated and maintained a productive working relationship with the Lowes Regional Sales Coordinator which resulted in significant sales growth for the Mid-Atlantic region.
• Earned the regional and national "Top Gun" Award for the Scotts Company for the top salesperson in the nation (2003).

Charlotte, North Carolina Area

• Responsible for ordering and placement of product. Maintained inventory for 22 different accounts. Performed in-store demonstrations and maximized customer product knowledge. The Customer Account Manager positions were.
• Implemented various sales strategies to increase profit.
• Increased territory sales 22%.

Bachelor Of Science, Education

Graduated with Honors

High School Diploma, Education

Activities and Societies: Lettered in golf, basketball and soccer