John S. Gordon Email & Phone Number

Greater Atlanta Area

Magnolia Media Reps, LLC is an Atlanta based media representation firm founded in 2017 focused on business development and revenue generation across the Southeast and Mid-Atlantic regions. Leveraging a highly successful track record within multiple vertical categories including Technology, Financial Services, CPG/Retail and B2B, Magnolia Media Reps has expertise in selling Digital Display, Out of Home, Native, Video, Voice, Mobile, Print and Experiential advertising programs. We are currently representing Captivate in various markets.

Alabama, Florida, Georgia, North Carolina, South Carolina

I am currently selling for Captivate in Georgia, North Carolina, Florida, South Carolina and Alabama handling local and national accounts as an independent media representative via Magnolia Media Reps, LLC.

Georgia

Greater Atlanta Area

Managing major tech and telco accounts, I utilized Yahoo’s full product suite to formulate focused, strategic advertising campaigns. In this capacity, I guided client’s adoption of a diversified product suite, including mobile, native, video, search, branded content, and platform sales. I also effectively led, mentored, and partnered with a 6+ person team (agency lead, search lead, account manager, creative strategist, marketing strategist, and optimization manager) to achieve full revenue goals.My specialty is in developing long term business relationships with senior decision makers and expanding client’s engagement with Yahoo to 10 lines of business. I also developed efficient and productive relationships with agencies, including MEC, iCrossing, and Hearts & Science. Each time Yahoo acquired new companies, I embraced the changes and positioned clients at the leading edge of change and innovation with the newest product offerings.Personal achievements include: consistently attaining 100% score of quarterly managed business objectives (MBOs), aggressively growing total account revenues $77M+ in 2015 across search and double digit increases in display, and maintaining “Exceeds” in personal quarterly average performance reviews. In many instances, I successfully won revenue, while competing against some of the largest technology and media companies, including Google, Facebook, AOL, and Microsoft.

Greater Atlanta Area

Using strong strategic planning and execution skills, I successfully managed the southeast P&L for Sports Illustrated, SI.com, Golf Magazine, and Golf.com’s print and digital media properties, significantly expanding reach in North Carolina. I also recruited, trained, managed, and motivated a team of 4 successful franchise-selling employees to achieve optimum personal sales and performance goals. My focus was on aggressively expanding the account base and franchise advertisers through an emphasis on idea selling and cross platform integration. I delivered 150% sales growth in 2009, during a period of 30% decline for Sports Illustrated and Golf franchise sales. In 2009, I achieved 68% market share in the southeast region, outperforming major competition in the area. Every year from 2008-2013, I consistently delivered sales targets and performance goals. Leveraging the SI brand and partnership, I successfully negotiated multiple experiential deals with Coca Cola and Kodak companies.

Greater Atlanta Area

As CNN Money.com Southeast Manager, I drove and managed the sales process for the Southeast region, identifying the top prospects, determining client needs, negotiating, and closing deals to increase digital sales. As a result of aggressive business development efforts, I expanded the Southeast territory by closing ten new accounts. These efforts generated nearly $5M of incremental revenue for the southeast territory in year one of CNNMONEY.com as the internet home of Fortune, Money, Business 2.0, and FSB.

Greater Atlanta Area

I managed the Florida, Georgia, and North Carolina territories for both Fortune and Fortune Small Business, while acting as the digital liaison across all southeast territories. In addition, I co-managed print and online sales for the region in 2005. Through generating innovative ideas to develop business, I aggressively drove market share to 38% for the combined territories. Every year from 2003-2005, the revenue base grew, even during a challenging period of territory manager attrition. In addition, I sold an economic development section to the State of North Carolina, delivering $500k of incremental revenue.

Greater Atlanta Area

In 2001, I was recruited to launch Baseline, the 4th start up publication of my Ziff Davis career, and eventually won Baseline Sales Person of the Year Award in 2002.I also managed sales for the Enterprise IT Group (Baseline, CIO Insight, and eWeek) for the Southeast, Midwest and Texas territories. I delivered 100% sales quota, selling major contracts to market leaders, including Dell, Hewlett-Packard, Nortel Networks, Sprint, CDW, and Sun during a period of significant market downturn.

Greater Atlanta Area

As Associate Publisher of Interactive Week, I managed 3 regional managers in 22 states in the Southeast, Midwest, and Texas. The combined territory delivered $12.5M in revenue in the 2000 fiscal year. I also recruited, hired, and trained 4 regional managers for open territories. In a one-year period, the territory grew in excess of 100%, leading to a promotion to East coast Associate Publisher. This position included 6 additional direct reports.

Greater Atlanta Area

I co-developed, sold, and marketed Smart Reseller brand extensions via multiple media platforms through the creation of the Smart Solutions trade show, including live web cast, micro site, and a custom publishing supplement. I also managed development of channel programs between editorial and marketing. In 1999, I closed 26 new clients and approximately $2M revenue. As a result, I was awarded the prestigious Chairman’s Club for sales and partnering efforts during a transition year for Ziff-Davis.

Greater Atlanta Area

I managed national sales efforts for the Specials Magazine Group and demographic edition sales of Computerworld, and expanded Computerworld sales efforts into emerging markets, including Electronic Commerce through Emmerce sub brand. In addition, I sold 2 new incremental Special Magazine Sponsorships worth $1.5M+ in revenue.

Greater Atlanta Area

As Regional Sales Manager, I managed outside sales for a 14 state territory, and focused on account management for major national accounts. Several major relationships I managed included Compaq, IBM, and Dell in 2 separate territories. Windows Sources Magazine achieved its best year in 1996, delivering a 150% advertising increase.

San Francisco Bay Area

With in-depth understanding of direct channel dynamics, I managed outside sales for the Silicon Valley and Pacific Northwest territories. I also directed the training of mail order sales people in the following areas: direct business models, competitive pricing and configuration analysis, installed base marketing, channel alliances, coop procurement, and creative services. Under my leadership, over a 100% increase was sold in advertising pages.

Greater New York City Area

I sold advertising space to private businesses and Fortune 500 companies in the chemical process industry, including 18 Fortune 500 companies