John Shanks Email & Phone Number

New York, Ny, Us

· Provided project management for >$1M in targeted digital marketing & content campaigns with PPC, search, social, traditional media, SMS, and SEO components.· Successes include reducing overdue backlog by 73% in 60 days through better resource management.· Managed the project management stack, incl Monday, Ziflow, Asana, Jira, Workamajig, among others.· Platforms included Salesforce, Hubspot, Marketo, Pardot, 6Sense, Clearbit, NGP, Google Analytics.· Projects included launching campaign websites for candidates for US Congress and state offices, e-commerce storefronts integrated with inventory management systems, and digital and traditional media advertising campaigns.· Coordinated clients with teams of writers, designers, and videographers to plan, create, and launch appropriate content.· Ensured on-target project timelines and phases and coordinated with media campaigns.· Created and maintained data repositories and created data models for more efficient user reach.· Analyzed, updated and reconciled various data sources to ensure all eligible users reached.· Built an internal tool for inventory tracking and listings for storefronts on multiple platforms.· Managed Shopify and Shipstation platforms and redesigned to improve conversion rates.· Helped small businesses plan their message, brand themselves, and reach media.· Provided business support, pricing and market targeting, and new infrastructure.

· Owned all delivery operations in a chaotic, deadline focused role· Increased revenue by 66%, individual donors by 13%, and targeted voter turnout by 39%· Worked closely with stakeholders to create project plans and execute to delivery· Served as primary contact for Executive Teams, Vendors, and Media· Created and managed budgets for high visibility and high equity projects· Gathered, analyzed, and processed donor and voter data· Created targeted lists of donors and voters based on age, demographic, and model fit· Managed multiple parallel projects with evolving requirements· Planned and managed iterative deliveries of multiple projects within an agile framework· Designed and executed microsites from inception to delivery

· Created one of the top campaigns in the state, increasing performance by 24%· Managed and updated data repositories and analyzed and reconciled data from various sources· Managed timelines, budgets, and diverse resources across the entire campaign· Identified gaps in strategy and implemented creative solutions to fix· Built a coordinated effort that helped make SD 8 the most active opposition-held district in the state

· Rapidly built the largest non-presidential or gubernatorial campaign in Collin County in decades· Helped make HD89 one of the fastest changing districts in state, outperforming statewide trend· Raised $35,000 in last 3 months, more than doubling campaign funds and donation rate· Managed multiple diverse resources· Built and managed timelines and budgets

· Co-founded fundraising and political campaign management business· Successfully raised over $100,000 for candidates in 2012· Worked directly on sales and contracts to ensure a full client pipeline· Provided key data analytics that ensured our clients an 80% win rate· Designed messaging that reached over a million voters, switching critical votes to clients· Managed projections, information system, internship program, and business administration

Boston, Ma, Us

· Personally led students, coworkers, and local volunteers in more than 10,000 hours of service· Created customized tutoring program for 92 students in new charter high school· Acted as a liaison between school administration and City Year staff

Boston, Ma, Us

· Engaged in 10 month national leadership program focused on civic service· Created multiple successful media campaigns; from releases to coordinating outreach· Tutored at risk students in math, with one class dropping their fail rate by 90%

· Recruited team to reach 30,000 students with news and humor through student paper· Designed business plan and advertising strategy to make the newspaper self-supporting in the first year· Oversaw organization and launched the monthly print product with 10,000 copies

Bachelor'S Degree, Economics, Political Science

Certification, Product Management