John Shanks Email and Phone Number

Project manager and content strategist with a background in creating campaigns from the ground up and helping clients execute their unique goals. My background in political campaign management helped fortify my project management, problem-solving, communications, and data analysis skills.AREAS OF EXPERTISEMulti-Channel Program Management• Integrated Campaigns — Create and manage the execution of marketing communications including website content, policy papers, press releases, social media, case studies, infographics, newsletters and other digital and traditional marketing efforts. • Email Marketing — Lead the creation and implementation of email marketing campaigns for B2B, B2C, and political fundraising.• SEO — Leveraged tools such as Google Analytics, SEMRush, Google Keyword Planner and more to optimize web presence.• Data Analysis — Analyze conversions, phone survey results, demographic data, open-rates, click-through rates, social and website analytics to optimize and track impact across digital, traditional, and in-person marketing campaigns. • Creative Lead — Lead the creative initiative for campaigns. Develop, implement, test and analyze campaigns to get the maximum conversations, interactions and engagement with client’s brand. Implemented comprehensive content calendar with objectives toward lead capturing, brand management, community engagement and creative strategy. • Brand Management — Collaborated with clients, strategic planners and creative leads to develop style guides and align branding and core messaging across multiple channels. Project Management• Client Relationship Management — Communicated project status, managed client feedback and content approval processes, and identified task ownership, scope creep and project delays. • Project Communications — Composed various styles of internal, external and cross-functional team project communications, announced success criteria through all stages of project processes and funneled communications to stakeholders. • Time Management — Maintained multiple project reports, project plans, planned, coordinated and maintained project deliverable list, and prioritized tasks of strategists, designers and developers. • Team Management — Lead a cross-functional team of strategists, designers, developers and engineers to best facilitate client needs within the framework of project scope. Recruited and managed contractor relationships.• Training — Mentored staff/contractors/freelancers, helped develop training process to onboard clients and staff.