John Sheldon Email & Phone Number

Nashville, Tn, Us

Medley, Fl, Us

New York, New York, Us

Consulting on review of portfolio company marketing strategies, measurement, opportunities, and capability assessment.

Nashville, Tn, Us

Responsible for global top line delivery through customer acquisition and retention. Leading marketing, creative, paid media, digital social, and experiential initiatives. Focusing on innovation around the customer experience as the brand expands around the globe. Additionally, responsible for full P&L responsibility for the Oral Care products business (whitening, water flossers, etc.) located in 14K retail locations.

Nashville, Tn, Us

Bronx, New York, Us

Purchase, Ny, Us

Create, develop and manage the portfolios of innovation concepts that lead to scaled businesses and products for Mastercard. Established and managing two portfolios:- Safety, Security, Identity and Authentication -- focusing on new ideas in Attack Prevention, Establishing Identity, Detection and Trust and Improving the Customer Experience with new Biometric solutions- Financial Inclusion -- Building solutions to address developmental needs while embedding financial access and inclusion in the areas of Humanitarian needs, Basic Health, Livelihood and Resilience and Social Infrastructure. Continuing management of the Mastercard Labs for Financial Inclusion in Nairobi, Kenya.

Purchase, Ny, Us

Global responsibility for developing and executing the programs and processes that gather the innovation ideas and needs from within the organization and with outside partners. Manage the process by which investment decisions for ideas are made - getting developed, piloted, and commercialization decisions. Provide the primary interface to the rest of the Mastercard organization to Labs: product groups, account/customer groups, marketing as well as sector and regional teams. Additionally, responsible for standing up and managing the Mastercard Labs for Financial Inclusion (MCLFI) based in Nairobi, Kenya. This lab was developed and launched with funding partnership from the Bill and Melinda Gates Foundation. Member of the Operating Committee for MCLFI as well. Other key responsibilities include: - Represent Mastercard and its innovation story at events and conferences as well as in the press. - Develop the global Innovation Briefing Center(s) strategy and development

Us

Lead the strategic offerings across the breadth of agency, marketing services and product solutions delivered by this 1000+ person organization on a global basis.

Define, create and grow the strategic capabilities of this 400-person multi-office agency (NYC, Philadephia, SF). Executive leadership in defining strategies and execute integrated marketing campaigns for the agency’s clients – retailers and brands with direct-to-consumer business models as part of their business.Creating and developing our engagement strategy practice which performs our Customer Engagement Journey (CEJ) work for True Action clients such as Kraft and eBay. This CEJ work has been recognized by Forrester in the Customer Engagement Agency Wave. Additionally responsible for strategic planning group and three usability labs. Work as member of the Executive team to grow the agency >25% each year in a challenging, highly competitive environment. This includes active involvement in agency positioning, executive recruiting for the executive leadership, leading dozens of new business pitches. Manage Intellectual Property (IP) development across the agency for sharing both internally and externally, including speaking regularly at industry events such as MediaTech and AdTech. Featured clients include: Kraft, GNC, Wells Fargo, eBay, Toys R Us, Levis

London, Gb

Responsible for the development of a new business unit to integrate CRM and digital thinking through execution across agency clients. Includes the building of a team – strategy, program management, creative and production to deliver. Example projects include:- Pitched and ran all digital, social media and CRM marketing strategy for Cadillac pre-2010 IPO for GM, including industry-recognized Cadillac/Cool Hunting launch-day iPad app to drive awareness and change brand perception for Coupe launch- Lead integrated campaign driving Johnnie Walker Blue Label e-commerce- Developed multi-channel integrated loyalty program for Dads with LEGO- Developed integrated social media voice for Axe brand - Develop promotional campaign with Westin, leading to development of the Amazon Web Store for the brand, turning promotional effort into a profit center while doing key brand building. Featured clients include: Cadillac, Westin, Axe, LEGO, Johnnie Walker

New York, Ny, Us

Boston, Ma, Us

Concord, Ma, Us

Sydney, Nsw, Au

Austin, Texas, Us

Gb