Healthline Media is the 40th largest media property and largest health media property according to Comscore. It includes Healthline.com, MedicalNewsToday.com, Greatist.com, PsychCentral.com and Bezzy.Lead a product management org responsible for all consumer and commercial products across Healthline’s portfolio. Focused on creating best-in-class experiences that help users navigate their health while driving user acquisition, engagement, retention and advertiser-based monetization. Installed a product development process rooted in qualitative user research paired with market research to inform rapid MVP iteration resulting in an efficient path to product-market fit. Delivered consumer experiences and media products that helped drive Healthline Media from the #5 health media property in Comscore to #1.

Military.com is the world’s largest consumer destination site for the military audience and is wholly owned by Monster Worldwide. • Led the 15 member product organization, including product management, web production, program management, SEO and quality assurance teams. Member of the senior management team setting overall business strategy.• Led development of product vision/strategy and roadmap execution across all Military.com product sets – Mobile Apps, Member Engagement, Job Search/Employment, Ad Monetization, Online Lead Generation, Site Experience as well as back-office applications – email platform, content management system and customer data platform. Key Team Wins• Introduced the Military.com Transition Platform across apps and web that creates personalized transition plans for service-members. Landed a multi-million dollar sponsorship from Citi and setup a long-term government contract (based on rave reviews from U.S. Congress), while extending customer life-span the depth of our customer data set. Average app rating of 4.4.• Developed a career personality assessment tool within our Military Skills Translation SAAS platform. The tool helps transitioning service members use a combination of their military job history with a 90 second visual career personality assessment to find jobs. The personality assessment feature led to multiple new Fortune 500 employer platform sales and drove a 20% increase in renewal rates of tier-1 clients.• Developed the Military.com News app – the most downloaded military news app across all app stores, with a 4.7 average rating.

Led multiple product categories, including community, online lead generation, member acquisition and member communications. • Led the ongoing development of core site functionality including site platform UX, member acquisition flows, and a proprietary email-marketing platform.• Drove product vision/execution and business operations of a proprietary consumer lead generation platform within the education, mortgage, recruiting and insurance verticals, with $36M in annual revenue. Key Wins• Evangelized and led a multi-year initiative to expand our ability to personalize customer relationships by creating/enhancing user engagement products driven by user-provided data (such as the Military BuddyFinder which re-connected veterans with those they’d served with) along with enhancing our marketing automating tools and monetization products to utilize the new data sets to improve engagement, resulting in at 18% increase in average customer lifespan. • Developed Military.com’s SpecOps Center, an interactive recruiting site for recruiting special operations hopefuls, resulting in a lucrative Navy Seal recruiting contract and winning a Webby Award. • Launched the first commercial social networking platform for the military audience.

Responsible for platform management and online marketing operations for Bikesmart.com, the former online division of Mikes Bikes, one of the largest bicycle retail chains in the United States.• Launched core new features including product recommendations based on aggregated purchase history and inventory estimates based on a just-in-time ordering model. Developed a custom bike build application in ColdFusion and MySQL. • Led the online marketing team responsible for email, SEM and affiliate marketing.