John Sierra Email & Phone Number

Raleigh, North Carolina, United States

San Francisco Bay Area

Business Wire is an internationally recognized, global newswire and press release distribution provider. Fortune 500 companies, small and medium size businesses, PR agencies, and more use Business Wire’s products to distribute their press releases and earning reports, track real–time unfiltered news, and more. With an ancient tech stack, much of my work has involved bringing Business Wire’s products to modern design and UX standards, as well as establishing Business Wire’s first unified Design System, establishing a more consistent user-experience across all of Business Wire’s product touchpoints. WHAT I'VE DONE /• Lead development of comprehensive design system, meeting key needs from Engineering, Branding, and Design, by: spearheading timeline and collaboration, organizing token naming, integrating Figma variables, unifying color system, UI library change, creating consistent component styles across product suite.• Direct and oversee team designers to execute high-level product redesigns and design system updates.• Design UX-focused low-fi wireframes, hi-fi prototypes, hand-off with engineering.• Balance beautiful and engaging design with user and functional needs.• Create and evangelize design process, accounting for Product and Engineering needs.• Lead cross-team collaboration: Product, Engineering, Marketing, MRT, and Design.• Mentor and teach design approaches (design thinking, wireframing, creative psychology).• Focus on accessibility contrast requirements throughout design.

Raleigh, North Carolina, United States

Raleigh-Durham-Chapel Hill Area

Co-coordinator of the Raleigh, NC chapter of Nashville Songwriters Association International (NSAI) since 2020. The Raleigh chapter of NSAI is comprised of professional and aspiring songwriters and recording artists.The Nashville Songwriters Association International (NSAI) is the world’s largest not-for-profit songwriters trade association. Established in 1967, the membership of more than 5,000 active and professional members spans the United States and seven other countries. NSAI is dedicated to protecting the rights of and serving aspiring and professional songwriters in all genres of music. NSAI operates 150+ chapters around the world.Mission Statement:The Nashville Songwriters Association International (NSAI) consists of a body of creative minds, including songwriters from all genres of music, professional and amateur, who are committed to protecting the rights and future of the profession of songwriting and to educate, elevate and celebrate the songwriter and to act as a unifying force within the music community and the community at large.

Nashville, Tennessee, United States

Pyxl is an award-winning digital design agency based in Nashville, TN, working with a myriad of tech-focused companies in many industries, with revenues ranging from ~$5M to $800M+. Here, I’ve learned to thrive in a fast-paced, “pressure-cooker” environment that demands focus, engagement, and cross-team collaboration. My team and I are responsible for all Design and Creative production, from mobile app and website design, to brand overhauls and logo design.WHAT I'VE DONE• Manage development of creative team with empathy, trust, and autonomy• Engage C-level and leadership stakeholders through Design Thinking • Heavy strategic planning and problem solving• Product Design, UX / UI Design, and more• Aiding as a consult for UX / UI business development and sales process • Develop UX / Wireframes / Content strategy• Collaborate with Product Designers to design web and mobile apps• Craft high-level narratives and script-writing for marketing videoSKILLS - CREATIVE / DESIGN • 14+ years experience in website, graphic, and UX / UI design, & various creative mediums• Campaign design: strong visual campaign experience: ideation, production, & execution• Collaborative approach with cross-functional creative teams. • Management & leadership of creative teams• Strong copywriting background (ad copy, conversion-focused site copy, poetry, songwriting)• Narrative approach: passionate about uniting what is seen (visual), felt (emotional), & read (content) • Accessibility conscious: design with an inclusive approach• Deep design thinking experience and implementation: created the process for our internal team• Video and photography: high-level ideas, production, script-writing, shooting, and editing• Audio: experience with composition, audio editing, recording• Strong knowledge of email, ads, websites, & copywriting

Raleigh, North Carolina, United States

Red Hat is a fast-paced, collaborative, innovative think-tank-of-a-tech company. I learned how to collaborate and lead by bringing others along. With my team, we've pushed the limits of internal communications through branded campaigns across design / video / photography; designed beautiful online and in-person experiences for employees; launched and branded global virtual talent shows, some of Red Hat's largest internal events (4400+ employees); branded and produced the visual internal experience for the Red Hat and IBM acquisition, and more.WHAT I'VE DONE:• Brand and co-lead launch of Red Hat's new intranet• Design, co-lead, and launch of global resource guide• Produce / design internal visual campaign for Red Hat + IBM • Structure, establish, and lead Design Thinking processes• Design, launch, & produce global, virtual talent show • Expand creative / visual storytelling, internally at Red Hat• Consult clients on user experience, design, and structure • Collaborate with cross-functional teams• Present concept decks and prototypes to stakeholders

Raleigh-Durham, North Carolina Area

At M is Good, I've helped business owners and organizational leaders cultivate their digital presence through creative storytelling, all to connect with people.M is Good demanded out-of-the box thinking, engaging creative, & data-influenced decision-making for over 30 diverse clientele. Over the last four years, I led my team to create UX-based design campaigns, positive ROI, dramatic increases in site engagement, and story-driven copy that moves customers to convert. WHAT I'VE DONE /• Oversee & design all creative & branding Initiatives• Create, implement, & measure digital marketing• Craft conversion-focused email, ad, website, & brand copy• Consult stakeholders / clients on strategy• Design UX / CRO, increasing engagement• See what didn’t exist and make it realitySKILLS & COMPETENCIES /Marketing / Strategy• Story-Based Copywriting• Customer-Journey Focused• Creative Approach, ROI Concerned• Paid Ads (Google, Social)• Organic SEO & Inbound MarketingLeadership / Mgmt• Challenge Status Quo• Vision-Lead• Fact-Driven & Decisive• Team-Growth Motivated• AccountabilityCreative / Design• Creative, “OTB” Thinker• 12+ Yrs Creative Designer• Brand Creation & Mgmt.• Creative Storyteller• UX / CRO ExpertCERTIFICATIONS / PERSONAL DEVELOPMENT / TECHNICAL SKILLS / INTERESTSCertifications• Hubspot Inbound Certification ('18-'19)• Google Certified Search Professional ('18-'19)Personal development• Self-Guided Ad & Copywriting Continued Study• Cloud & Townsend “Empower now” Intensive• Mentors & Personal Growth CoachTechnical Skills• Adobe Suite (AI, PSD, ID, XD)• UX: InVision, Adobe XD• CRM / Marketing Automation• CMS: Shopify, Wordpress• Adwords, Analytics, AdrollInterests • Songwriting• Music / Guitar / Voice• Writing / Poetry• Hiking / Mountains• Self-Defense / MMA

Raleigh, Nc

Attalus started as a local music group with five members.Over the next few years, I took ownership of the branding, marketing, email lists, social media growth, and campaign structuring for the band, to help grow the fan base and potentially become signed.On two separate occasions, the kickstarter / indiegogo campaigns I helped to setup, set vision for, create rewards, and then market through organic social, raising over $10k+.The group's Facebook following grew to over 6,000+ fans organically, enough to garner the interest of record label Facedown Records, who eventually signed Attalus.

Raleigh-Durham, North Carolina Area

Owning a web and graphic design company means I wore many hats. Sales, marketing, client success, and more. My role was chiefly to consult with and draw out client problems / needs with their online presence. Often, I customized Wordpress themes to accomplish what they needed. Sometimes, I'd make a design from scratch and then outsource the work to a development company.• Logo design• UX / UI design• Visual design• Site image design (banners and such) • Website design (Wordpress, custom)• Branding