Lead Digital Analyst
Current- Currently advancing the CX and web analytics, KPI and insights efforts within Tryg Private
Jan 2023 - Present
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John Skjolden Email & Phone Number
Lead Digital Analyst at Tryg Forsikring
at
Tryg
1 work email found
@tryg.dk
3 phones found area 891 and 453
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Lead Digital Analyst at Tryg Forsikring
Location
Solrød Strand, Region Zealand, Denmark
Company size
Who is John Skjolden? Overview
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Quick answer
John Skjolden is listed as Lead Digital Analyst at Tryg Forsikring at Tryg, a company with 3218 employees, based in Solrød Strand, Region Zealand, Denmark. AeroLeads shows a work email signal at tryg.dk, phone signal with area code 891, 453, and a matched LinkedIn profile for John Skjolden.
John Skjolden previously worked as Lead Digital Analyst at Tryg and Digital Analyst at Tryg. John Skjolden holds Master, English & History from Københavns Universitet.
Company email context
Email format at Tryg
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{first}.{last}@tryg.dk
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Profile bio
About John Skjolden
Enthusiastic, data driven experienced digital automation marketeer & web analyst with proven track record in online optimization. Worked with all aspects of KPI-implementation, automation and analytics within ecommerce, branding, online self service, lead generation, luxury goods and content serving. Specialist in activating digital marketing solutions & online analytics. Danish, 48 years old. Family with three children. Based in Copenhagen.KEY COMPETENCIES: WEBANALYTICS- Extensive experience in providing precise and actionable insights to key stakeholders- Expert in best-in-class tools, especially market leaders Adobe Analytics- Successfully led several webanalytics projects from KPI/strategy through implementation to optimizationKPI IMPLEMENTATION- Well versed in translating complex business goals to actionable KPI data sets- Years of experience with optimizing for soft KPIs (user experience, user satisfaction, customer advocacy)MARKETING AUTOMATION- Extensive knowledge of tag management (Tealium IQ): datalyer architecture and Tealium IQ configuration- Implemented multiple complex tag solutions for remarketing and automation purposeOPTIMIZATION- Proven track record of optimized conversion rates and improved customer satisfaction - Cultivator of open optimization culture within digital teams- Extensive knowledge of marketing attribution and optimization of digital ad spendMULTIVARIATE & A/B TESTING- Experience in managing several ongoing A/B-testing projects through careful and clear planning, execution and reporting.- Experience with generating team spirit and conversion lift through visualized live test resultsDIGITAL MARKETING ANALYTICS- Planned and executed several large ROI/ROAS-projects within digital marketing- Crafted and setup implementation of link tagging for a complete digital marketing channels map- Knows the importance of obtaining buy-in from all stakeholders in choice of attribution model
Listed skills include Omniture, Sem, Google Adwords, E Business, and 20 others.
Current workplace
John Skjolden's current company
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Tryg
7 roles
John Skjolden work experience
A career timeline built from the work history available for this profile.
Digital Analyst
- Demonstrated 500+ mio. DKK annual revenue and avoided cost in the company's online channel using and vastly improved company insight transparency on targets and ongoing must win battles within a wide range of very different KPIs.- Led a complete overhaul and reimplementation of Tryg's web data layer and analytics architecture within just three months of.
Jan 2019 - Dec 2022
Digital Analytics Manager
Rethinking and redefining CRM, digital marketing & web analytics within the PANDORA Group with emphasis on democratizing data, reporting and insights to more than 70 markets.- Track lead in Pandora Global CRM within customer digital analytics and product recommendations- Implementing a highly customized solution design of Adobe Analytics Premium and Target.
Dec 2014 - Jan 2019
Senior Web Analyst
RESPONSIBILITIES:- Responsible for online sales/customer service data collection, data validity, and management reporting.- Owner of conversion sales optimization of all product offers through telenor.dk. - Responsible for optimization of marketing channel effectiveness using a mix of attribution models.- Managing testing and targeting of key content for.
Jul 2010 - Nov 2014
Online Analytics Manager & Excecutive Group Web Analyst - De Gule Sider A/S / European Directories
De Gule Sider A/S
RESPONSIBILITIES:- End-to-end implementation of Adobe Analytics, Test & Target, Adobe Survey on leading DK directory site degulesider.dk- Development and presentation of ROI analysis for Key, Major, Portfolio, and New Sales clients. - Responsible for daily/weekly/monthly KPI-reporting and target setting for DGS’ online program. - Providing analytical input.
Dec 2008 - Jun 2010
Business Development Manager - De Gule Sider A/S
De Gule Sider A/S
RESPONSIBILITIES:- Implementation of partner program at De Gule Sider Online. - Configuration and optimization of DGS’ Google Adwords account. - Project management of widget web application development and search tools for third party implementation. - Configuration and implementation of KPI-reporting in SAS WebAnalytics. RESULTS:- Development and project.
Dec 2006 - Nov 2008
Online Research & Pr Consultant - Tns Gallup Interactive Denmark
RESPONSIBILITIES:- Responsible for public, published TNS Gallup Interactive online media research in Denmark and Norway.- Key Account Manager for select clients at TNS Gallup Internett, Norway. - Head of Analytics Training responsible for education of Gallup Interactive’s DK customer base. - Technical and PR writer at new product launches.- Weekly.
Apr 2001 - Nov 2006
Team & coworkers
Colleagues at Tryg
Other employees you can reach at tryg.com. View company contacts for 3218 employees →
SF
Søren Fredløv Hansen
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
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MI
Milena Iversen
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
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NØ
Nils Øyvind Hansen
Colleague at TrygBergen, Vestland, Norway, Norway
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TP
Thomas Priess
Colleague at TrygNæstved, Region Zealand, Denmark, Denmark
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HE
Harry Emilio E.
Colleague at TrygNorway, Norway
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CB
Carsten Bohmann
Colleague at TrygCopenhagen Metropolitan Area, Denmark
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GM
Gunnar Matre
Colleague at TrygNorway, Norway
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KD
Kenneth Diangson
Colleague at TrygAarhus, Central Denmark Region, Denmark, Denmark
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AB
Alexander Broholm
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
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IS
Ivan Skjødt Pedersen
Colleague at TrygCentral Denmark Region, Denmark, Denmark
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Søren Fredløv Hansen
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
View →
MI
Milena Iversen
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
View →
NØ
Nils Øyvind Hansen
Colleague at TrygBergen, Vestland, Norway, Norway
View →
TP
Thomas Priess
Colleague at TrygNæstved, Region Zealand, Denmark, Denmark
View →
HE
Harry Emilio E.
Colleague at TrygNorway, Norway
View →
CB
Carsten Bohmann
Colleague at TrygCopenhagen Metropolitan Area, Denmark
View →
GM
Gunnar Matre
Colleague at TrygNorway, Norway
View →
KD
Kenneth Diangson
Colleague at TrygAarhus, Central Denmark Region, Denmark, Denmark
View →
AB
Alexander Broholm
Colleague at TrygCopenhagen, Capital Region Of Denmark, Denmark, Denmark
View →
IS
Ivan Skjødt Pedersen
Colleague at TrygCentral Denmark Region, Denmark, Denmark
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1 education record
John Skjolden education
FAQ
Frequently asked questions about John Skjolden
Quick answers generated from the profile data available on this page.
What company does John Skjolden work for?
John Skjolden works for Tryg.
What is John Skjolden's role at Tryg?
John Skjolden is listed as Lead Digital Analyst at Tryg Forsikring at Tryg.
What is John Skjolden's email address?
AeroLeads has found 1 work email signal at @tryg.dk for John Skjolden at Tryg.
What is John Skjolden's phone number?
AeroLeads has found 3 phone signal(s) with area code 891, 453 for John Skjolden at Tryg.
Where is John Skjolden based?
John Skjolden is based in Solrød Strand, Region Zealand, Denmark while working with Tryg.
What companies has John Skjolden worked for?
John Skjolden has worked for Tryg, Pandora, Telenor Ebusiness, De Gule Sider A/S, and Tns Gallup.
Who are John Skjolden's colleagues at Tryg?
John Skjolden's colleagues at Tryg include Søren Fredløv Hansen, Milena Iversen, Nils Øyvind Hansen, Thomas Priess, and Harry Emilio E..
How can I contact John Skjolden?
You can use AeroLeads to view verified contact signals for John Skjolden at Tryg, including work email, phone, and LinkedIn data when available.
What schools did John Skjolden attend?
John Skjolden holds Master, English & History from Københavns Universitet.
What skills is John Skjolden known for?
John Skjolden is listed with skills including Omniture, Sem, Google Adwords, E Business, Web Analytics, Analysis, Multivariate Testing, and Data Mining.
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