• Worked on the StFX University Website Redevelopment Project and completed audits of all content across StFX.ca and MyStFX.ca.• Identified and completed key content updates required to support the 2023-2024 recruitment cycle, emphasizing the correction of errors and other inaccurate information.• Engaged with departmental stakeholders to identify redundant, trivial, and outdated information, as well as made recommendations on how and where to focus prioritization efforts for the creation of new web content.• Developed new, engaging web content for various institutional webpages while following best practices for creating web content.

• Worked collaboratively with the Zone Medical Executive Director, physician department heads, and hospital site leads to support the recruitment of physicians to areas of need across Nova Scotia Health. • Provided support to physician applicants through the full recruitment process, including navigation of the complex licensure and immigration processes. • Developed a collaborative and strategic approach to recruitment and retention, resource planning, and the privileging and credentialing functions. • Worked with the Medical Affairs team and local physician leadership to establish and maintain positive professional relationships with physicians, community, and government partners.

• Built strong relationships based on trust and worked directly with students (direct from high school, transfer, and mature) to support and ensure a positive service experience (focused on the Cape Breton, Southwestern Ontario, and United States markets).• Served as an expert connector ensuring that students, parents, guidance counsellors, and others were well informed on all that StFX offered as a learning community.• Supported the planning, execution, and evaluation of recruitment related events for students, parents, guidance counsellors, and other influencers.• Conducted market research, delivered project reports, and managed return on investment (ROI) and risk analysis relating to recruitment and first year retention efforts.

• Provided support and guidance to the University’s recruitment team (team of six).• Worked collaboratively with the recruitment team and the Registrar and Director of Enrolment Planning to manage the recruitment event calendar and oversaw the coordination and delivery of these events.• Worked collaboratively with the Marketing and Communications Department to support communication efforts to prospective students.• Oversaw lead management in Salesforce (customer relationship management).