Marketing consultant helping B2B software firms with online go-to-market strategy, demand generation, marketing automation / MarTech stack development, and development of lead engagement (lead generation / nurturing / management) systems.Co-founder at HootRecruit, a SaaS recruitment CRM for independent recruiters and small recruitment and executive search firms.My professional interests are in Marketing Technology (MarTech), HR Technology (HR Tech), and the application and evolution of these technologies to drive business growth for B2B companies. I'm passionate about developing ideas to capture new market opportunities.In my career as a senior technology and marketing leader I've gained extensive experience in the design, development, execution, and measurement of marketing programs for technology companies. My leadership style reflects the importance of clarity of purpose, sense of mission, focus, commitment, and acting with intention.Specialties: Technology, Marketing Strategy, Demand Generation, Online Marketing Campaigns, Lead Generation Campaigns, Search Engine Marketing, SEM, Search Engine Optimization, SEO, Social Media Marketing, Paid Search / Pay-per-Click / PPC Marketing, Google AdWords, Google Analytics, Marketing Automation, Online Product Launches, Salesforce.com, Pardot, Eloqua, Lean, Kanban, Agile Marketing.