Built and led a team of 6 internal employees and 6+ consultants/agencies, spanning across paid acquisition, e-commerce, engineering, influencer, retention, creative design, product marketing, and Amazon.Growth:- Led growth strategy across all marketing channels; managed all prioritization, budget allocation, measurement, forecasting, testing, and optimization- Oversaw new category launch & quarterly new product expansions across both new customer acquisition and returning customer communications Digital Product:- Owned the product roadmap and sprint planning of the ecommerce site; managing an engineer, ecomm manager, and ux/ui designer- Led a site redesign from ideation to implementation, including site research, stakeholder management, roadmap, and UAT to significantly reduce site’s tech debt and allow for quicker feature deployment

- Led multiple growth strategies and channels (Paid Social, Paid Search, Retention, Email/SMS, Partnerships, Landing Pages, Digital Product, etc.) while always maintaining profitability and hitting efficiency targets- Managed all executive/board level and day to day reporting, including data visualization, SQL queries, data model management and integrations- Launched an SMS Program, Referral Program, new BI Tool (Daasity/Looker), Incremental Measurement Tool, and multiple Paid Social platforms and partners- A member of the digital product team. Worked directly with engineering, design, and growth on weekly sprint planning, new site features, landing pages, and going headless.

- Oversaw a Multi Million dollar digital marketing budget across all marketing channels (Facebook, Apple Search, Reddit, Partnerships, etc.)- Created and monitored channel activity reports, funnels, CPA analysis, etc. through SQL queries and Google Sheet automations

- Set-up mailings and segments through a variety of ESPs (Email Service Providers) including Blueshift, Iterable, and Mailchimp- Implemented new ESP, Blueshift, by warming IPs, managing deliverability, and recreating segments and mailings

- Operated as the main point of contact for 300 small business clients- Managed all client subscriptions and finances, including the pre-sale, upsell, and renewal of accounts

• Oversee all marketing efforts and a team of four including the social media director, communications director, alumni engagement director and service and philanthropy director• Organize PR events to promote fraternity awareness and build membership• Collaborate with multiple companies to create and distribute marketing and PR materials• Board member of Executive Committee and Risk Management team; monitor fraternity and member activities• Worked closely with fraternity advisors to manage the chapter members’ well-being

• Assisted with planning a fragrance shoot from beginning to end, including collaborating with L'Oréal on creative direction, coordinating with props team, researching venues and managing production details • Performed a total of eight competitive research projects for the global brand marketing teams• Collaborated with co-interns to research, develop and present a new business venture to executives• Provided administrative support and assistance to brand management and marketing teams

• Designed and updated company’s marketing materials in Photoshop• Managed the creative development of company T-shirts and logos• Developed problem-solving and HR skills by managing client relations
• Oversaw website updates, social media and local marketing efforts