-As a seasoned Business Director with over 7 years of experience in the mobile Internet industry, I have rich self-awareness and understanding of global markets/social Apps/Digital Ads; Rich brand marketing and global media buying resources;-Have started business at university, have experience about team management and marketing; Maintain good relationship with 4A companies, global media, domestic first-line application manufacturers and partners, and have rich global third-party/local payment resources;-With the audio social products released in global experience, have experience in market promotion and brand marketing in Southeast Asia and the MENA;-Have been stationed in Egypt/UAE, in charge of the company's business&negotiation, handling and docking marketing channel resources and related external affairs.
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Cmo,Co-FounderCina Dollar Foundation Ltd.Singapore
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Global Business DirectorOhla Group Jan 2023 - PresentCairo, Egypt-Responsible for the expansion of payment channels and marketing channels in Egypt, the UAE and MENA regions, and establish friendly cooperative relations with cooperative manufacturers in the Middle East;-Docking with the local Egyptian team, assisting and coordinating the operation team's implementation and implementation of basic matters in Egypt and the UAE;-Connect with local lawyers and participate in matters related to Egyptian company establishment, team building, and business development -
Global PublishingOhla Group Apr 2021 - Mar 2023Singapore-Organized the whole event from scratch to start project, since the product was launched in July 2021, With marketing、media buying 、KOL marketing、private domain traffic and natural new additions,We make over one million downloads and registeration in Google Play and App Store.I leading the optimization team to achieve product the registration rate is 90%, the retention rate is 25%, and the ROI is 20% on the 7th, providing rich audio product Z generation user portraits and practical experience for the company to go overseas for the first time;-Purposely connect and screen 30-50 cooperative suppliers, including advertising agency, technical service, third-party payment, localization, music copyright and local channels, lead the early policy negotiation, contract signing and later business maintenance and optimization, and provide products Provide strong support for launch and promotion; coordinate product/optimization/art/operation teams and local team needs, integrate internal and external resources, and provide strong assistance for further product tuning and data optimization;-Respectively manage 5~10 people in Indonesia/Egypt on local specific execution matters; assist local employees to complete personal OKR and product testing and tuning, assist their guild expansion, anchor recruitment and training, and VIP user maintenance; -
Business DirectorAdfly Feb 2020 - Apr 2021Hong Kong-Focus on social media globalization overseas marketing platform (Facebook, Google, Tiktok...). Flow precision marketing services, effect-oriented advertising marketing services; Help domestic game manufacturers, e-commerce, APP clients to provide overseas one-stop traffic precision marketing services.-In charge of spearheaded and executed projects such as SHAREit Group、OURPALM and BLUECITY, successfully connected SHAREit Group-Shareit user promotion Campaign in Facebook and Google in India and Indonesia, and pulled 10w+uv every day; Completion monthly consumption of $300,000 performance;-Responsible for the marketing of the company's self-developed-AI intelligent creative system project, improve the company's industry influence on artificial intelligence; -
Senior Business ManagerOppo Mar 2019 - Feb 2020Shanghai-In OPPO VIVO marketing platform, integrated marketing OV mobile phone Digital resources and took charge of investment promotion plan, served and maintained FMCG international brand customers (including but not limited to AB INBEV,GENERAL MILLS,NEW BALANCE, FRIESLANDCAMPINA FRISO....) ;-Transfer the concept and advantages of mobile media platform to customers, grasp customers' brand advertising needs through good communication with brand customers, and provide corresponding new media digital integrated marketing solutions based on demands and combined with the advantages of mobile media;-Responsible for the development of the company's online and offline advertising business, the development and marketing of the advertising business of multiple TV programs, advertising negotiation, sales and contract execution with clients and agents;-Responsible for leading and executing the Budweiser InBev project, coordinating the marketing campaign of Harbin Beer's year-end public welfare campaign advertisement "Don't Impulse Drunk Driving" on OPPO and VIVO mobile hard advertising resources, and achieving a brand exposure of over 2000w; Achieved a performance of ¥300,0000 in Q4; -
Marketing Manager百度(Baidu) May 2017 - Mar 2019Shanghai City, China-Responsible for the first three mobile end promotion of 100% local advertising, 100% polyscreen advertising, local alliances, information flow News advertising one-stop integrated marketing;-According to customers'needs and competitors' situation, summarize the characteristics of the market and industry, and formulate personalized marketing promotion programs for customers;-Find and develop potential big customers through various media and channels, adopt effective public relations methods to promote their choice of Company-related products, complete customer access, signing, payment and customer relationship maintenance;
Johnson Raw Education Details
Frequently Asked Questions about Johnson Raw
What company does Johnson Raw work for?
Johnson Raw works for Cina Dollar Foundation Ltd.
What is Johnson Raw's role at the current company?
Johnson Raw's current role is CMO,Co-founder.
What schools did Johnson Raw attend?
Johnson Raw attended 上海建桥学院 Shanghai Jian Qiao University.
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