- Oversee day-to-day CRM activities including, prospecting, and retention for corporate members.- Support organization-wide operations by coordinating projects across multiple departments to meet deadlines effectively and developing SOPs.- Motivate members to support the AEA's programs and events personally, professionally, and financially. - Create and distribute strategic and engaging member communications and marketing materials that effectively communicate the value of membership and the Association’s objectives including weekly members’ notices and member brochures.- Create, maintain, and report key performance indicators and implement data-driven marketing strategies, resulting in targeted campaigns and heightened audience engagement, increasing open rates by 30%. - Serve as the staff liaison to the Executive Committee, Board of Directors, and Membership Value Task Force.

- Represented the FVMA at industry conferences, local meetings, and veterinary schools, and fostered key relationships with stakeholders and industry professionals. - Coordinated new member benefits, identified profit-sharing opportunities, and collaborated with Marketing to effectively communicate and deliver value to members. - Revamped data collection methods, introduced data integrity measures, and leveraged historical data for marketing, retention, and growth strategies. - Analyzed monthly and yearly membership trends and prepared membership retention dashboard reports for senior-level management and internal/external stakeholders to support strategic decision-making. - Collaborated with Finance to implement cost-saving measures, reducing Membership’s operating expenses by 25%, and reallocating funds to student engagement and enhanced member benefits. - Improved the functionality of the online contact form, leading to an 80% reduction in customer support calls. - Established standard operating procedures and developed training materials for organization-wide use.