- Developed a ReactJS-based material ordering system with API integration, enhancing visibility in Accounting and Production Departments.- Tailored HubSpot CRM for the roofing industry with specialized workflows, automating lead categorization and streamlining marketing reports.- Integrated Facebook and Google Ads into HubSpot, enabling detailed lead source segmentation and performance analysis.- Boosted website lead conversions by 20% through effective split testing of CTAs, headlines, and copy.

- Executed direct marketing strategies using Google Ads, resulting in an average of 50 high-intent leads per month for each of the 30 new car dealerships.- Utilized Google Data Studio to reduce the cost per lead by 25% for dealership advertising campaigns, surpassing industry benchmark of 20%.- Analyzed key metrics in Google Analytics, leading to a 30% increase in user engagement and a 20% increase in time spent on the site, outperforming industry averages of 15%.- Optimized website architecture, achieving a 40% increase in user engagement and a 25% increase in time spent on the site, exceeding industry standards of 15%.

- Conducted A/B testing to analyze the performance of ads. Utilized Google Analytics to identify the most effective ad campaigns. Achieved a 15% increase in click-through rates and a 20% reduction in ad spend. - Employed Google Tag Manager for precise conversion tracking. Increased conversion rates by 25%, resulting in a higher return on investment (ROI).- Utilized Google Display Ads to attract B2C customers. This generated a 30% increase in website traffic and a 12% boost in sales. - Employed Wordpress Landing Pages to enhance user experience and ensure accurate inventory representation. Achieved a 15% decrease in bounce rates and a 20% increase in user engagement.

- Updated E-commerce portion of the website from a static HTML website to a customizable Wordpress website.- Integrated products and optimized checkout process using Woocommerce,- Partnered with the branding team to convert Photoshop mock up files into a newly designed E-commerce portion of the website.- Updated website branding with custom CSS and HTML as needed.

- Managed client dealership website banner adverts, updated every month.- Teamed up with graphic designers to develop web experiences that effectively convert leads.- Analyzed marketing requirements and worked with team members to develop custom solutions.- Produced effective sales funnels to capture customer data for use in marketing analytics targeting.