Alison Johnson Email & Phone Number

Providing brands with 360˚ marketing leadership support to help define and implement winning digital strategies to maximize and sustain growth. Specialize in finding untapped and/or overlooked opportunities within clients’ current marketing strategies to help pull more return from what they’re already doing to maximize profitability. Leading digital innovation for a wide variety of brands across many verticals, including travel/tourism, luxury cars, technology, consumer packaged goods, and medical devices, pulling from proven methodologies to develop the best possible solutions for client’s specific goals.

Paris, Fr

Lead all marketing programs, including brand identity, value proposition, marketing strategy and forecasting for a high-growth new product launch in the e-commerce space. Developed the campaign concept and managed the full-surround execution, as well as developed and executed the media plan across all touch points.

Marlborough, Ma, Us

Drive the strategic vision for all digital marketing campaigns across the WATCHMAN franchise, and manage the team leading the end-to-end digital strategies for both patient-facing and physician-targeted campaigns. Manage the media strategy and media agency relationship for all campaigns across the franchise, including TV, digital, print, and social. Spearheaded a corporate-wide initiative that changed how the organization goes to market in the digital space, and continue to innovate for the organization to retain digital leadership in the medical device vertical.2019 Marketing Excellence Award Winner2018 Meaningful Innovation Award Winner

Minneapolis, Minnesota, Us

Drove the media strategy and managed the execution of all paid media across the Yoplaitproduct portfolio, including website, TV, digital and social. Directed the media agency relationships and was the main point of contact for all digital connections planning as it related to the Yoplait franchise.

Minneapolis, Minnesota, Us

Lead end-to-end strategic development and execution of integrated communications plans. Set strategic direction for digital initiatives for the Betty Crocker brand portfolio, including website, search engine marketing, video, display, social, and mobile. Managed media and creative development with agency partners. Enabled two-way conversations with consumers by developing and executing a social strategy and ongoing content plan, integrating them into the brand's social and connections plan. Provided activation expertise to brand team to develop strategies that added value and drove business growth for the Betty Crocker brand portfolio.2013 Betty Crocker Brand Builder Award Winner

Minneapolis, Minnesota, Us

Collaborated with internal departments and retailer teams to develop retailer targeted digital strategies and campaigns that deliver growth in both sales and volume. Championed the management of agency relationships for the execution of shopper targeted digital marketing campaigns across both brand and customer teams. Drove e-commerce experimentations targeted to Amazon and Shoprite. Created POVs and best practices to accelerate e-commerce performance on focus brands.2013 Integrated Shopper Marketing Premier Award Winner2012 Annual Brand Builder Award Winner

Toronto, Ontario, Ca

Aligned the organization for growth through effective leadership in all aspects of media planning, from research and strategic development to execution and reporting for the agency's largest media accounts. Paved the way for company success by exceeding aggressive acquisition goals incorporating new channels not yet activated at the agency at the time.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Master Of Arts (M.A.), Strategic Communication

Bachelor Of Arts (B.A.), Mass Communications - Advertising