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Strategic visionary with 20 years of experience driving data-driven performance through innovative digital solutions. Dynamic leader who relentlessly optimizes for growth through innovation, process improvement, and inspiring teams to continue raising the bar of excellence. Skilled in Digital Marketing, Marketing Strategy, Media, Integrated Marketing, and Advertising. Strong marketing professional with a Master of Arts (M.A.) focused in Strategic Communication from University of Minnesota-Twin Cities.
Invictori Marketing
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President, FounderInvictori Marketing Apr 2023 - PresentProviding brands with 360˚ marketing leadership support to help define and implement winning digital strategies to maximize and sustain growth. Specialize in finding untapped and/or overlooked opportunities within clients’ current marketing strategies to help pull more return from what they’re already doing to maximize profitability. Leading digital innovation for a wide variety of brands across many verticals, including travel/tourism, luxury cars, technology, consumer packaged goods, and medical devices, pulling from proven methodologies to develop the best possible solutions for client’s specific goals.
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Brand Strategy Marketing DirectorDanone Nov 2021 - Apr 2023Paris, FrLead all marketing programs, including brand identity, value proposition, marketing strategy and forecasting for a high-growth new product launch in the e-commerce space. Developed the campaign concept and managed the full-surround execution, as well as developed and executed the media plan across all touch points. -
Group Marketing Manager, Digital MarketingBoston Scientific Sep 2016 - Nov 2021Marlborough, Ma, UsDrive the strategic vision for all digital marketing campaigns across the WATCHMAN franchise, and manage the team leading the end-to-end digital strategies for both patient-facing and physician-targeted campaigns. Manage the media strategy and media agency relationship for all campaigns across the franchise, including TV, digital, print, and social. Spearheaded a corporate-wide initiative that changed how the organization goes to market in the digital space, and continue to innovate for the organization to retain digital leadership in the medical device vertical.2019 Marketing Excellence Award Winner2018 Meaningful Innovation Award Winner -
Digital Marketing Communications Assistant Manager, YoplaitGeneral Mills Jul 2015 - Sep 2016Minneapolis, Minnesota, UsDrove the media strategy and managed the execution of all paid media across the Yoplaitproduct portfolio, including website, TV, digital and social. Directed the media agency relationships and was the main point of contact for all digital connections planning as it related to the Yoplait franchise. -
Digital / Marketing Communications, Betty CrockerGeneral Mills Dec 2013 - Jul 2015Minneapolis, Minnesota, UsLead end-to-end strategic development and execution of integrated communications plans. Set strategic direction for digital initiatives for the Betty Crocker brand portfolio, including website, search engine marketing, video, display, social, and mobile. Managed media and creative development with agency partners. Enabled two-way conversations with consumers by developing and executing a social strategy and ongoing content plan, integrating them into the brand's social and connections plan. Provided activation expertise to brand team to develop strategies that added value and drove business growth for the Betty Crocker brand portfolio.2013 Betty Crocker Brand Builder Award Winner
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Sr. Interactive Marketing Planner, Shopper MarketingGeneral Mills Feb 2012 - Dec 2013Minneapolis, Minnesota, UsCollaborated with internal departments and retailer teams to develop retailer targeted digital strategies and campaigns that deliver growth in both sales and volume. Championed the management of agency relationships for the execution of shopper targeted digital marketing campaigns across both brand and customer teams. Drove e-commerce experimentations targeted to Amazon and Shoprite. Created POVs and best practices to accelerate e-commerce performance on focus brands.2013 Integrated Shopper Marketing Premier Award Winner2012 Annual Brand Builder Award Winner
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Media SupervisorAimia Inc Mar 2009 - Feb 2012Toronto, Ontario, CaAligned the organization for growth through effective leadership in all aspects of media planning, from research and strategic development to execution and reporting for the agency's largest media accounts. Paved the way for company success by exceeding aggressive acquisition goals incorporating new channels not yet activated at the agency at the time. -
Project ManagerRiley Hayes Advertising Feb 2008 - Nov 2008Minneapolis, Mn, Us -
Digital Media BuyerCarmichael Lynch Oct 2006 - Oct 2007Minneapolis, Mn, Us -
Broadcast AnalystCampbell Mithun Jan 2006 - Oct 2006
Alison Johnson Skills
Alison Johnson Education Details
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University Of MinnesotaStrategic Communication -
University Of Wisconsin-Eau ClaireMass Communications - Advertising
Frequently Asked Questions about Alison Johnson
What company does Alison Johnson work for?
Alison Johnson works for Invictori Marketing
What is Alison Johnson's role at the current company?
Alison Johnson's current role is Digital Marketing Leader | Motivational Change Agent | Strategic Visionary.
What is Alison Johnson's email address?
Alison Johnson's email address is al****@****sci.com
What is Alison Johnson's direct phone number?
Alison Johnson's direct phone number is +150868*****
What schools did Alison Johnson attend?
Alison Johnson attended University Of Minnesota, University Of Wisconsin-Eau Claire.
What skills is Alison Johnson known for?
Alison Johnson has skills like Digital Marketing, Digital Strategy, Interactive Marketing, Media Planning, Advertising, Integrated Marketing, Mobile Marketing, Strategic Communications, New Media, Sem, Marketing, Media Buying.
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