Brittani Johnson Email & Phone Number

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

*Formerly Generali Global Assistance, Global Identity & Cyber Protection

Washington D.C. Metro Area

• Successfully drive 20,000+ attendees to annual tradeshow, ISA International Sign Expo®, through paid and trade media, retargeting campaigns, digital and social media marketing, etc.
• Strategize and execute all event marketing campaigns and deliverables for organization events, including ISA International Sign Expo®, Planning for Sign Code Success™, ISA Converge, and the National Association of Sign.
• Launch 2019 marketing campaign for tradeshow, resulting in a 30% increase in YOY trends in registered attendees within four months of opening registration.
• Successfully launch and maintain new SignExpo.org website, utilizing 2019 core creative, driving more web visitors to the site.
• Leveraged Adobe suite to design creative assets such as web banner ads, print ads, tradeshow booths, signage, and various other marketing materials as part of attendee acquisition efforts.
• Provide excellent support for five departments by leading product or event marketing strategy, designing email templates, creating copy, assisting with graphic design requests, and maintaining event pages on signs.org.

Washington D.C.

• Created and executed marketing strategy for Center for Audit Quality (CAQ) as well as its broader initiatives; including the Anti-Fraud Collaboration, Discover Audit, and Women in Capital Markets.
• Oversaw development of multi-platform advertisement campaigns and development of cohesive branding efforts to achieve brand recognition in marketplace.
• Successfully managed transition from Salesforce.com CRM database to netFORUM Pro database, as well as led implementation of new marketing intelligence, including managing data cleansing efforts, strategy, and testing.
• Effectively managed emarketing database of over 30,000 records, including member-firm contacts, and various leads acquired from events, list acquisitions, website visits, etc.
• Developed social media strategy for event marketing efforts, which resulted in an increase of follower engagement across all channels and increase of email open rate.
• Improved digital marketing efforts for emarketing through A/B testing. Analyzed data to improve messaging, distribution list segmentation and targeting, and email click-throughs.

Washington D.C. Metro Area

• Avectra was acquired by Abila in August 2013. Promoted within company to Marketing Manager because of demonstrated project leadership skills.
• Supported marketing efforts for Enterprise Sales team, which was responsible for sales above $100,000.
• Developed new marketing strategy that grew market share of Enterprise level prospects and customers.
• Scoped need for events for Enterprise clients and prospects, strategizing with Enterprise Sales team and Marketing team members to identify purpose and demand. Events included exclusive dinners, receptions, marketing.
• Leveraged Eloqua marketing automation intelligence to create emails, campaigns, and forms for internal and external events.
• Provided copy-editing and original written content to Brand/Content team for whitepapers, product marketing slicks, etc.

Mclean, VA

• Promoted to Manager from Business Development Representative within one year. Managed a team of three Business Development Representatives (BDRs) to develop procedures and protocols for cultivating leads for Field.
• Produced 70% of the company’s appointments with prospects for product demonstrations that resulted in sales, generating $700,000 worth of business in one year.
• Consistently exceeded monthly appointment-setting objectives.
• Leveraged Marketo marketing automation intelligence to assess best prospects for follow-up.
• Created unique reports and sales dashboards to report on performance of BDR team’s lead development efforts to Marketing and Sales leadership.
• Ensured timely distribution and follow-up of leads from events, email, web, PPC, and webinar campaigns.

Jackson, Mississippi

• Coordinated and planned more than 25 events annually ranging in size from 30 - 600 people.
• Organized keynote speakers, developed input for program content, arranged and negotiated pricing for catering, and managed event budgets.
• Monitored community activities and created opportunities for student groups to dovetail their programs with each other for greater community improvement. NOTEWORTHY PROJECTSStudent Life Awards Program Founded and.