Chris Johnson Email & Phone Number

Florida, United States

San Jose, CA, US

• Leads a team driving two partner channels (regional partner & disti) to $200M Pipeline & $120M Bookings in Fiscal 2024.
• Key piece of an extended distribution sales and partner organization reaching +$12B in revenue and 8+% growth
• Delivering on a best-in-class demand generation program returning $400M in marketing pipeline, $50M in product bookings and 20:1 ROI
• Evolving partner marketing with our collective team centered around new account-based targeting methodologies (ABX) to assess opportunities and create effective demand generation strategies
• Developing marketing around new sales channels and routes-to-market, representing $50B in TAM opportunity

San Jose, CA, US

• Manages a team of partner marketers focused on driving marketing strategy in the Americas region with an all-in budget of over $90M.
• Key piece of an extended distribution sales organization reaching +$8B in revenue and 12+% growth
• Delivering on a best-in-class demand generation program returning $400M in marketing pipeline, $50M in product bookings and 20:1 ROI
• Evolving partner marketing with our collective team centered around new account-based targeting methodologies (ABX) to assess opportunities and create effective demand generation strategies
• Developing marketing around new sales channels and routes-to-market, representing $50B in TAM opportunity

San Jose, CA, US

• Led a team of partner marketers focused on driving global marketing strategy
• Partnered with a distribution sales organization reaching $18B in 2021 revenue and 20+% growth
• Collaborated with regional partner marketing organizations to deliver best-in-class marketing partnerships to 200+ distribution partners
• Drove for enhanced reporting capabilities around demand generation programs, lead tracking, and target marketing leveraging data tools
• Influenced critical go-to-market plans for evolving sales channels in distribution by delivering content, communicating strategy and GTM plans to regional teams.

San Jose, CA, US

• Promoted/hired by Cisco into Global Marketing role, following 2 years with Channel Impact
• Led Data Center marketing plan and strategy within Americas Partner Marketing organization
• Interfaced between Partner Sales, Product Marketing, and Global Marketing Teams to drive strategy execution
• Developed ecosystem partner relationships to foster solution selling motion amongst Data Center portfolio
• Built go-to-market plans for the Data Center ecosystem across 6 core partners, representing $500M+ of business opportunity and developed communication plan to support roll out across organization

Southlake, Texas, US

• Promoted/hired by Cisco into Global Marketing role, following 2 years with Channel Impact
• Position referenced above in line with Cisco experience

Tarrytown, NY, US

• North American distribution marketing role focused on Unified Communications & Security
• Built and managed vendor distribution budgets in excess of $350,000 total MDF (Marketing Development Funds) across client base
• Led new vendor expansion within Marketing Services organization providing launch plan & ramp to revenue strategies for newly on-boarded manufacturers
• Expert in customer recruitment, on-boarding, enablement, and brand-awareness. Specific strategy around: building cross-functional marketing proposals, executing deliverables, managing campaign objectives and budgets.

• Took business (as co-founder) from whiteboard concept to functional product (mobile app) in 5 months, and eventually to capital raise and revenue
• Launched live smartphone app into local market, with 10,000+ users and nearly 75 clients
• Won partnerships with franchise partners: Tijuana Flats, Cold Stone Creamery, Hardee's, etc (300+ locations)
• Diversity of roles was essential to project's success: Project Manager, Sales & Marketing Officer, Advisor on Customer Experience, etc.

Clearwater, Florida, US

• Managed annual distribution marketing budget of $2M+ for IBM (previous include: Intel, Brocade, VMware & EMC)
• Drove goals of: net-new partner recruitment, reactivation, customer enablement, and brand awareness
• Leadership of divisional goal setting of $2.4M and weekly trending & sales forecasting
• Primary lead in SAP Sales OnDemand implementation to organization of 25 Account Managers
• Monitored proficiency, lead tracking and ROI of all marketing activities through client MDF and Co-Op system tools such as CCI, Pitney Bowes, and MDF Express

Chicago, IL, US

• Managed sales territory for Nabisco business with 6-12 accounts of $300,000 quarterly revenue
• Top Tier Sales Recognition (Top 25 in East Sales Region) with consistent achievement of 103% + to target
• 1 of 8 selected to participate in Accelerated Growth program in 2008, emphasis on new-market management, creative strategy and net-new business opportunities with executive level support
• Promoted within six months of hire

Oldsmar, Florida, US

St. Petersburg, Florida, US

Master Of Business Administration, Business Administration And Management, General

Bachelor Of Science, Marketing