Chris Johnson Email and Phone Number
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Chris is a highly experienced technology marketing leader with 15 years of experience driving marketing strategy and partner channels in the Fortune 100 technology space. Currently leading a stellar team at Cisco, Chris and team oversee a $90M marketing budget which aligns to a $10B+ annual business. He has spearheaded demand generation programs contributing to $400M marketing pipeline, $50M in product bookings, and a 20:1 ROI. Chris demonstrates expertise in go-to-market, account-based marketing methodologies, developing new sales channels and partner programs.Chris has previous experience in global marketing roles, business development, strategy & planning, and sales. He leverages a diverse background which includes: territory sales for Kraft-Heinz, marketing campaign lead for IBM, VMware, DellEMC and other tech firms, healthcare recruiting, co-founder of a startup, and driven regional growth strategies for ministry and non-profit organizations. These diverse experiences have given Chris a well-rounded and powerful set of skills that enable him to drive results, be accountable for impact and lead well.Chris is motivated by his personal faith, emphasis on family, and enjoying life to the fullest.
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Manager, Americas Field Marketing - Partner And DistributionCiscoFlorida, United States -
Manager, Americas Field Marketing - Partner & DistributionCisco Feb 2024 - PresentSan Jose, Ca, Us• Leads a team driving two partner channels (regional partner & disti) to $200M Pipeline & $120M Bookings in Fiscal 2024.• Key piece of an extended distribution sales and partner organization reaching +$12B in revenue and 8+% growth• Delivering on a best-in-class demand generation program returning $400M in marketing pipeline, $50M in product bookings and 20:1 ROI• Evolving partner marketing with our collective team centered around new account-based targeting methodologies (ABX) to assess opportunities and create effective demand generation strategies• Developing marketing around new sales channels and routes-to-market, representing $50B in TAM opportunity
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Manager, Americas Growth Marketing - DistributionCisco Feb 2022 - Feb 2024San Jose, Ca, Us• Manages a team of partner marketers focused on driving marketing strategy in the Americas region with an all-in budget of over $90M.• Key piece of an extended distribution sales organization reaching +$8B in revenue and 12+% growth• Delivering on a best-in-class demand generation program returning $400M in marketing pipeline, $50M in product bookings and 20:1 ROI• Evolving partner marketing with our collective team centered around new account-based targeting methodologies (ABX) to assess opportunities and create effective demand generation strategies• Developing marketing around new sales channels and routes-to-market, representing $50B in TAM opportunity
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Lead, Global Partner Marketing - DistributionCisco Jul 2019 - Feb 2022San Jose, Ca, Us• Led a team of partner marketers focused on driving global marketing strategy• Partnered with a distribution sales organization reaching $18B in 2021 revenue and 20+% growth• Collaborated with regional partner marketing organizations to deliver best-in-class marketing partnerships to 200+ distribution partners • Drove for enhanced reporting capabilities around demand generation programs, lead tracking, and target marketing leveraging data tools • Influenced critical go-to-market plans for evolving sales channels in distribution by delivering content, communicating strategy and GTM plans to regional teams.
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Partner Ecosystems & Solutions MarketingCisco Aug 2017 - Jul 2019San Jose, Ca, Us•Promoted/hired by Cisco into Global Marketing role, following 2 years with Channel Impact•Led Data Center marketing plan and strategy within Americas Partner Marketing organization• Interfaced between Partner Sales, Product Marketing, and Global Marketing Teams to drive strategy execution• Developed ecosystem partner relationships to foster solution selling motion amongst Data Center portfolio• Built go-to-market plans for the Data Center ecosystem across 6 core partners, representing $500M+ of business opportunity and developed communication plan to support roll out across organization
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(@ Cisco) Manager, Partner Ecosystems & Solutions MarketingChannel Impact Aug 2017 - Jul 2019Southlake, Texas, Us• Promoted/hired by Cisco into Global Marketing role, following 2 years with Channel Impact• Position referenced above in line with Cisco experience -
Marketing ManagerWestcon-Comstor Sep 2013 - Aug 2017Tarrytown, Ny, Us• North American distribution marketing role focused on Unified Communications & Security• Built and managed vendor distribution budgets in excess of $350,000 total MDF (Marketing Development Funds) across client base• Led new vendor expansion within Marketing Services organization providing launch plan & ramp to revenue strategies for newly on-boarded manufacturers• Expert in customer recruitment, on-boarding, enablement, and brand-awareness. Specific strategy around: building cross-functional marketing proposals, executing deliverables, managing campaign objectives and budgets. -
Co-Founder | AdvisorMango Local Aug 2013 - Aug 2017• Took business (as co-founder) from whiteboard concept to functional product (mobile app) in 5 months, and eventually to capital raise and revenue• Launched live smartphone app into local market, with 10,000+ users and nearly 75 clients• Won partnerships with franchise partners: Tijuana Flats, Cold Stone Creamery, Hardee's, etc (300+ locations)• Diversity of roles was essential to project's success: Project Manager, Sales & Marketing Officer, Advisor on Customer Experience, etc.
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Marketing Account ExecutiveTech Data Nov 2010 - Jun 2013Clearwater, Florida, Us• Managed annual distribution marketing budget of $2M+ for IBM (previous include: Intel, Brocade, VMware & EMC)• Drove goals of: net-new partner recruitment, reactivation, customer enablement, and brand awareness• Leadership of divisional goal setting of $2.4M and weekly trending & sales forecasting • Primary lead in SAP Sales OnDemand implementation to organization of 25 Account Managers• Monitored proficiency, lead tracking and ROI of all marketing activities through client MDF and Co-Op system tools such as CCI, Pitney Bowes, and MDF Express -
Sales RepresentativeThe Kraft Heinz Company Mar 2008 - Oct 2010Chicago, Il, Us• Managed sales territory for Nabisco business with 6-12 accounts of $300,000 quarterly revenue• Top Tier Sales Recognition (Top 25 in East Sales Region) with consistent achievement of 103% + to target• 1 of 8 selected to participate in Accelerated Growth program in 2008, emphasis on new-market management, creative strategy and net-new business opportunities with executive level support• Promoted within six months of hire -
National Account ConsultantSunbelt Staffing Jul 2007 - Feb 2008Oldsmar, Florida, Us -
Information Technologies Summer InternRaymond James Financial Inc. May 2003 - Aug 2005St. Petersburg, Florida, Us
Chris Johnson Skills
Chris Johnson Education Details
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W. P. Carey School Of Business – Arizona State UniversityGeneral -
Cedarville UniversityMarketing
Frequently Asked Questions about Chris Johnson
What company does Chris Johnson work for?
Chris Johnson works for Cisco
What is Chris Johnson's role at the current company?
Chris Johnson's current role is Manager, Americas Field Marketing - Partner and Distribution.
What is Chris Johnson's email address?
Chris Johnson's email address is cj****@****ail.com
What is Chris Johnson's direct phone number?
Chris Johnson's direct phone number is +132123*****
What schools did Chris Johnson attend?
Chris Johnson attended W. P. Carey School Of Business – Arizona State University, Cedarville University.
What skills is Chris Johnson known for?
Chris Johnson has skills like Video Conferencing, Unified Communications, Solution Selling, Cloud Computing, Data Center, Marketing, Account Management, Telepresence, Cisco Technologies, Sales, Sales Process, Voip.
Who are Chris Johnson's colleagues?
Chris Johnson's colleagues are Tiago De Melo Ferreira, Sunny Nattida, Auwal Sani, Wei Li, Freek Nabben, Sumeet Mundra, Denise Place.
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