Christina Johnson Email & Phone Number

Atlanta, Ga, Us

Marietta, Georgia, Us

As Director of Marketing for the Artisan Family of Brands (AFOB), I lead the marketing strategies for four companies across 11 markets, overseeing efforts to drive brand visibility, improve lead generation, and enhance customer engagement. I lead a high-performing marketing team, collaborate closely with key stakeholders and departments, oversee vendor relationships, handle budget management, and spearhead key company-wide initiatives such as brand strategy and digital reputation management.• AFOB Director of Marketing, overseeing four companies: Artisan Custom Closets, SpaceMakers, Carolina Closets, and Chattanooga Closet Company• Executive Team Member contributing to strategic decisions across the AFOB• Lead marketing efforts across 11 markets, 10 in a B2C capacity and one via B2B, driving brand visibility and lead generation• Manage a dynamic marketing department, fostering teamwork, efficiency, and professional growth • Oversee relationships with 45+ vendors across the southeastern US, driving results, ensuring KPIs are met, and maintaining open communication• Develop and present KPI reports on a daily, weekly, and monthly basis, reporting to both company-wide staff-level meetings and the AFOB Board• Collaborate closely with both VP of Sales to align marketing and sales initiatives• Manage the online presence for all brands and markets within the AFOB• Handle forecasting and budget management for all marketing activities across brands and markets• Completed a brand architecture exercise to study and shape future branding as the AFOB scales in alignment with its 3-year strategic plan• Redesigned and launched updated branding and developed an extensive brand guide for all companies within the AFOB• Successfully collaborated on the design of, and launched, an overhauled website for Artisan Custom Closets and initiated new site development plans for SpaceMakers and Carolina Closets

Smyrna, Georgia, Us

Led brand repositioning program at Echo Media Agency where every client interaction was reimagined to align with the new brand strategy and in-house offerings.• Directed the development of new Echo branding and brand voice• Created, hired, and managed new digital marketing and in-house creative departments• Partnered with Echo Account Managers to develop and pitch new services to pre-existing clients• Worked directly with the Kohler® Services, Walk-In Bath, and Showers teams on their overarching marketing strategy, digital lead generation efforts, and print media buys

Sandy Springs, Ga, Us

Advised ShelfGenie franchisees on location-specific omnichannel marketing plans developed to drive booked appointments as the primary KPI. Spearheaded all paid digital efforts (SEO, PPC, Social, Email, Influencer, and Content Marketing) on the corporate level, as well as the management of the in-house marketing and creative teams at ShelfGenie's international headquarters.• Orchestrated 60+ franchisee semi-annual marketing forecasting and review calls • Worked to secure and maintain relationships with all international vendors, publications, and agencies serving SHG and its franchisees• Named to Leadership Team three months into tenure with company

Atlanta, Georgia, Us

Joined 10Xfive Agency to lead the cleanup and reorganization of their Media Buying department. Upon establishing new protocols, implementing SOPs, and developing a better invoicing system via an updated software approach (where $500k+ in outstanding payments were recouped) Christina was quickly promoted to Director of Creative and Media, with immediate appointment to 10Xfive's Leadership Team. • Managed creative team of five, media buying team of two, and implemented both departments’ internship programs.• Developed and launched 10Xfive’s first Public Relations department in January 2019• Worked closely with the Business Development department, overseeing paid digital B2B campaigns to drive new prospects, and worked directly with the CEO and VP of Operations to ensure client expectations were set and managed accurately.

Atlanta, Georgia, Us

Established and launched the Battlebørn Creative agency as a solo female-owned LLC in a Top 10 market. Worked with clients to determine their full brand identity and target audience to then launch and manage their B2C efforts with a professional digital footprint and extensive paid digital marketing campaigns comprised of SEO, PPC, and Display. If requested, would also develop, launch, and optimize Facebook Ads, LinkedIn Ads and/or Google Ads buys, email marketing, retargeting efforts, and influencer campaigns.

Lawrenceville, Georgia, Us

Created and implemented an omnichannel marketing and public relations campaign for each season. Developed all Gladiators advertising from concept through design; worked closely with local and national tv, radio, and print media contacts for human interest angles, story placement, and ad buys. Developed and maintained UX/UI for the official team website. Built and generated all content for official team social accounts across six platforms: Facebook, Twitter, Instagram, YouTube, Snapchat, and LinkedIn.• Oversaw the execution of entire in-game presentation & fulfillment of all sponsor activation requirements• Served as liaison for the Glads organization with Infinite Energy Center Staff and CSC in-arena event staffing service • Managed in-game promotions staff of ~10 and Video Production Crew of 20+ employees

Seattle, Wa, Us

Worked as a fully trained barista and shift manager with Opening/Closing duties, as well as meeting corporation, district and store level goals and budgets.

Knoxville, Tennessee, Us

Handled Box Office duties on a daily/nightly basis, including ticket sales and start/end of business processes and monetary responsibilities and reporting.

Bachelor Of Arts - Ba, Communication, Journalism, And Related Programs

Marine Biology And Biological Oceanography