Felicia Johnson

Felicia Johnson Email and Phone Number

Agency Leader in Social Media | Partnerships | Content | Strategy @ Fast Horse
Felicia Johnson's Location
Minneapolis, Minnesota, United States, United States
Felicia Johnson's Contact Details
About Felicia Johnson

Felicia Johnson is a Agency Leader in Social Media | Partnerships | Content | Strategy at Fast Horse. She possess expertise in social media marketing, facebook, social media, copywriting, advertising and 28 more skills. Colleagues describe her as "I had the pleasure of working with Felicia Johnson as we navigated the exciting yet challenging waters of launching our brand, LAGO, on various social media platforms. Felicia's expertise in this realm is nothing short of phenomenal. Her creativity and speed in executing strategies are unparalleled, making her an asset to any team she joins. Felicia is not just a social media strategist; she embodies the spirit of a true hustler. Her passion for her work shines through in every campaign she touches, driving results that speak for themselves. She's incredibly self-motivated, confident, and decisive, qualities that have greatly contributed to the success of our online presence. As a startup venturing into the B2C e-commerce space for the first time, Felicia has a unique ability to listen and understand our needs, aligning her strategies perfectly with our business objectives. Felicia's experience with small businesses and her entrepreneurial mindset are rare gems in the industry. Her motivation and drive are contagious, making her not just a consultant but a true partner in our journey. I cannot recommend Felicia enough. Any company would be lucky to have the opportunity to work with someone of her caliber. Her contributions to LAGO have been immeasurable, and I am incredibly grateful for her involvement in our company's growth and success."

Felicia Johnson's Current Company Details
Fast Horse

Fast Horse

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Agency Leader in Social Media | Partnerships | Content | Strategy
Felicia Johnson Work Experience Details
  • Fast Horse
    Group Director, Amplification
    Fast Horse Jun 2024 - Present
    Minneapolis, Minnesota, Us
    Oversee the social media, content, partnerships and influencer relations for our clients. Lead client relations, brand strategy, campaign development, social media strategy and activations for CPG clients. Manage clients and assist with production for TV and CTV commercials; overseeing the pre-production, production and post-production for client deliverables. Develop and oversee tentpole brand activations for clients; manage budgets and logistics of programs. Manage agency social media strategy and direct team on day to day execution.
  • Team Ifa
    Managing Director, Brand Marketing
    Team Ifa May 2023 - Jun 2024
    Minneapolis, Mn, Us
    Advised NFL and college athlete clients on marketing, partnership, and social media strategies as well as oversaw brand marketing practice as account director and strategist. Managed creative department requests and supervised graphic designer, ensured alignment with strategic objectives. Developed long-form athlete content and oversaw agency's communications strategy across website and social platforms. Planned and executed sponsorship sales for Empowerment Summit event, drove strategic partnerships and revenue generation.
  • Duke Cannon Supply Co.
    Manager, Brand Communications (Social, Influencer & Pr)
    Duke Cannon Supply Co. Dec 2021 - Apr 2023
    Minneapolis, Mn, Us
    Transitioned to CPG brand side to diversify skill set beyond social media, spearheading negotiation and management of external partnerships with entities such as Minnesota Wild and Barstool Sports. Led social media team and agency partners in PR and social media strategies, optimizing content and measurement, and pioneering first-ever NIL partnership program with collegiate football players. Collaborated closely with Director of E-Commerce to develop sales-driving campaigns and content, leveraging trends and branded content for optimal results.
  • The Social Lights
    Director Of Strategy
    The Social Lights Jul 2021 - Dec 2021
    Minneapolis, Mn, Us
    Core member of leadership team overseeing two key departments and client teams for prominent brands including Massage Envy, General Mills, and Caribou Coffee. Established relationships, led strategic initiatives, and contributed to new business sales, managing 4 direct reports and driving growth initiatives. Developed brand and social strategies for seasonal launches at Mall of America and Caribou Coffee, showcasing expertise in driving impactful campaigns. Headhunted by client Duke Cannon to manage agency relationship, demonstrating reputation for excellence in client-side management.
  • The Social Lights
    Director Of Social And Content
    The Social Lights Dec 2020 - Dec 2021
    Minneapolis, Mn, Us
  • Icf Next
    Associate Director, Social Media
    Icf Next Aug 2019 - Dec 2020
    Reston, Virginia, Us
    Developed and managed social media strategies for BISSELL and Mary Kay Cosmetics, showcasing expertise in driving brand engagement and growth. Consulted on sports-related agency projects for Minnesota Wild, Miller Lite, and Skittles, executing influencer, paid, and PR campaigns for Oikos in collaboration with notable athletes. Presented global social media strategy for Hotels.com in Europe, LATAM, and Asian markets, establishing brand presence and driving engagement. Served as thought leader and point person for agency POVs and strategies on social justice and pandemic-related initiatives, demonstrating expertise in navigating complex issues. Managed a team of 4 direct reports, fostering collaboration and driving success in social media initiatives.
  • Minnesota Vikings
    Manager, Social Media
    Minnesota Vikings Jun 2017 - Aug 2019
    Eagan, Mn, Us
    Managed creation and oversight of social media content, capturing game footage and player moments at home and away games, and coordinating PR and team announcements on Instagram and Snapchat. Provided proactive support to Partnerships Sales department, generating revenue through innovative branded content ideas. Served as internal point of contact for general marketing initiatives, fostering cross-functional relationships with legal, marketing, creative, finance, and production teams.
  • Carmichael Lynch Relate
    Senior Social Engagement Specialist
    Carmichael Lynch Relate Aug 2015 - Jun 2017
    Minneapolis, Mn, Us
    Pioneered and developed a social media content studio, introducing a new service offering within the agency after years of experience in retail, food, fashion, and CPG brands. Oversaw team of three social media managers and fostered collaboration between PR and creative departments, ensuring seamless execution of campaigns. Led strategic social concepts for new business initiatives, managing ongoing clients such as Bath & Body Works, Thermos®, Evereve, US Bank, Jack Link's Jerky, and Subaru.
  • Carmichael Lynch Relate
    Social Engagement Specialist
    Carmichael Lynch Relate Jan 2014 - Jul 2015
    Minneapolis, Mn, Us
  • Fallon
    Community & Account Manager
    Fallon Apr 2012 - Jan 2014
    Minneapolis, Mn, Us
    Started career with internship prior to graduation, transitioning to full-time hybrid role as account manager and social media manager for prominent brands including Cadillac, Comedy Central, Cruzan Rum, Woodford Reserve, and Herradura Tequila. Managed day-to-day client relationships and gained expertise in social media management and reporting tools during early stages of brands' presence on social media.

Felicia Johnson Skills

Social Media Marketing Facebook Social Media Copywriting Advertising Digital Media Blogging Digital Marketing Social Media Measurement Web Analytics Strategic Communications Writing Brand Development Social Media Strategy Campaign Planning Adobe Creative Suite Instagram Community Management Facebook Advertising Social Media Copywriting Twitter Advertising Social Media Content Creation Content Strategy Digital Strategy Press Releases Graphic Design Web Content Creation Photo Shoots Product Styling Freelance Social Media Marketing Communications Seo Social Networking

Felicia Johnson Education Details

  • University Of Minnesota
    University Of Minnesota
    School Of Journalism And Mass Communication

Frequently Asked Questions about Felicia Johnson

What company does Felicia Johnson work for?

Felicia Johnson works for Fast Horse

What is Felicia Johnson's role at the current company?

Felicia Johnson's current role is Agency Leader in Social Media | Partnerships | Content | Strategy.

What is Felicia Johnson's email address?

Felicia Johnson's email address is jo****@****nfl.net

What is Felicia Johnson's direct phone number?

Felicia Johnson's direct phone number is +161232*****

What schools did Felicia Johnson attend?

Felicia Johnson attended University Of Minnesota.

What skills is Felicia Johnson known for?

Felicia Johnson has skills like Social Media Marketing, Facebook, Social Media, Copywriting, Advertising, Digital Media, Blogging, Digital Marketing, Social Media Measurement, Web Analytics, Strategic Communications, Writing.

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