Felicia Johnson Email & Phone Number

Minneapolis, Minnesota, Us

Oversee the social media, content, partnerships and influencer relations for our clients. Lead client relations, brand strategy, campaign development, social media strategy and activations for CPG clients. Manage clients and assist with production for TV and CTV commercials; overseeing the pre-production, production and post-production for client deliverables. Develop and oversee tentpole brand activations for clients; manage budgets and logistics of programs. Manage agency social media strategy and direct team on day to day execution.

Minneapolis, Mn, Us

Advised NFL and college athlete clients on marketing, partnership, and social media strategies as well as oversaw brand marketing practice as account director and strategist. Managed creative department requests and supervised graphic designer, ensured alignment with strategic objectives. Developed long-form athlete content and oversaw agency's communications strategy across website and social platforms. Planned and executed sponsorship sales for Empowerment Summit event, drove strategic partnerships and revenue generation.

Minneapolis, Mn, Us

Transitioned to CPG brand side to diversify skill set beyond social media, spearheading negotiation and management of external partnerships with entities such as Minnesota Wild and Barstool Sports. Led social media team and agency partners in PR and social media strategies, optimizing content and measurement, and pioneering first-ever NIL partnership program with collegiate football players. Collaborated closely with Director of E-Commerce to develop sales-driving campaigns and content, leveraging trends and branded content for optimal results.

Minneapolis, Mn, Us

Core member of leadership team overseeing two key departments and client teams for prominent brands including Massage Envy, General Mills, and Caribou Coffee. Established relationships, led strategic initiatives, and contributed to new business sales, managing 4 direct reports and driving growth initiatives. Developed brand and social strategies for seasonal launches at Mall of America and Caribou Coffee, showcasing expertise in driving impactful campaigns. Headhunted by client Duke Cannon to manage agency relationship, demonstrating reputation for excellence in client-side management.

Minneapolis, Mn, Us

Reston, Virginia, Us

Developed and managed social media strategies for BISSELL and Mary Kay Cosmetics, showcasing expertise in driving brand engagement and growth. Consulted on sports-related agency projects for Minnesota Wild, Miller Lite, and Skittles, executing influencer, paid, and PR campaigns for Oikos in collaboration with notable athletes. Presented global social media strategy for Hotels.com in Europe, LATAM, and Asian markets, establishing brand presence and driving engagement. Served as thought leader and point person for agency POVs and strategies on social justice and pandemic-related initiatives, demonstrating expertise in navigating complex issues. Managed a team of 4 direct reports, fostering collaboration and driving success in social media initiatives.

Eagan, Mn, Us

Managed creation and oversight of social media content, capturing game footage and player moments at home and away games, and coordinating PR and team announcements on Instagram and Snapchat. Provided proactive support to Partnerships Sales department, generating revenue through innovative branded content ideas. Served as internal point of contact for general marketing initiatives, fostering cross-functional relationships with legal, marketing, creative, finance, and production teams.

Minneapolis, Mn, Us

Pioneered and developed a social media content studio, introducing a new service offering within the agency after years of experience in retail, food, fashion, and CPG brands. Oversaw team of three social media managers and fostered collaboration between PR and creative departments, ensuring seamless execution of campaigns. Led strategic social concepts for new business initiatives, managing ongoing clients such as Bath & Body Works, Thermos®, Evereve, US Bank, Jack Link's Jerky, and Subaru.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Started career with internship prior to graduation, transitioning to full-time hybrid role as account manager and social media manager for prominent brands including Cadillac, Comedy Central, Cruzan Rum, Woodford Reserve, and Herradura Tequila. Managed day-to-day client relationships and gained expertise in social media management and reporting tools during early stages of brands' presence on social media.