Promoted as the marketing and digital Leader for the #1 veterinarian recommended supplement company, responsible for transforming the brand management, traditional and performance marketing, and content and commerce platforms for the company. Leader for brand, product initiative development, web development, digital marketing, and creative operations across B2C, B2B, and B2B2C touchpoints.

Leader for commercial functions of the #1 veterinarian recommended supplement company. Responsible for marketing, digital (marketing and web dev), graphic design, sales (veterinarian, retail, ecommerce), customer service, corporate communications, and field veterinarians. In addition to companion pet and equine, commercial leader for the #1 researched human joint health brand in the US.

As the Global Digital Marketing Leader, responsible for architecting the transformation of the digital systems and capabilities to drive customer engagement to support the $2B business.• Developed and executed a five-year roadmap that progressively moved from installing foundational digital marketing capabilities to personalized customer engagement, delivering 15% annual sales growth.• Grew digital marketing capabilities for the company from 2 to a team of 9 FTEs/contractors, while creating new internal capabilities in search and paid media, virtual engagement, content marketing, and consumer marketing automation.• Grew overall digital competency of Elanco marketers globally by launching technical training, monthly digital marketing calls, bi-weekly global sharing sessions, and a re-launched digital advisory board.• Led critical foundational platform projects, including digital asset management, consumer marketing automation, privacy & consent, marketing analytics, and CRM integration with SAP.• Developed global website strategy and design to increase traffic, drive marketing efficiencies, and lay the foundation for personalized customer experiences.

Lead activity for Chicago Booth at a local level, including team leadership, event organization, speaker visits, and coordination with other top-5 MBA Alumni Groups.

Partnered with Fortune 100 companies in transforming the digital experience for customers. Focus areas included end-to-end ecommerce, digital marketing, and disruptive online experiences for brands to drive profitable growth.

Consulted in end-to-end ecommerce strategy and structure and digital marketing.

Responsible for creating and executing the product roadmap and commercialization of digital products to support 80% of the company’s revenue across in-store and digital promotions, online advertising, and analytical solutions.

Created and grew PawedIn.com, a media property anchored by a revolutionary platform that allows pet parents, service providers, and brands to connect. Successfully sold company to FetchFind LLC in 2016.

Created the vertically integrated breakthrough business model of Petbrosia.com, a specialty e-commerce company that provided pet owners with a super-premium food, customized to the individual pet based on its breed, age, weight, and other factors.

As the acting COO and CMO of P&G’s $1B B2B and B2B2C division, responsible for the strategy, innovation roadmap, and product execution.

Led cross-functional teams in the development of the first full-line global product upgrade to the $1.5B IAMS brand since it was acquired by P&G 10 years earlier, reversing a four year decline in sales and profit.

PRODUCT LAUNCH COMMERCIAL LEADER- Led the commercial development and launch of the first super-premium product within the $3B Always® brand, delivering 14% share in a highly loyal category in two years, and the eventual category leadership.RETAILER AND SHOPPER MARKETING ASSOCIATE BRAND MANAGER- Led the execution of retailer marketing programs for Always and Tampax product and commercial initiatives, resulting in a +6pt. share increase and $500M revenue growth.NEW PRODUCT INNOVATION LEADER - FEMININE CARE- Implemented, managed, and refined one of the first innovation management processes used to run a global business at P&G, leading to a 3X improvement in initiative success and the development of an entire function within all P&G business units.GLOBAL PROGRAM MANAGER - FEMININE CARE- Drove the global capacity improvement project for Always, delivering a 40% output increase at seven manufacturing sites around the world, setting the stage for 20+ years of growth and plant site consolidation.INTERNATIONAL SITE MANAGER - OSAKA, JAPAN- Managed P&G’s global equipment vendor located in Japan, reversing a 1-year delay in P&G’s initiative rollout. Successfully led the team as the only non-Japanese manager. INTERNATIONAL SITE TECHNICAL LEADER - PESCARA, ITALY- Responsible for all requirements definition, reliability engineering, testing, expedition, and change management between P&G technical teams around the globe and P&G’s equipment manufacturer in Italy.TECHNICAL AND MANUFACTURING ENGINEER - ALWAYS AND ATTENDS