Samantha Johnson Email & Phone Number

Dothan, Al, Us

Troy, Alabama, United States

Historic, four-year, regionally-accredited, public university offering associate- to doctoral-level degree programs serving students across the U.S. and abroad through in person and online delivery options.Promoted to CMO responsible for institutional marketing strategy, support and implementation encompassing TROY’s official website and blog, publications, advertising, communications and brand identity for Troy University including 4 Alabama campuses, numerous support locations in the U.S. and abroad and TROY Online. -Spearheads efforts to define and maintain TROY’s strategic marketing position.-Drives internal and external teams to create and launch multi-media campaigns to drive enrollment and advance TROY.-Defines and delivers key performance indicators (KPIs) and return on investment (ROI) reporting protocols to monitor, evaluate and optimize marketing performance in real time.-Manages budgeting, procurement and expense control for marketing efforts system-wide. Charged with maximizing promotional volume through increased efficiencies for greater ROI, added value opportunities and joint venture economies. Directs the allocation of resources to accomplish goals as board and executive priorities dictate.-Initiates market/industry research & competitive analysis to evaluate and forecast needs and opportunities. -Collaborates with leadership, agency experts and more to establish and execute annual marketing plans that leverage learnings while maintaining institutional stewardship.-Recruits, motivates and evaluates a dynamic team of seasoned professionals, eager up-and-comers, student workers, freelance specialists and support contract teams to achieve the University's mission.

Troy, Alabama, United States

Promoted to Senior Director of Marketing with expanded oversight to include all previous roles, as well as global Marketing & Web procurement/RFP solicitation and award and economic development champion in partnership with TROY's four Alabama Campus locations and host cities.

Expanded role to include include redesign and oversight of TROY's external web properties, supervision of Web Communication team and digital/web agency partners, as well as oversight and production of institutional print publications and digital delivery platforms to fully leverage University Relations content across all media types and target audiences. Serves as the TROY Today Magazine executive editor.

Lead centralized team responsible for Troy University marketing including brand identity, strategy, promotion, advertising and creative execution, as well as fiscal oversight as charged to tell the TROY story through paid, owned and earned media for the purpose of increasing enrollment. Supervise TROY's graphics and design team, as well as TROY's agency of record.

Skipperville, Alabama, United States

Whitetail Deer Breeder Farm currently averaging 40+ head annually.

Ozark, Alabama, United States

Real Estate Investment group specializing in property rentals, rehabs and foreclosure abatement.

Skipperville, Alabama, United States

Four-House Poultry Breeder Farm averaging peaking egg production at 30k+ daily. Family owned and operated business until sold in November 2020.

Dothan, Alabama, United States

Independent Financial Services Company specializing in retirement planning and investments. Dave Ramsey Investment endorsed local provider for South Alabama and North Florida. FINRA licensed financial planner in Series 6 & 63 securities and life/disability insurances in three states. Oversaw all marketing and public relation efforts across paid, owned and earned media.

Dothan, Alabama, United States

A $2.5 billion, 5000 store and online, international movie-rental chain.Directed all aspects of corporate and brand identities for Movie Gallery and 5 sister companies across three countries and online with a combined annual marketing budget of over $25 million. Integral in transitions of Hollywood Video® and Game Crazy® acquisitions. Launched new products and rebranded existing assets for a combined annual sales revenue result of $580 million, along with the single largest revenue building promotion in company history. Steered the branding and introduction of numerous customer loyalty programs and employee retention initiatives that fueled 12 straight record quarters.

Dothan, Alabama, United States

A full-service advertising and marketing agency boutique serving numerous Alabama cities, communities, agencies, corporations, hospitals, banks, tourist and entertainment venues and more. Partnership until the company was recruited to serve as client's (Movie Gallery, Inc.) in-house Marketing and Creative Services division.

Dothan, Alabama, United States

Printer with in-house Advertising & Marketing Agency. Held various job responsibilities including the creation, implementation and execution of multi-media marketing campaigns, copywriting, art direction, client development, and quality control. Responsible for print production and delivery for priority client list. Lead conversion of print shop to digital art production through software and hardware installation, staff training and client education.

Bachelor Of Arts, Communications

Activities and Societies: Advertising major, Capstone Ad Team (2 yrs) Computer Science minor (AS)

Advanced Diploma