Sarah (Johnson) Grossmann Email & Phone Number

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Led $850M Hot Snacks business, building brand strategies to deliver both in-year and future growth.• Delivering the P&L: evaluated opportunities to impact in-year market performance, unlocking distribution, price and mix opportunities resulting in 3.5% dollar growth and over delivering volume commitment by 500,000 cases (102%) despite 4 months of allocation.• Built Growth Plans Across the 4Ps: built stacked 4Ps strategy to achieve business objectives. Re-envisioned SRM plans to maximize $100M capital investment and unleash expandable consumption, weighing short-and-long term trade-offs and managing complex timelines across workstreams.• Developed Innovation Strategy: identified key consumer insight to pivot innovation strategy and unlock bigger news-driving pipeline. Drove clarity on the role of innovation within the portfolio, developed 12Q innovation flow and led development of sales materials. Transitioned execution to junior team member.• Marketing Communications: partnered with Brand Experience and Partnerships team to orchestrate commerce and consumer spend across brand priorities, building case for $7M incremental consumer investment and unlocking big ideas to drive growth and relevance.• Leadership & Coaching: managed summer intern and mentored 4 junior team members.

Minneapolis, Minnesota, Us

Led $300M Bars Business across Club, Small Format and eCommerce Channels driving profitable growth.• Delivering Profitable Growth Despite Constraints: developed process to enable agility, visibility to trade-offs and quick decision making, enabling 11% dollar growth, 3.4pt share growth and over delivering volume commitment by 4.5M cases (115%) despite capacity constraints and ingredient disruption.• Identified New Distribution to Unlock Growth: led cross-functional collaboration to identify opportunities for growth and bring brand strategies to life in a channel-relevant manner. Proved the opportunity to build Kid Grain business at Club by identifying consumer need, optimized product offering and piloting eCommerce test to prove initial results, resulting business growth 250% vs. expectations.• Built Long-Term Growth Plan: first-ever 3-year Club channel growth plan identified path to growth via clear roles for innovation and brands across club customers. Drove high level of stakeholder engagement and alignment, including proposed brand resourcing and capabilities development to enable growth.• Customer Experience Pitching Innovation: quarterbacked preparation for and presented in customer meetings, driving high level of collaboration across Sales, R&D, Insights and Brand teams. Resulted in securing incremental placement for 12 items and renewal of core customer agreements.•Leadership & Coaching: managed summer intern and mentored 5 junior team members.

Minneapolis, Minnesota, Us

Unlocked white-space innovation "big bet" growth ideas via consumer-first leadership and agility.• Consumer-First Leadership: pivoted existing innovation strategy to unleash larger, platformable opportunity with greater differentiation and relevance to deliver on consumer need. Partnered with Consumer Insights to lead team in case study of speed to learning, demonstrating consumer-first mindset throughout entire product development process. Ultimately created new segments for GMI to win.• Led Commercialization: pushed boundaries and challenged assumptions around capabilities, unlocking Big G’s most complex cereal shapes and new packaging formats to deliver upon consumer need and product differentiation. Led business model sprint to enable +88pt business model improvement.• Mitigating Risk: managed company’s highest financial write-off project, rallying cross-functional team to mitigate $2.4M in financial risk and writing off less than 3% of volume for hurricane relief donation. Developed weekly process for team to monitor progress and identify new risk early. Led weekly communication to leadership team to drive risk visibility, awareness and confidence in team’s actions.

Minneapolis, Minnesota, Us

Led core renovation, margin management and volume forecasting across $1B Cheerios brand. Build plan for relaunch of Multi Grain Cheerios subline, including new brand positioning and packaging design.

Minneapolis, Mn, Us

New Brunswick, Nj, Us

Created first-of-its-kind pre-natal education program to add value for customers, consumers and brand. Led sales team in implementing partnership across 4 of the top 10 largest US maternities, exceeding goal of securing 1 hospital's partcipation.

Mclean, Va, Us

Led development, execution and results analysis of marketing campaigns on Expedia, Travelocity, Orbitz and Global Distribution System of Travel Agents. Directed channel strategy for Brand USA marketing campaigns with goal of driving international business to key U.S. hotels. Analyzed business need by market category and region and developed marketing programs to support strategic business objectives. Strong collaboration at VP and director level of organization to recommend actionable solutions to business problems.

Mclean, Va, Us

Supported the development and execution of marketing campaigns, managing campaign communications and performance analysis. Collaborated closely with agency partner in development of marketing communications and resources for key hotels and geographic regions.

Mclean, Va, Us

Managed DoubleTree by Hilton brand weekly and monthly email communications. Supported brand consumer promotions, leveraging primarily social media and email, and collaborated closely with agency and Hilton Worldwide internal partners.

Mclean, Va, Us

Supported DoubleTree by Hilton brand email campaigns and consumer promotions.

Richfield, Minnesota, Us

Developed and conducted consumer survey and utilized results to provide recommendations for retail store experience. Translated Consumer Insights Unit PowerPoint presentations from Mandarin Chinese to English.

St. Paul, Mn, Us

Analyzed the demographic following the Minnesota Children's Museum via social media, creating comprehensive report for use in future marketing strategies.

Philadelphia, Pa, Us

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (Ba), Chinese, Marketing