Create a variety of media materials for the purposes of recruitment, donor development, and ministry awareness in West Africa.

Provide strategy, direction and leadership needed to address the totality of touch points that people have with MidMichigan Health, most prominently being the patient experience.

Coordinate marketing activities for 12-member health system of 773 beds, six hospitals, net patient revenue of $750 million and an operational budget of more than $2 million. Supervise research, branding, marketing campaigns, website, social media strategy, agency relationships and division budget. Report to SVP. MidMichigan Health is affiliated with Michigan Medicine, the health care division of the University of Michigan.► Supervised more than 30 quantitative and qualitative research engagements using a variety of methodologies.► Acted as creative director for multimedia image campaign that received a total of five national awards.► Provided strategy and creative direction for direct mail campaign targeting women overdue for mammography screening, resulting in 665 subsequent encounters, $87,763 in net revenue and 8.8:1 return on marketing investment. ► Served as marketing AE for Gamma Knife service resulting in successful volumes in first three years of operation.► Supervised development of web governance model to guide strategic direction of website and intranet.► Lead development of progressive social media policy with HR, IT and legal teams that successfully balanced organizational interests with with employee engagement goals and practical enforcement.► Developed social media strategy resulting in the organization achieving a ranking of #5 among all Michigan acute care health systems for Facebook fanbase through leveraging organic, paid and public relations channels.► Spearheaded Google+ Local project with digital agency that improved physician findability and website SEO. ► Supervised reduction of Yellow Page advertising by more than $65K without negatively impacting effectiveness through establishing placement protocols based on national benchmark metrics.► Constructed cost-benefit analysis of inbound physician referral call center using algorithm demonstrating $500K+ impact.

Developed and implemented marketing and PR plans for hospital foundation, physician referral, home health, rehabilitation and various clinical areas under an in-house agency structure. Supervised consumer research projects and staff responsible for public relations and special events at the second largest public hospital in Georgia and flagship of the University Health Care System.► Created PR, marketing and branding efforts for “The Health Machine,” a touchscreen kiosk providing health risk assessments and health information, resulting in more than 5,000 user interactions during a seven week placement at a 70-store shopping mall, as well as significant local media and industry press coverage.► Developed project management database system that improved scheduling, coordination and traffic coordination within the 13-member department that functioned as an in-house agency.

Acted as marketing and public relations support person for a wide range of hospital departments, services and initiatives.► Produced direct mail on behalf of for-profit arm of organization resulting in positive revenue for educational video programs and sales leads for sharps disposal units.

Provided public relations and marketing consul for three rural hospitals in Georgia and South Carolina under contract with SunHealth (now Premier), developing news releases, advertising and marketing plans.► Developed and gained administrative approval for overall branding direction and logo design and for Southeastern Kidney Institute Cooperative, a joint venture providing mobile lithotripsy.

Wrote, designed and supervised production of internal and external newsletters. Pitched feature stories to local media. Produced news releases, brochures, calendars and public service announcements for this small city school district in upstate New York with approximately 5,250 students, 350 teachers and eight schools.► Communicated school board activities, strategic district initiatives and budget issues to faculty and public, thus opening communication channels after a time of prolonged union negotiations, internal board conflict and state budget reductions.► Produced a tabloid community newsletter six times per year which emphasized excellent teachers and programs within the district, as well as building a sense of positive tradition for the newly consolidated high school, after first-year violence, overcrowding and scheduling problems.