John Soriano Email & Phone Number

Hi! I’m John, a Product Marketer and Growth Leader deeply focusing on B2B SaaS. Currently, I’m leading marketing and communications at PayMongo, where we’re transforming the financial landscape for businesses of all sizes by simplifying access to payment solutions, capital, and more.The way we market to B2B buyers needs a shift. We often focus on flashy metrics like conversions and overlook that the B2B buyer’s journey is complex, non-linear, and involves larger buying committees than ever.Here’s my philosophy:- Be clear about who your product is for- Empathize with your buyer’s challenges- Present your product transparently and honestly- Show actual, credible proof through peer examples- Offer transparent pricing, even if it’s just a starting range- Set clear expectations for the sales processThe results? More meaningful engagements, longer partnerships, and sustainable growth.Beyond PayMongo, I’m passionate about collaborating with other B2B SaaS startups and marketers who are ready to rethink our approach to growth and product marketing.Let's connect!1. Link with me for insights on B2B SaaS marketing, product launches, and growth strategies.2. Let’s collaborate! Let's chat if you’re a startup looking for 1:1 help or a new perspective on your marketing approach.