Associate Director, Paid Media
CurrentLead the paid media strategy for a nationwide client-base, while managing a high performing team. Develop campaign strategies, including budget, targeting, and creative recommendations. Design processes and dashboards to relay complex data sets and effectively communicate performance to internal and client stakeholders. Execute and manage multiple campaigns, including implementation of best practice guidelines, ongoing testing and performance optimization and budget management to meet campaign goals. Manage the planning and optimization of performance and budgetary targets. Perform competitive analysis and research to identify high-value opportunities. Assist team members, troubleshoot and adjust campaigns to improve performance. Manage and develop a team of paid media subject-matter experts. Collaborate with design, account, and technology teams
