• Led the design and development of the latest generation Caretaker Vitalstream device, guiding the product from concept to FDA clearance. Collaborated with cross-functional teams, balancing the competing needs and priorities of engineering, regulatory, sales, and manufacturing teams to achieve consensus on the final product design. Overcame complex challenges to ensure a timely and successful product launch aligned with strategic business goals.• Implemented the company’s first full CRM and sales process in 2019, replacing an entirely manual system. This transformation greatly increased operational efficiency, improved alignment with accounting systems, and resulted in vastly improved sales reporting. The new system provided actionable sales insights, driving more strategic decision-making and new market growth opportunities.• Spearheaded mid-acuity market expansion, single-handedly driving $750K+ in annual revenue by strategically targeting key segments. The mid-acuity business grew to represent over 50% of the company’s total product sales in FY2021 and FY2022.• Expanded the mid-acuity sales team, hiring and onboarding new employees to support future growth, with the goal of increasing mid-acuity segment sales to over $1M annually. This initiative is expected to drive increased revenue in the coming quarters.• Managed customer experience, consistently achieving high levels of customer satisfaction through a personalized post-sales support strategy. Built strong relationships that directly contributed to product improvements and customer loyalty.• Drove strategic partnerships and integrations, collaborating with key stakeholders on software development kits and cloud APIs to extend Caretaker’s platform reach.• Led training initiatives for both employees and key customers, with product education programs achieving a 95% success rate for the successful use and implementation of the Vitalstream in clinical settings.

• Managed strategic relationships with large multi-unit corporate accounts, guiding business development and growth initiatives.• Scored the highest of any employee in product training and technical knowledge assessments, demonstrating rapid mastery of complex software systems.• Leveraged strong customer relationship management skills to drive expansion efforts, providing insights for cross-functional teams.

• Led the successful promotion of Sonic Window, a revolutionary handheld ultrasound supporting dialysis patients.• Developed strategic plans to expand product applications, resulting in increased market penetration and sales growth.• Cultivated partnerships and conducted deep market analysis to support new product investments and business opportunities.

• Generated multi-unit sales exceeding $1M through building strategic partnerships with a key dialysis organization.• Established clinical claims sites for Sonic Window and trained a national sales force, contributing to early market adoption.

• Expanded veterinary business sales from $500K to $12M following Analogic’s acquisition of Ultrasonix, building on the foundation established at Ultrasonix Medical.• Led the integration of a major prostate fusion biopsy system into the Analogic product portfolio, ensuring smooth market entry.• Developed training programs for more than 26 sales reps, enhancing product understanding and improving sales performance.

• Pioneered the development of unique ultrasound data management software, which drove annual sales to over $4M by 2015.• Spearheaded the launch of the veterinary ultrasound business, growing it from scratch to $500K in annual sales by 2013.• Managed full product lifecycle, from market research and competitive analysis to product design and sales strategy development.

• Launched the veterinary ultrasound business and drove early growth through strategic market analysis and product positioning.• Spearheaded the creation of tightly integrated software/hardware solutions, resulting in over $10M in sales of ultrasound hardware and software.

• Quickly advanced from a Sales Representative to Field Applications Engineer for Western Canada, responsible for providing technical support and facilitating product solutions for clients in the electronics manufacturing sector.• Worked closely with customers and manufacturers to ensure the successful implementation of electronic systems and components.• Leveraged both technical expertise and sales skills to drive product adoption and build strong customer relationships.

• Founded and operated a business providing semiconductor programming services and electronics design consulting to various clients.• Delivered innovative technical solutions and consulted on complex electronics projects, helping clients optimize their products and processes.• Demonstrated entrepreneurial leadership by managing all aspects of the business, from sales and client relations to technical execution and project delivery.