John Stalnaker Email & Phone Number

Beaverton, Oregon, United States

Portland, OR, US

• Re-platformed our help desk system to Salesforce Service Cloud to consolidate technology and provide a 360 degree view of the customer. Gathered requirements, developed workflow, automations, and customizations to.
• Architected custom solution to manage sequences of emails and tasks in Salesforce for the purpose of gathering information from customers via form submissions, resulting in case management and our customer onboarding.
• Leveraged the sequencing solution to deploy custom NPS and CSAT surveys, bringing critical customer sentiment data directly into Salesforce with better reporting than Salesforce's out-of-box solution and saving costs.
• Architected a Salesforce-based content management system to deploy forms to our customer portal, receive responses, and create bespoke follow-up questions all within the case workflow.
• Defined schema, built custom objects, developed workflows and automations to enable the future re-platforming of our house-built workbench into Salesforce, saving software development and maintenance expenses.

Portland, OR, US

• Developed sales workflows to support CRO's expanded sales team and new sales methodology
• Created reports and dashboards that enabled improved forecasting, activity tracking, and marketing attribution
• Defined requirements, evaluated vendors, developed workflows, and implemented our sales automation practice.
• Architected custom solutions for managing trials and actioning leads from our account-based marketing programs

Portland, OR, US

• Established the company's technical support practice
• Implemented our first help desk system, gathered business requirements, evaluated vendors, designed and developed workflow reducing typical response times from weeks to hours.
• Overhauled our Salesforce implementation to better track sales and marketing data, manage leads more effectively, and better forecast revenue.

Portland, OR, US

• Integrated Marketo with Salesforce to ensure reliable, automated handoff of leads to sales as they happened
• Established lead qualification rules and defined sales and marketing funnel
• Enabled marketing attribution, campaign tracking, and lead-to-revenue reporting
• Integrated Marketo forms into Wordpress website using javascript and html to provide native Marketo form and landing page functionality (E.g., pre-filled forms) within LegitScript's web domain
• Implemented Google Tag Manager, established page, event, and conversion tracking across public website and private customer portal
• Evaluated and implemented new technologies into LegitScript's marketing technology stack

Portland, OR, US

• Researched, selected, negotiated, and managed marketing technology vendors.
• Managed marketing database and devised segmentation that maps to program targets.
• Identified online marketing leads and pushed them to sales via CRM the moment they qualify.
• Designed and implemented marketing automation programs, A/B tests, and behavioral scoring/grading rules to drive leads and sales.
• Worked with sales to ensure consistent reporting and rich campaign intelligence.
• Analyzed sales and marketing data to identify gaps in reporting. Scrubbed data to reduce or eliminate the impact of bad data on decision making.

Portland, OR, US

• Developed global content strategy for leading international B2B and B2C technology manufacturer.
• Led the development of a custom eCommerce platform based on the existing Content Management System, reducing fees associated with third-party solutions and streamlining the content management process.
• Redesigned the corporate web site to improve messaging and reflect updated brand guidelines.
• Developed online advertising and landing pages in support of SEO/SEM, PPC, and direct response campaigns.
• Led the web team consisting of web analyst/search engine strategist, content manager, and web applications strategist.

Portland, Oregon, US

• Developed and implemented brand strategy to broaden the appeal of real estate brokerage and improve agent recruitment.
• Redesigned critical brand elements including web site, agent marketing kits, listing kits, and signage.
• Managed agent services including agent marketing programs, licensing, and billing.
• Oversaw growth from 7th to 5th largest area brokerage in terms of number of agents.
• The company continues to grow while utilizing the updated branding and ranked as high as 2nd in headcount among all Portland area brokerages.

Portland, OR, US

• Analyzed web traffic and made recommendations for updating content to improve conversion and increase search engine traffic.
• Reviewed direct response results and identified trends among high- and low-performing campaigns.
• Updated site content using ATG content management system.
• Maintained thousands of SKUs for retail and downloadable products.

• Developed content strategy for industry-leading B2B enterprise software vendor.
• Worked directly with sales team to identify tactics to best support their efforts.
• Designed and moderated multi-track series of web seminars in support of both vertical and horizontal sales and marketing initiatives.
• Matrixed all content assets including case studies, white papers, articles, web seminars, newsletters, testimonials, and press releases against our targeted industry verticals.
• Led the development of the company's first dynamic, n-tier web site architecture.
• Developed custom business rules for targeting content to visitors based on behavior, self-segmentation, and domain.

Portland, Oregon, US

• Led the company's response to web proposals, working with creative, technical, and management leads to develop comprehensive strategies that were on target and accurately estimated.
• Assisted Account Managers in pitching and closing new business.
• Established user-centered design processes including user-experience design and usability analysis/testing.
• Managed user experience and quality assurance team.

Portland, OR, US

• Developed and delivered curriculum for "Interactive Design for Multimedia" and "World Wide Web Development" in the School of Extended Studies.

Portland, OR, US

• Ensured integration of all program elements across multiple divisions: web, print, video, training.
• Worked with producers from each division to ensure high quality, timely deliverables that remained within budget while exceeding client expectations.
• Wrote proposals, estimates, creative briefs, and detailed project plans for projects ranging from hundreds of dollars to hundreds of thousands of dollars.
• Primary point of contact for post-sales clients.
• Specialized in interactive media, developing the company's information architecture practice.
• Awarded Macromedia's People's Choice finalist award for a training simulation.

• Coordinated all aspects of the groundbreaking production of "Presentation World", featuring presentation skills training delivered entirely within a digital virtual conference center.

• Designed all forms of visual communications from brochures, catalogs, and sales sheets to signs, billboards, kiosks, and advertisements.
• Early evangelist for interactive media, leading the agency's entry into the medium.