John Stasi Email & Phone Number

• Managing a team of 6 marketing professionals, providing leadership and guidance to drive performance and achieve goals.• Overseeing paid user acquisition campaigns across Google Ads, Facebook, and LinkedIn.• Conducted comprehensive market research and developed effective marketing strategies to enhance brand presence and market positioning.• Acting as the product owner for the development of an online client portal, utilizing Scrum methodology to ensure timely and successful… Show more • Managing a team of 6 marketing professionals, providing leadership and guidance to drive performance and achieve goals.• Overseeing paid user acquisition campaigns across Google Ads, Facebook, and LinkedIn.• Conducted comprehensive market research and developed effective marketing strategies to enhance brand presence and market positioning.• Acting as the product owner for the development of an online client portal, utilizing Scrum methodology to ensure timely and successful delivery.• Directing email marketing campaigns, achieving a 20% increase in open rates through targeted content and optimization.• Streamlined the leads distribution system and enhanced data analytics processes, reducing costs and improving operational efficiency.• Led the design and development of the company app, overseeing the project from concept to launch.• Spearheaded the company-wide implementation of a new CRM system, improving customer relationship management and overall data integration. Show less

Toronto, Ontario, Canada

• Managing a team of 6 marketing professionals, providing leadership and guidance to drive performance and achieve goals.• Overseeing paid user acquisition campaigns across Google Ads, Facebook, and LinkedIn.• Conducted comprehensive market research and developed effective marketing strategies to enhance brand presence and market positioning.• Acting as the product owner for the development of an online client portal, utilizing Scrum methodology to ensure timely and successful… Show more • Managing a team of 6 marketing professionals, providing leadership and guidance to drive performance and achieve goals.• Overseeing paid user acquisition campaigns across Google Ads, Facebook, and LinkedIn.• Conducted comprehensive market research and developed effective marketing strategies to enhance brand presence and market positioning.• Acting as the product owner for the development of an online client portal, utilizing Scrum methodology to ensure timely and successful delivery.• Directing email marketing campaigns, achieving a 20% increase in open rates through targeted content and optimization.• Streamlined the leads distribution system and enhanced data analytics processes, reducing costs and improving operational efficiency.• Led the design and development of the company app, overseeing the project from concept to launch.• Spearheaded the company-wide implementation of a new CRM system, improving customer relationship management and overall data integration. Show less

Toronto, Ontario, Canada

Connecting with audiences across social channels and spreading knowledge about the benefits of blockchain technology. Producing engaging content around the Sequence Wallet and interacting with its community.

Toronto, Ontario, Canada

Responsible for designing Google Ads and Facebook Ads campaigns, email marketing, social media strategy, affiliate marketing and website copy development. • Managed Google Ads and social media advertising campaigns for several insurance products across multiple websites. • Assisted with SEO for blog posts by providing detailed content briefs and reviewing website content. • Created content for website pages and email marketing. • Revamped email marketing strategy by… Show more Responsible for designing Google Ads and Facebook Ads campaigns, email marketing, social media strategy, affiliate marketing and website copy development. • Managed Google Ads and social media advertising campaigns for several insurance products across multiple websites. • Assisted with SEO for blog posts by providing detailed content briefs and reviewing website content. • Created content for website pages and email marketing. • Revamped email marketing strategy by introducing a weekly newsletter, leading to improved engagement. Show less

Kiev Region, Ukraine

Researched and consulted on Zaporizhia region bread industry and its trends critical to determining Hlebodar’s long-term expansion strategy in Ukraine and Europe.• Determined bread consumption per capita in Zaporizhia region, bread consumption based on wages, market share by production and revenue, reasons for market share fluctuations, and provided recommendations to increase market share and improve positioning.• Presented key findings to the company board.• Forecasted market… Show more Researched and consulted on Zaporizhia region bread industry and its trends critical to determining Hlebodar’s long-term expansion strategy in Ukraine and Europe.• Determined bread consumption per capita in Zaporizhia region, bread consumption based on wages, market share by production and revenue, reasons for market share fluctuations, and provided recommendations to increase market share and improve positioning.• Presented key findings to the company board.• Forecasted market environment over the next 7 years, including strategic scenario planning.• Analyzed contribution margin for products among 5 factories to improve overall profitability. Show less

Greater Boston Area

Conducted Market Research critical to overall operations, with intent to increase productivity and return on investment, as well as to solidify market presence. Managed all marketing collateral ranging from physical informational pamphlets to online ad copy. Initiated thorough internal analysis focused on determining and improving critical sources of revenues while identifying and reducing daily overhead costs. • Achieved an average of 355% monthly ROI across multiple AdWords… Show more Conducted Market Research critical to overall operations, with intent to increase productivity and return on investment, as well as to solidify market presence. Managed all marketing collateral ranging from physical informational pamphlets to online ad copy. Initiated thorough internal analysis focused on determining and improving critical sources of revenues while identifying and reducing daily overhead costs. • Achieved an average of 355% monthly ROI across multiple AdWords campaigns, directly contributing towards 10% average monthly revenue increase.• Introduced online scheduling, thereby increasing new client appointment booking rate by 25% and decreasing appointment break rate by 10%.• Redesigned company website according to industry benchmarks, leading to over a 100% increase in monthly users, monthly new users, number of sessions and pageviews.• Correlated appointment type with potential revenue generated; based on findings, reduced chair time for less profitable consultations, allowing to increase the number of consultations with greater profit margin. • Streamlined customer review management contributing to a greater number of favorable reviews. Show less

Greater Boston Area

Worked on an innovation consulting project for Green Giant, developing a business case to revitalize sales of canned vegetable products. Acted as team leader and point of contact to the Green Giant project manager.• Led and managed team meetings; assigned tasks to teammates and conducted research through interviews and surveys. • Researched the field of play chosen for the final presentation.• Presented the final business case to the client, winning second prize, and beating teams… Show more Worked on an innovation consulting project for Green Giant, developing a business case to revitalize sales of canned vegetable products. Acted as team leader and point of contact to the Green Giant project manager.• Led and managed team meetings; assigned tasks to teammates and conducted research through interviews and surveys. • Researched the field of play chosen for the final presentation.• Presented the final business case to the client, winning second prize, and beating teams from Chicago Booth, UCLA and Virginia Tech. Show less

London, United Kingdom

Managed marketing related content with emphasis on generating new leads. Longevity is Life provides online educational modules for doctors. • Participated in the World Anti-Aging Congress 2015 in Monaco acting as a sales representative, established post-sale relationships with customers leading to industry recommendations and company growth. • Collaborated with advertisers to design and implement a complete online marketing strategy (including AdWords, LinkedIn and Facebook).

United Kingdom

Conducted market research and reviewed marketing collateral.• Completed research on solar energy market potential in the UK.• Presented key findings to the management team and the CEO.

Master'S Degree, International Business, Distinction

Activities and Societies: Hult Challenge Finalist, Marketing Club

Bsc (Hons) Business And Management (Marketing Specialism), Business, Management, Marketing

Activities and Societies: Entrepreneurship Society