Management of the Independent Distillers Sales Team across the 13 state Southeast Division. - Regional Grocery, Club, Liquor, Drug and C-Store Chains

Management of the Independent Distillers portfolio over an 11 state region of both Open and Control States to include both distributor and broker routes to market.

Management of the Whyte and Mackey portfolio to include building an Annual Operating Plan, distributor pricing, pricing strategy, program execution and setting the general strategic direction for the portfolio across the state.• Number 1 market in the US representing 18% of the Whyte and Mackay business nationally.• Grew The Dalmore brand by 64% FYTD.• Grew the Jura brand by 8% FYTD.• Successfully launched The Dalmore High Marques Collection resulting in the Florida Market accounting for 62% of the sales nationally.

Managed all sales planning, trade marketing, and budgeting activities related to Diageo’s Reserve Brands and On Premise portfolio over a 5 state region. Managed broker relationships and set KPI’s across the region for 75 sales people. Responsible for a $1.2m budget. 1 direct report.• Grew Reserve Brand sales volume by 35% in FY 2009, 20% in FY 2010 and 24% in FY 2011.• Number 1 Control State Cluster for Strategic 13 brands distribution year to date.• Developed marketing partnerships with local NFL, NBA franchises and a major golf company.• Built relationships within the community to establish Diageo Reserve Brands as the preferred choice for leading edge events and charitable organizations

Effective management of sales through the North Carolina Alcoholic Beverage Control system that generated $166 million dollars of retail revenue for Diageo spirit brands. Liaison between local and state level government officials and Diageo. Built Annual Operating Plans that included financial targets, marketing plans, shipment/sales forecasts, pricing plans and direct P&L accountability. Led, facilitated training and managed a broker sales team that grew from 8 to 21 people• Grew aggregate sales volume from FY 2003 – FY 2008 by 27% and market share by 1.1%.

Managed key relationships with both the distributor and retail accounts. 1 direct report• Grew total sales volume by 18% in accounts called on.

Built field marketing and trade execution plans across the 9 state Southeast IMC for all Diageo brands.

Created and led category management initiatives across the 9 state Southeast IMC for chain accounts including Walgreen’s, ABC Liquors, Albertson’s, Winn Dixie, Kash n Karry and Food Lion.

Responsible for category management training of both sales and information management personnel across the bottling divisions

Managed all aspects of selling Oscar Mayer, Louis Rich and Claussen brands to the H.E. Butt Grocery Company. Responsible for partnering with HEB on category management initiatives, development of effective promotions, improving trade efficiencies to reduce the cost of sales, and business analysis utilizing syndicated data. Accountable for $40M in annual revenue.• Sales Leadership Award Winner 1997 (+5% to plan), 1998 (+3% to plan).

Managed all aspects of selling Oscar Mayer, Louis Rich and Claussen, Post Cereal, and Taco Bell brands to Winn Dixie Tampa. Responsibilities included supervision of one retail merchandiser, development of category management initiatives, developing effective promotions. Accountable for $10M in annual revenue.• Sales Leadership Award Winner 1996 (+11% to plan).

Accountable for the business analysis/category management process across all Kraft Foods categories for the Florida Region. Extensive use of syndicated data.

Responsible for all aspects of selling Kraft Foods brands at the retail level.