John Sternal is a veteran public relations professional with more than 25 years of experience serving clients in a variety of industries on both the agency and corporate sides. John's creative approach to PR is a leading reason why he's been able to get press coverage in newspapers around the country and leading magazines like The Wall Street Journal, USA Today, Forbes, Cigar Aficionado and Good Housekeeping, among many others. He is also the author of a brand new e-book, called the PR Toolkit, which helps small businesses learn the ins and outs of PR so that they can be successful at getting their own press coverage. John has had the great opportunity to work on everything from sports marketing to natural gas pipelines, and high technology to the world of automotive.His experiences in PR span a wide range, including media relations, spokesperson duties, media training, corporate communications, event management, and strategic thought leadership. John has written many articles that have been published in magazines and newspapers across the country, and he has also served as editor of two media publications for a national sports team.John says his favorite PR moment was when he helped the NHL's communications department during the 1997 Stanley Cup Finals. He was on the ice working with photo journalists during the Cup presentation in front of a packed Joe Louis Arena.Originally from Connecticut, John grew up in Tampa, Fla., and currently lives in South Florida. He enjoys golf and running, and although he lives in Florida, John still considers hockey his favorite sport to watch. He's also started to take up sailing as a hobby, and enjoys learning about fine wines from different regions of the world.Specialties: Public Relations, media relations, spokesperson duties, media training, corporate communications, event management, strategic thought leadership, marketing communications, automotive industry, car leasing.