John Sternal Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Fl, Us

Oversee all strategic client programs for PR, social media and communications research at Merit Mile, a consultative marketing and PR agency focused on helping brands of all sizes realize and sustain business growth. The agency specializes in web, interactive, creative, PR and branding.

Sternal Communications works with companies that are interested in finding a way to implement highly effective marketing and public relations programs, even in this challenging economic environment. Just because you're a small company operating in a struggling economy, this doesn't mean you want to refrain from any marketing activities. We work hard to build marketing and PR programs for you at a very reasonable budget. And if you want to do the marketing yourself but you're just not sure where or how to get started, we're more than happy to show you how you can do it yourself.

As VP of marketing communications I was responsible for the strategic direction of building the LeaseTrader brand into a household name. I developed communications programs that create excitement and buzz about our program and services.I leveraged LeaseTrader's unique concept to attract visibility through media outlets across the country. We were regular contributors to The Wall Street Journal Radio network and appeared on CNBC, Fox Business Network, CNN and the TODAY Show, as well as numerous other local television stations, magazines and newspapers throughout the country.

Miami, Fl, Us

As managing director for the agency, I was responsible for developing the PR skills of all account executives at the agency to ensure they were providing the very best PR services for our clients. I also implemented procedures to increase efficiencies for all AEs and administrative staff. I played a large role in developing new business for the agency, participating in presentations for prospects in a number of industries.In addition to my management responsibilities, I provided PR council to several clients in varying industries. I was responsible for writing by-lined articles and elevating the profile of a multi-cultural Interactive marketer by securing placements in iMedia Connection and Hispanic Business. I also coordinated media relations activities for a major consumer electronics e-tailer at CES 2007 by securing 30 major journalists for a "PC Build" contest.

Responsible for overseeing strategic PR direction for Starmark's technology group. Developed communication programs for a major provider of risk management solutions, and authored by-lined articles that were published in trade magazines such as American Banker and Collections & Credit Risk. Also coordinated interviews with media outlets such as The Wall Street Journal, South Florida CEO and The Palm Beach Post.I was tasked with generating awareness for a major manufacturer of industrial equipment and backup power generators. PR efforts resulted in the company appearing in media outlets, including the Miami Herald, El Nuevo Herald, Sun-Sentinel, and the South Florida Business Journal. Additional coverage was secured in media outlets such as Forbes.com, MSNBC.com, and newspapers around the country. More than one million media impressions were generated through the PR campaign.

The Dutcher Group is a marketing and PR agency specializing in consumables, housewares, and the construction and restaurant industries. While serving as Sr. Account Executive, I handled national PR for The Melting Pot restaurants, Grace Construction, Georgia-Pacific and More Space Place. Secured PR placements in newspapers and special interest publications such as Better Homes & Gardens. For Georgia-Pacific I served as on-camera spokesperson for their decorative wall panels division on the DIY Network's "Weekend Warriors" show. For The Melting Pot restaurants, I helped secure a spot on the TODAY Show for the restaurant's child-friendly menu.

Clearwater, Florida, Us

Handled media relations for the company's senior level management and executives across all nine Specialized Business Units (SBU). Developed media strategy and communications talking points for all executive interviews, and secured placements in major trade publications such as CRN and VARBusiness. Wrote by-lined articles for several SBU executives, with placements in Software Business and Office Products magazine. Also served as staff writer for the company's corporate internal newsletter, "Tech Talk."

New York, Us

Handled public relations and media outreach for clients such as Compaq Computer Corp., Celotex, International Plaza, Coastal Corp. and Duke Energy. Served as main PR contact for the grand opening media relations activities for International Plaza, the first high-end retail venue in Tampa (Fla.). Helped with public affairs activities for Gulfstream Natural Gas, a major natural gas pipeline proposed for the State of Florida and sponsored by Coastal Corp. and Duke Energy. And provided media relations for Compaq Computer Corp. and Celotex, a major manufacturer and marketer of high quality building materials.

Tampa, Fl, Us

Served as spokesperson for the NHL hockey club, handling all media requests for players, coaches and management. Served as liaison to broadcast teams, including Sunshine Network (main TV rightsholder), local radio and national television outlets such as ESPN and FOX Sports. Also served as chief statistician during the season and was the main editor of the annual media guide.