Leads the creation and implementation of both inbound and outbound marketing campaigns, continuously testing, measuring, and optimizing for performance.Manages and optimize our CRM system to streamline lead generation, nurture prospects, and track engagement.Develops and executes customer-centric content strategies, including email campaigns, case studies, and thought leadership that align with business objectives.Oversees content creation for social media, blogs, and websites, with a focus on building thought leadership and fostering connections.Spearheads PR outreach efforts, securing speaking opportunities, roundtables, and podcast engagements to raise our brand profile.Drives strategic partnerships and develop partner-specific marketing strategies to maximize mutual growth.Collaborates cross-functionally to manage the sales pipeline, mapping buyer journeys, and optimizing channels for maximum conversion.Leads event strategies for webinars, conferences, and other industry events, creating meaningful touchpoints with target accounts.Tracks and analyzes KPIs across all campaigns to ensure continuous improvement and success.

Led marketing initiatives that boosted brand visibility, managed key vendor relationships, and executed strategic partnerships, aligning with and exceeding organizational objectives.Conducted comprehensive market research to uncover trends, growth opportunities, and customer insights, utilizing focus groups and client feedback to drive informed decision-making.Designed and executed multi-channel marketing campaigns to clearly articulate Neuropeak Pro's value proposition across digital, print, and in-person platforms, ensuring consistent brand messaging.Collaborated in developing and maintaining a comprehensive brand messaging guide, managing the creation of targeted messaging, visual assets, video content, and a library of educational resources for client engagement.Led cross-functional efforts to launch a certification course accredited by the PGA of America for PDR credits, expanding product offerings, entering new markets, educating clients, driving sales, and cultivating brand advocates and wholesale partnerships.Managed influencer relationships, negotiating favorable social media contracts, and driving content strategies that maximized engagement and brand awareness.Developed and executed a product seeding and affiliate marketing strategy using Affiliate WP, fostering brand partnerships and expanding market reach through affiliate channels.Oversaw campaign strategy and execution for organic social media, SEM, PPC, and email marketing, successfully engaging the target audience and driving measurable growth in customer acquisition and retention.

Managed the successful launch of a WordPress eCommerce website, ensuring seamless functionality and a user-friendly experience that drove online conversions.Led ongoing cross-functional collaboration with web development partners and the client engagement team to implement features that significantly enhanced the customer experience and satisfaction.Oversaw social media strategy, driving a 458% increase in organic follower growth and significantly elevating brand visibility across key platforms.Directed PR initiatives, including the creation, distribution, and outreach of press releases to digital and print publications, resulting in expanded media coverage and heightened brand recognition.Coordinated educational speaking opportunities through PGA section partnerships, delivering value to partners while driving sales growth within the golf industry and expanding market reach.Expanded the top of the sales funnel and strengthened digital presence by developing and executing data-driven SEM and PPC strategies, boosting lead generation and increasing online engagement.

Managed marketing and operational initiatives, including event planning, customer service, and direct-to-consumer (B2C) sales via Shopify, ensuring seamless execution and customer satisfaction.Led the YouTube influencer program, driving partnerships with key creators to amplify brand reach and engagement.Managed and executed a sponsored cooking event at the World BBQ Championships, enhancing brand visibility within a competitive environment.Developed and produced high-quality content across multiple formats (video, graphics, copy) for campaigns, leveraging Adobe Creative Suite and Hootsuite for effective social media management.Managed and engaged the social media community, offering customer support and fostering positive interactions to enhance brand loyalty and engagement.Crafted SEO-optimized content for website blogs, boosting organic traffic and search engine rankings. Also managed vendor relationship for SEM & PPC efforts.

Training & Development InternLMS AdministrationReviewing eLearning programs/coursesUpdating online manualsEnd of internship presentation for executives Attend Operations Department meetings and eventsRefresh and design eLearning courses (Presenting Move Documents Course Publication)