Alice Johnston Email & Phone Number

London, Gb

Researching, writing, editing and analysing for WGSN's global food trend forecasting output.

Schiphol-Rijk, North Holland, Nl

I manage the UK editorial ecosystem of the Flower Council of Holland, comprising of two news websites, two sets of socials on all platforms and frequent PR campaigns.

I write features, news and essays for international digital publications with a focus on lifestyle, food and culture. My byline has appeared in CNN, Insider, Bustle, Euronews, Culture Trip, the Daily Mail and metro.co.uk.

Ran multiple PR campaigns for artist and influencer Sarah Bahbah (945k followers) leading up to and during her exhibitions and photo releases.Secured extensive coverage in publications including Teen Vogue, Glamour and Wonderland.

London, Gb

I managed all Co-op Food digital output, including long and short form videos, social content, blogs and podcasts - pitching, storyboarding, shooting, editing and delivery, as well as overseeing contractors, influencers and budgets while managing client expectations. I oversaw creative ideation for monthly briefs, campaigns and reactive content across the entire Co-op ecosystem.I managed junior team members day-to-day, supervising their work and providing feedback.I stayed ahead of food and digital trends and used them to inform all content.I spearheaded Co-op Food’s timely, appropriate and much-anticipated digital response to COVID-19 and supported a major food retailer in an unprecedented time, creating fun and engaging content for a household name that was seen by millions, both online and in store.

London, Gb

Promoted to food editor after just five months with the company. I researched, pitched and wrote a variety of engaging food stories, from reactive news to long-form. Established myself as a unique voice on the site specialising in culinary culture, food and drink trends and social issues surrounding nutrition and wellness.I co-founded Hungerlust, a company-wide series about food around the world.Collaborated with the data, editorial, video, social and commercial teams to craft killer content that captivated and engaged, producing and appearing in videos

London, Gb

I wrote viral travel and news content for social channels and perfected my Facebook video persona - and did it really well, generating 15 million page views to the site within one year.I co-managed all output for Instagram, Facebook and Pinterest, utilising channel data to gain editorial insights. I devised and optimised headlines across all of editorial, focusing on social performance and audience growthI managed relationships with freelancers and global influencersI successfully helped to develop and launch an intelligent social tone of voice following a company rebrand.

London, Greater London, Gb

Learned so much about childbirth have possibly been put off motherhood forever.I pitched, researched, wrote and subbed copy from sensitive longform articles to snappy daily newsletters. I created and managed schedule of multimedia posts for Facebook and Instagram, and substantially grew and engaged the social audience, pioneering new formats such as memes.

London, Gb

I pitched timely, audience-focused (left-leaning 20-something) story and video ideas, spotted breaking stories using social analytics, used social media platforms and SEO to enhance content and increase Metro’s audience. I helped to manage desk social media accounts and assisted in filming and organising video and photo shoots, including Facebook Live.

London, Gb

I pitched, interviewed for and wrote freelance and desk stories targeted to an online audience, focusing on lifestyle, celebrities and with a special sideline in diet success stories. I edited the Femail homepage, updated the desk diary, conducted research and transcribed for stories.

London, Gb

I created the iPad edition of the next day’s paper on InDesign, adapting and subbing articles. Wrote and generated page furniture and sourced images and video.

London, Gb

Politely hounded celebs at events for gossip for ES Magazine.

London, Gb

I took calls from reporters in constituencies on election night and entered general election results into the PA’s CMS, ensuring accuracy and speed.

Cupertino, California, Us

Sold a lot of iPhones while saving money for my MA.Delivered empathic, customer-focused interactions, ensuring they left satisfied and confident.

Bristol, Gb

Was in at least the top three best-dressed journalists at Bristol uni's newspaper office.I commissioned articles related to a specific theme to ensure cohesiveness for a fortnightly paper. I managed writers, subbed their work and designed a double spread using InDesign every week.

Master'S Degree, Newspaper Journalism

Bachelor'S Degree, English