Kevin J. Email & Phone Number

Jacksonville, Florida, United States

Manage the Marketing Department of statewide leading property management company with more than 1,100 employees and (16) local offices. Oversee budgeting, campaigns, strategies, and corporate identity. Supervise all facets of online and traditional marketing, including SEO, SEM, PPC, SMM, Email Marketing, Direct Mail, Trade Shows, and Print. Additionally, I lead the Website Development Team at Vesta, responsible for creating custom community websites and mobile apps for our Amenity and Community Management Divisions.

St. Augustine, Fl

Created and executed integrated marketing campaigns, incorporating branding, direct mail, print and web advertising, sales collateral materials, PR, promotions, and events aligned with the annual marketing plan.Monitored and evaluated all marketing campaigns to enhance customer attraction and boost shopper traffic. Supervised the management and budget of the Guest Services staff, including personnel hiring and training. Handled media relations and acted as the company spokesperson at events and with the press.

Jacksonville, Florida Area

Oversaw SEO campaigns for over 100 retail shopping sites. Tracked ROIs/KPIs to measure the success of campaigns and marketing strategies. Prepared analytics and ranking reports for clients and management. Stayed informed about evolving technological and search engine trends, algorithms, and ranking factors.

Jacksonville, Florida Area

Coordinated with writing staff to secure content and/or generate copy for multiple websites. Trained copywriters and proofread trainee work. Oversaw all product uploads, and was the final line of approval for content submissions. Conducted group and individual training sessions to promote progress toward specific goals.

Bachelor Of Arts (B.A.), Advertising

Associate Of Arts (A.A.), Communication And Media Studies

Activities and Societies: College Newspaper