• Provided high level and technical marketing initiatives for The Spring Team• Developed marketing plans and guided the execution of deliverables• Worked in Facebook ads manager and ran The Spring Team’s social content calendar• Responsible for creative execution and brainstorming on all video content across all platforms• Worked on The Spring Team platforms including: Airtable, Discord, Mailchimp, Follow Up Boss CRM, and WordPress• Planed and executed all quarterly… Show more • Provided high level and technical marketing initiatives for The Spring Team• Developed marketing plans and guided the execution of deliverables• Worked in Facebook ads manager and ran The Spring Team’s social content calendar• Responsible for creative execution and brainstorming on all video content across all platforms• Worked on The Spring Team platforms including: Airtable, Discord, Mailchimp, Follow Up Boss CRM, and WordPress• Planed and executed all quarterly marketing events for agents and clients Show less

• Oversaw organizational communications and marketing plans to ensure brand integrity and positioning• Worked directly with business units to support business needs and objectives • Worked with the Director on developing full-scale campaign strategies, critical paths, and identifying associated communication and content assets• Worked with business partners and Marcom 360 teams to ensure successful execution of campaigns across creative services, social media, digital, PR, and… Show more • Oversaw organizational communications and marketing plans to ensure brand integrity and positioning• Worked directly with business units to support business needs and objectives • Worked with the Director on developing full-scale campaign strategies, critical paths, and identifying associated communication and content assets• Worked with business partners and Marcom 360 teams to ensure successful execution of campaigns across creative services, social media, digital, PR, and individual WE Day business units • Was the day-to-day lead responsible for bringing WE campaigns to market with best in class execution • Effectively delegated and monitored the progress of key project deliverables assigned to team members• Accountable for defining and achieving campaign KPIs, regularly reporting on results, and pivoting when required to drive success for WE Day and WE integrated programs • Continuously liaised with other department Directors and Associate Directors to ensure departmental outputs always align with WE organization objectives• Coached and empowered team members to grow and deliver positive results within our culture of transparency and accountability • Reviewed and edited written, design and technical content by providing actionable feedback to maintain brand consistency and to ensure a high quality of deliverables• Reviewed and approved all WE Day marketing and communication campaigns promptly in order to launch and support all departmental deliverables• Collected and analysed data to drive WE strategies and tactics to success• Responsible for interviewing and hiring new team members Show less

• Oversaw and edited the Fashionotes.com website via daily communication with contributors • Curated content as it related to sustainable fashion, technology and digital innovations• Became proficient in WordPress software as a result of this effort

• Provided senior level support on a number of account teams, including: SodaStream Canada, Proximo Spirits, Hershey’s Canada and Buddha Brands Co., to plan and execute integrated communications programs• Maintained and developed strong working relationships with media, bloggers and influencers to secure top-tier coverage• Conducted extensive media and blogger relations by managing proactive and reactive requests, comprehensive lists, and press materials to exceed program metrics•… Show more • Provided senior level support on a number of account teams, including: SodaStream Canada, Proximo Spirits, Hershey’s Canada and Buddha Brands Co., to plan and execute integrated communications programs• Maintained and developed strong working relationships with media, bloggers and influencers to secure top-tier coverage• Conducted extensive media and blogger relations by managing proactive and reactive requests, comprehensive lists, and press materials to exceed program metrics• Provided event support and managed spokesperson schedules for media and broadcast touring• Developed and maintained client budgets for quarterly programming Show less

• Acted as the day-to-day support on a number of account teams, including: MasterCard Canada, Philips, Saeco, Almond Breeze and Hershey’s Canada, to plan and execute integrated communications programs• Provided on-site event support and managed spokesperson schedules; worked with Canadian figure skater Joannie Rochette for a national media tour with Almond Breeze• Oversaw regular industry monitoring and social listening, using tools such as MyMediaInfo, FP Infomart and Ketchum Story… Show more • Acted as the day-to-day support on a number of account teams, including: MasterCard Canada, Philips, Saeco, Almond Breeze and Hershey’s Canada, to plan and execute integrated communications programs• Provided on-site event support and managed spokesperson schedules; worked with Canadian figure skater Joannie Rochette for a national media tour with Almond Breeze• Oversaw regular industry monitoring and social listening, using tools such as MyMediaInfo, FP Infomart and Ketchum Story Works• Contributed to the development of communications plans and new business proposals Show less

• Acted as the day-to-day support on a number of account teams, including: Barilla, Beiersdorf (the makers of NIVEA, Eucerin, Elastoplast), WWF Canada and Cover FX• Provided on-site event support and managed spokesperson schedules; played an integral role in the success of the 2014 spring Cover FX beauty launch event• Contributed to the development of engaging content for social media platforms such as Facebook, Twitter and Pinterest, along with overseeing their community… Show more • Acted as the day-to-day support on a number of account teams, including: Barilla, Beiersdorf (the makers of NIVEA, Eucerin, Elastoplast), WWF Canada and Cover FX• Provided on-site event support and managed spokesperson schedules; played an integral role in the success of the 2014 spring Cover FX beauty launch event• Contributed to the development of engaging content for social media platforms such as Facebook, Twitter and Pinterest, along with overseeing their community management• Conducted regular industry monitoring and social listening, using tools such as Sysomos and Cision Show less

• Acted as the day-to-day support on account teams, including: e-commerce site CanadianIcons.ca, Dr. Martens and Manitobah Mukluks• Developed press materials and managed company blog • Stylist for editorial pulls and fashion segments • Planned and executed media events, including: #StyleCastingTIFF during the Toronto International Film Festival, NEW ERA Introducing (a global creative project showcasing unique worldwide talent), and Dr. Martens SS2012 launch